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Hurtigruten Expeditions (HX) is about to get new owners. A consortium of investors including Arini Capital Management and Cyrus Capital Partners are set to acquire the expedition cruise brand. The deal, for an undisclosed sum, is expected to be completed in early 2025. HX was spun off from the Norwegian Hurtigruten coastal cruising line to create two separate entities. When the acquisition is complete, HX will get a €140 million war chest to fund growth. The acquisition will signal another ‘exciting phase’ for HX, the consortium said. “It will have the resources and strategic support to expand its offerings with adventures to northern and southern Polar expeditions and trips to the Galapagos Islands,” it said. “The acquisition also allows the company to continue its investment into a fleet of industry-leading ships.” Current CEO Gebhard Rainer will remain at the helm. Torben Geisler of Arini Capital Management, said: “This is the start of an exciting new growth phase for HX. We believe HX is poised to continue to build market share, and the group of investors is committed to providing the backing needed.”  

Expedition cruise company HX has announced the launch of ‘HX Explorers’, its first standalone dynamic loyalty programme. HX Explorers will offer various exclusive benefits and rewards starting in November. The new loyalty programme has two tiers: Level 1 – for those about to sail, and Level 2 for those who have sailed more than three nights. Membership offers special rates for repeat bookings. HX Explorers will offer special activities and offers on HX products, as well as special rates for partner sustainable brands including CEWE, Waterhaul, and Ocean Bottles.  Other HX Explorers offers include: Dedicated Loyalty Manager: Each HX Explorer will have access to a dedicated onboard Loyalty Manager. Welcome Cocktail: A special new loyalty cocktail on embarkation day. Gebhard Rainer, CEO of HX, said: “At HX, we believe that travel is about embracing the journey. HX Explorers is our commitment to reward our loyal guests, encouraging them to dive into new adventures and discover the world with a fresh perspective.” “With HX Explorers, we recognise that today’s travellers seek more than just vacations—they desire meaningful experiences." As part of the launch, HX has created a specially designed range of anniversary badges to celebrate the HX Explorers programme as well as their 130-year anniversary which will take place in 2026. HX Explorers booking in until the end of 2026 will all receive a special badge when they arrive on board for their voyage. The badges depict the first expedition voyage made by the company back in 1896, called the “Sportsman Route” between Hammerfest and Spitsbergen in Svalbard. 

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Less than two weeks after its launch, Hurtigruten's new travel agent rewards scheme agents has onboarded over 300 travel agents. The enthusiastic response has seen 325 agents sign up. Iain Powell, VP of Sales & Marketing at Hurtigruten, said: "We're incredibly encouraged by the overwhelming response. The number of travel agents signing up shows the deep connections we've built over the years." There is a sign-up deadline of October 31, 2024, for travel agents to register to unlock an exclusive bonus of 100 points, to jumpstart their rewards journey. Agents can register now at http://www.hurtigrutenrewards.co.uk

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Hurtigruten has launched a new rewards scheme for UK-based travel agents. Now live, it aims to reward travel agents for Hurtigruten's ongoing success in the UK market. Year to date, B2B revenue has shown an impressive increase of 107% year on year. The new agent rewards programme offers a user-friendly platform where agents can easily track their rewards. Individual bookings made are translated into points, which can be quickly redeemed as a monetary voucher or saved up for larger purchases. The voucher offers the flexibility to shop both online and in-store at over 200 UK brands. James Howlett, Head of Sales at Hurtigruten, said, "This new programme is our commitment to building lasting relationships between Hurtigruten and UK travel agents. Their support has been a key driver of our success." Agents who sign up on the platform before 23:59 on October 31, 2024, will unlock an exclusive bonus of 100 points credited to their account, to jumpstart their rewards journey with Hurtigruten. Travel agents can sign up at hurtigrutenrewards.co.uk Iain Powell, VP of Sales & Marketing at Hurtigruten, added, "The UK trade continues to be importance to us. Travel agents have played a critical role in promoting our unique Norwegian coastal experiences.” This new rewards scheme is a meaningful and simple way to give back to our partners."

