Luxury tour operator If Only has teamed up with Tourism & Events Queensland to launch a new destination campaign ‘A Beautiful Way to Be’ It is designed to inspire travel to Queensland with the multi-channel marketing campaign running until 31 December 2024. Queensland is home to the iconic Great Barrier Reef, K’gari (formerly Fraser Island), the Whitsundays, Brisbane and the Gold Coast among other top destinations. If Only will provide varied marketing materials to enable agents to engage their customers, from e-shots sent directly to travel agents to social media offers plus additional content to promote the destination. Travel agents also have a chance to win a £1500 Queensland holiday voucher (which must include a minimum of a three-night stay in Queensland). To enter, agents should make as many bookings as possible for Queensland between through 31 December. At the end of the period, the top agent will win the prize. Additionally, all travel agents who make a booking to Queensland during the campaign will be entered into a prize draw to win a spa day (a spa of the agent’s choice and voucher valid to £200). To support agents in inspiring their customers to travel to Queensland, If Only is currently offering a 8 night tailormade Self-Drive Tour of the Sunshine Coast and K’gari (Fraser Island) from £2,979 per person. Price includes return flights and transfers, accommodation, intermediate car hire, half day serenity cruise of Noosa Everglades and full day 4WD tour of K’gari. 

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Luxury tour operator If Only has launched its biggest mini-peaks cruise campaign yet for 2024 ‘Serenity at Sea’ runs for the remainder of October and throughout November to provide agents with enticing offers and marketing materials working in collaboration with key partners including: Silversea Regent Seven Seas Cruises Azamara Holland America Oceania SeaDream Yacht Club Scenic Explora The luxury Cruise & Stay itineraries  combine sailings with leading cruise lines and If Only Signature Experiences. If Only’s dedicated cruise team has created cruise and stay itineraries to top destinations with everything curated from start to finish. They include top luxury hotels, signature experiences and transfers. If Only are equipping travel agents with all of the tools needed to secure cruise bookings as part of the campaign. It includes creative marketing such as eshots which will be sent throughout the campaign, blogs on the If Only website and there will be regular cruise offers to Europe, Southern Africa and beyond. Other shareable content is available on If Only’s Facebook Page. 

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  Luxury tour operator If Only have teamed up with Barbados Tourism Marketing Inc. to launch a new campaign ‘Awaken Your Senses in Barbados’ designed to inspire future travel to Barbados. The multi-channel marketing campaign will run from August until the 31^st December 2024 and will encourage agents to learn more about this stunning destination. If Only will provide an array of marketing materials to enable agents to engage their customers, from blogs featuring key attractions, informative email marketing to a host of social media offers, videos and much more.   Travel agents will also have the chance to win a £250 Harrods voucher