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Hurtigruten has kicked off its UK roadshow to showcase the brands’ heritage and Norwegian coastal cruising expertise as the best way to explore Norway all year round. Recently beginning in Ipswich, and followed by Chichester, the Hurtigruten sales team will also host evening events for travel agents at Cineworld cinemas in Cheltenham, and Ashton-Under-Lyne over the next two days. Agents can learn more about why Norway is a key destination for travellers, and understand the best way to experience the Northern Lights and Midnight Sun. James Howlett, Head of UK Sales Hurtigruten, said: “We are experiencing high demand in the UK for sailings to Norway, which is testament to the relationships we’ve built with our trade agent partners.” “Norway is a must-visit destination, and our roadshow provides the opportunity to speak to these agents to explain all the country has to offer.” All agents who attend the events will be entered into a prize draw to win a 12-day cruise for two to experience Norway first-hand.   Remaining event dates and locations: 17 September, Cineworld Cheltenham 18^t September, Cineworld Ashton-under-Lyne

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  Hurtigruten is not only the iconic leader in Norwegian coastal cruise voyages but also the best opportunity to see what has once again been ranked as the number one bucket list trip/experience: the Northern Lights.   September marks the start of the official Aurora Borealis season, and the coming months will provide one of the best ever viewing opportunities as the Sun heads towards solar maximum in 2024/25 – a peak in solar activity that only occurs every 11 years, resulting in an increased number of charged particles released into space.   Travel company Skyhook surveyed 4,000 people from different countries across the world about their ultimate bucket list experiences. Seeing the Northern Lights came out on top overall, ahead of Machu Picchu, the Galapagos Islands, Antarctica, and an African safari, to name a few other high-ranking dream experiences. Gen Z respondents, born between 1997 and 2012, ranked the Northern Lights the highest of any other group, with around 60% having it at the top of their list.   “While we have offered guests cruises to see the Northern Lights since 1893, this coming winter season will be one of the best ever to see this natural phenomenon due to the solar maximum. Hurtigruten really does offer one of the best possibilities in the world to see the Northern Lights as our ships travel through the large geographical hotspot for the Aurora Borealis – Nordland, Troms, and Finnmark in Northern Norway – for multiple days each sailing. Additionally, the chances of viewing the Northern Lights from a ship are significantly better compared with on land, especially with minimal light pollution onboard Hurtigruten’s ships. That’s why we confidently introduced our unique Northern Lights Promise 10 years ago, and in recent years have added astronomy-led itineraries, and as of this year, our very our Chief Aurora Chaser, offering guests a wide range of options to experience their bucket list wishes,” said Hurtigruten CEO Hedda Felin.   Due to the extremely high visibility rate of the Northern Lights during its cruises, Hurtigruten pioneered the Northern Lights Promise 10 years ago. Earlier this year, the cruise liner introduced the world’s first Chief Aurora Chaser, astronomer Tom Kerss, the esteemed Northern Lights astronomer. He is one of several astronomers partnering with Hurtigruten, and this upcoming 2024/25 winter season, Hurtigruten will offer nine astronomer-led itineraries following a strong response to the 2023/24 season’s astronomy voyages. Meanwhile, Hurtigruten offers 266 itineraries this upcoming winter season where guests can expect to see the Northern Lights.   The designated astronomer-hosted itineraries provide travelers with an onboard Northern Lights expert, offering invaluable insights into the Northern Lights phenomenon. Moreover, they elevate the guest experience by leading digital talks, webinars, and workshops, as well as organizing engaging and innovative guest-focused activities and events.  

Hurtigruten's Chief Aurora Chaser, Tom Kerss.   “Since Hurtigruten launched the Northern Lights Promise a decade ago, nearly a full cycle of solar activity has passed. Now we're approaching solar maximum again, and all signs point to a superb season ahead, exceeding the performance of the last maximum in 2014. There will be ample opportunities to witness dramatic, spellbinding displays of the Northern Lights as choppy space weather, churned up by the Sun, frequently arrives at Earth. With that in mind, it's a perfect time to be planning your aurora-chasing adventure in Arctic Norway. Being always on the move, and with the expertise on board to give you a heads-up, the chances are you won't just cross the Northern Lights off your bucket list, but also add several unique aurora experiences to the top of the list and cross them all off in a single voyage! Now's your chance to experience the unmatched beauty of the Arctic sky, safe in the knowledge that with the Northern Lights Promise, you really can't go wrong,” said Hurtigruten’s Chief Aurora Chaser Tom Kerss.   Earlier this year, Hurtigruten also announced the extension of its Northern Lights Promise period to commence mid-September, rather than October.   Hurtigruten has long been synonymous with the best of Norway's natural wonders, and its various initiatives underscore Hurtigruten's unwavering commitment to providing unparalleled Northern Lights experiences. It also reaffirms Norway as the ultimate destination to witness this awe-inspiring natural phenomenon.

  Hurtigruten, the undisputed travel expert on Norway and its stunning coastline, has become the first travel brand to receive the Made in Norway trademark. The visionary project by the Norwegian government and Innovation Norway aims to promote and celebrate the best of the best Norwegian craftsmanship, authenticity, and sustainability on a global scale.   Following an initial pilot phase, Hurtigruten is one of 22 Norwegian brands, which also includes two of the coastal cruise liner’s partners and suppliers, Aurora Spirits and Mack Brewery, to join the initiative.   To be awarded Norway’s official mark of origin, Made in Norway, a company must adhere to a rigorous application process that includes stringent criteria focusing on product excellence and a clear commitment to sustainability, ensuring that only the highest standards of Norwegian quality are upheld under the new Made in Norway brand. The certification trademark is designed to increase the competitiveness of Norwegian products and solutions on the international market.   “Hurtigruten is the ultimate travel brand to represent Made in Norway around the world. With our 131 years of operations and long-time ambitions for more sustainable solutions, no other brand knows, highlights, or supports the Norwegian coast and its amazing local communities as we do. Our food concept has been called Norway’s Coastal Kitchen for over a decade as 80% of all our food onboard is locally sourced in high season, offering our guests the best possible taste of Norway, both in terms of senses and tastes. We represent Norway with honour, along the coast and in Svalbard, and across the world,” said Hurtigruten CEO Hedda Felin.   Iain Powell, VP Sales, and Marketing, UK & EMEA added, “Receiving the Made in Norway trademark validates our position as the only truly authentic way to experience the Norwegian coastline. With year-round sailings, exceptional excursions, and excellent onboard local expertise, we can offer UK travellers an experience that's genuinely Norway by Norwegians.”   Furthermore, the Made in Norway initiative is launched during Hurtigruten’s Live the Legend of Norway campaign, further underlining Hurtigruten’s alignment and commitment to promoting not just destination Norway, but the full embodiment of everything Norway represents to visitors.   Hurtigruten has launched multiple industry-leading initiatives, most recently its commitment to reach zero edible food waste and the SeaZero project that is currently in the research and development phase to create its first zero-emission ship by 2030. It also follows the largest upgrade in European maritime history that is currently underway, and by first-quarter 2025, Hurtigruten’s fleet will comprise four battery-hybrid-powered ships, as well as an overall 25% reduction in fuel consumption and CO2 emissions across the fleet.   Hurtigruten has also taken a leading position in not only offering travellers the best possible way to experience Norway but is also a natural leader in promoting one of the country’s biggest draws, the Northern Lights. The cruise liner’s unique Northern Lights Promise celebrates its 10^th anniversary this year, and earlier this year, it introduced the world’s first Chief Aurora Chaser, astronomer Tom Kerss. This upcoming 2024/25 winter season, Hurtigruten offers nine astronomer-led itineraries.   As of now, Hurtigruten will incorporate the Made in Norway branding worldwide across channels and markets reaffirming its commitment to promoting Norwegian excellence and sustainability in the travel industry.

HX (Hurtigruten Expeditions) has agreed a partnership with Ocean Bottle, a social impact and reusable water bottle brand. The initiative, launching ahead of World Oceans Day is part of HX’s aim to be the most sustainable expedition cruise company It became the first cruise line to ban single-use plastics back in 2018. Every guest on an HX expedition cruise will receive a complimentary reusable Ocean Bottle, which funds the collection of 1,000 plastic bottles in weight. “We are thrilled to embark on this journey with Ocean Bottle," said Stefan Engl, VP Hotel Operations. "Together, we recognise the urgent need to protect our oceans and combat the pervasive issue of plastic pollution in marine environments. “ Collectors exchange plastic for money and get access to social resources such as healthcare, education and financial security. So far, Ocean Bottle has collected 14,164,500 kilograms of plastic via its partner: grassroots organisations in countries such as Indonesia, India and Ghana. This is the equivalent to one billion plastic bottles in weight. HX's ocean conservation initiatives include regular beach cleanups and supporting critical research through its Science & Education program. HX's onboard Science & Education teams, alongside guests, help record invaluable data to support global research efforts. The collaboration also ties into HX’s 1893 Ambassador Loyalty program, where Level 1 members can redeem a 10% discount and Level 2 members can receive a 20% discount when they make a purchase on the Ocean Bottle website. 

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  Hurtigruten, proudly introduces its latest addition: Signature, its premium category crafted to elevate the coastal Norway cruising experience.   Drawing inspiration from the golden age of ocean liners, The Svalbard Line and The North Cape Line, summer and winter editions, are meticulously crafted to offer guests an elevated experience along Norway's iconic coastline. Expanding upon what was formerly known as The Svalbard Express and The North Cape Express, the offerings have now doubled in capacity responding to the growing demands from guests and demonstrating Hurtigruten's commitment to innovation and meeting the desires of travellers seeking extraordinary experiences amidst Norway's stunning landscapes. This offers an unrivaled way to experience the coastline, demonstrating Hurtigruten's commitment to innovation and meeting the desires of travelers seeking extraordinary experiences amidst Norway's stunning landscapes.   With the simultaneous introduction of the new 2025/26 program, guests can now choose between the elevated Signature experiences and the unique Original Coastal Express, which Hurtigruten pioneered back in 1893.   For the 25/26 season, Hurtigruten is delighted to offer guests more departure options, including additional Signature voyages departing from Oslo. This expansion provides travellers with greater flexibility in planning their Norwegian coastal adventure, allowing them to embark on their journey from the vibrant capital city of Norway.   Introducing Signature Voyages   At the core of the latest season's offerings lies the introduction of innovative Signature voyages, drawing inspiration from the golden age of ocean liners. The Svalbard Line (summer season) and The North Cape Line  (winter season) are meticulously crafted to offer guests an exclusive opportunity to ‘Live the Legend of Norway’. These carefully curated small-ship sailings promise an elevated experience along Norway's iconic coastline, allowing guests to immerse themselves in the rich tapestry of natural wonders and cultural treasures that define this unique region.   Launched last year as the Svalbard Express and the North Cape Express, the company's first two premium sailings in its 130-year history, the new names reflect the expansion and product enhancements, while also differentiating them further from the Original Coastal Express products.   "Our Signature voyages embody the essence of Norwegian coastal cruising," added Felin. "Each itinerary has been thoughtfully designed to ensure our guests embark on a journey that captures the very essence of Norway's coastal charm and heritage."   Key highlights of the Signature voyages include tailored itineraries with longer port stays, allowing guests ample time to explore each destination in depth:  

• All-Inclusive Experience: Guests will indulge in an all-inclusive culinary journey, savoring authentic Nordic cuisine crafted by our award-winning chefs, while enjoying premium beverages amidst the stunning Norwegian scenery. Suite guests have complimentary access to the award-winning restaurant Røst, launched last year, which is available to all guests at a small fee.
• Enhanced Guiding: With an expanded Coastal Experience Team on board, guests will benefit from personalized guiding and insights into Norway's culture, history, and natural wonders, enriching their voyage experience.
• Exclusive Activities: Signature voyages offer an array of exclusive activities such as hikes, excursions, lectures, and photography workshops, allowing guests to engage with Norway's picturesque landscapes in meaningful ways.
• Relaxation Amenities: From serene sauna sessions to other relaxation activities, guests can unwind and rejuvenate amidst the tranquility of Norway, immersing themselves fully in the Norwegian way of life.

  Responding to the growing demand from guests, departure capacity from Oslo has been doubled, opening more opportunities than ever to experience the breathtaking journey from Norway's southernmost to northernmost points. Between autumn and spring, Hurtigruten’s ship MS Trollfjord offers The North Cape Line from the Norwegian capital. With visits to 14 ports, there's ample time for excursions like skiing, dog sledding, and snowshoeing. Guests spend up to eight days above the Arctic Circle, increasing their chances of witnessing the mesmerizing Northern Lights, backed by Hurtigruten's highly popular Northern Lights Promise.   From May to September, The Svalbard Line departing from Bergen aboard MS Trollfjord invites travelers to explore cherished destinations along Norway's coastline and venture into the realm of Svalbard whilst basking in the Midnight Sun.   Expanded Departure Options: More Sailings from Oslo   For the 25/26 season, Hurtigruten is delighted to offer guests more departure options, including additional Signature voyages departing from Oslo. This expansion provides travelers with greater flexibility in planning their Norwegian coastal adventure, allowing them to embark on their journey from the vibrant capital city of Norway.   "Oslo stands out as perhaps the most happening Scandinavian capital, offering a vibrant fusion of culture and nature," said Hedda Felin, CEO of Hurtigruten. "This expansion provides travelers with greater flexibility in planning their Norwegian coastal adventure, allowing them to embark on their journey from the dynamic heart of Norway's capital city."   Continued Original Voyages: Heritage and Authenticity Along the Norwegian Coast   In addition to the Signature voyages, Hurtigruten continues to offer its renowned Original Coastal Express, embodying the heritage and authentic charm of Norwegian coastal cruising. These iconic voyages connect local communities and offer guests an authentic glimpse into everyday life along Norway's stunning coastline.   "Our Original voyages are a testament to the enduring essence of Norwegian coastal cruising," says Felin. "They provide guests with an opportunity to experience the rhythm of life along Norway's coast, from bustling ports to tranquil fjords."   Even More Northern Lights   Earlier this year, Hurtigruten introduced Tom Kerss as the world’s first Chief Aurora Chaser and the extension of its Northern Lights Promise for the 25/26 season. Kerss will join selected sailings, bringing his renowned expertise in aurora observation and photography to enhance the guest experience.   "Having Tom Kerss on board as our Chief Aurora Chaser underpins our commitment to providing guests with unforgettable experiences," said Hedda Felin. "Tom's expertise enhances our guests' understanding and appreciation of the Northern Lights, ensuring they have the opportunity to experience this awe-inspiring natural phenomenon in all its glory."   Additionally, the extended Northern Lights Promise reaffirmed Hurtigruten's dedication to providing unparalleled opportunities for guests to witness the mesmerizing spectacle of the Northern Lights. This unique guarantee assured guests that if the Northern Lights did not make an appearance during their voyage, they would receive a complimentary six- or seven-day voyage to try again the following season.   "At Hurtigruten, we understood the importance of experiencing the Northern Lights, and we wanted to ensure our guests had every opportunity to witness this extraordinary natural wonder," added Felin. “Refining how we organize our offerings makes it easier for guests, agents, and other partners to navigate. Seamless from the initial dreaming and research phase, they can choose between original voyages for The Coastal Express or Signature voyages comprising The North Cape Line and The Svalbard Line.”

  Hurtigruten, the iconic leader in Norwegian coastal voyages, has extended its unique Northern Lights Promise to September, allowing travelers to experience one of the world’s most natural wonders for an even longer period.   Hurtigruten has long been synonymous with the best of Norway's natural wonders, and in a commitment to ensuring guests have the best possible chance of experiencing the Aurora, the company has extended its Northern Lights Promise to start in mid-September rather than October.   The policy extension will allow thousands of guests to feel more confident experiencing the phenomenon that is on many travelers’ bucket lists, reaffirming Norway as the ultimate destination to witness this awe-inspiring natural phenomenon.   Having sailed the Norwegian coastline for more than 130 years, no company does Norway better than Hurtigruten, which is why the company has extended its acclaimed Northern Lights Promise, which it was the first-ever cruise line to offer. The policy provides guests with a second chance guarantee to see the lights if they do not occur within sight of the ship during a voyage of 11 days or more.   “At Hurtigruten, we firmly believe that Norway is the best place to experience the Northern Lights and that our coastal cruises offer the best way to explore Norway. We are thrilled to extend our Northern Lights Promise sailing period, allowing more guests to immerse themselves in the magic of the Aurora Borealis," said Hedda Felin, CEO at Hurtigruten. "This commitment reflects our unwavering dedication to providing exceptional experiences and ensuring that every journey with Hurtigruten is truly extraordinary."   In addition to extending the sailing period, Hurtigruten will continue to offer select astronomer-hosted sailings during the 2024/25 and 2025/26 seasons, following their successful introduction last year. The Astronomy Voyages offers guests exclusive opportunities to sail with renowned astronomers and enjoy multiple lectures and Northern Lights viewings onboard, making it an even more unforgettable voyage.

Hurtigruten Group announced MS Maud will make a temporary return to Hurtigruten as part of the Norwegian Coastal Express state contract. Also, HX (Hurtigruten Expeditions) will amend fleet deployments following its most successful Antarctic season ever. Previously, MS Maud had operated on the Norwegian coast, but joined the HX expedition cruise fleet in 2021. "Hurtigruten is undertaking the most significant environmental upgrade in the cruise industry,” said Daniel Skjeldam, CEO of Hurtigruten Group. “The fleet capabilities of the Hurtigruten Group gives us the opportunity to temporarily move MS Maud from HX to Hurtigruten, filling the void left by the upgrade program. MS Maud will return to HX again in 2026." Hurtigruten Group operates a fleet of 16 ships. HX is the expedition cruise offering polar adventures, Galapagos cruises and more. Previously HX had expanded its product portfolio to include West Africa for the 2023/2024 season. However, due to increasing levels of instability in the region, HX has elected to pause its operations for the upcoming season to ensure the safety of guests and crew. 

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HX (Hurtigruten Expeditions) announced expedition ship MS Maud will sail again in April 2024. The vessel suffered a power outage in the North Sea last month. It lost use of navigation systems. A large wave crashed into the ship’s bridge. In mid-April, MS Maud will sail an expedition around the British Isles. Scottish weather presenter Carol Kirkwood will join the second British Isles journey, offering insightful talks and Q&A sessions while sailing from Douglas to Dover. In July, MS Maud will sail to the Arctic calling at Greenland and Iceland. Then in October, MS Maud will head south to Antarctica for a series of new expeditions combining the Patagonian fjords with Antarctica. Additionally, MS Maud will embark on 23- and 24-day voyages that offer guests the chance to explore South America, the Falkland Islands, and South Georgia in one voyage. All MS Maud sailings from April are part of HXs current Wave Season offer, featuring free flights and an additional discount for members of the HX loyalty program. This campaign extends to HXs entire fleet, including all expeditions to Alaska, Galapagos, Northwest Passage, Antarctica, Greenland, and Iceland. HX has curated a range of options for those originally booked on MS Maud from February 3 to March 16, 2024. Guests can sail the same Northern Lights itinerary on MS Spitsbergen (subject to availability). Guests also have the option to rebook another voyage between January and April 2024. This includes select Norway sailings with sister brand, Hurtigruten, such as the North Cape Express, a Classic Roundtrip voyage from Bergen, and sailings from Hamburg on MS Otto. Guests impacted by these changes also have the option to receive a future cruise voucher to book a new expedition at a later date or a full refund.   

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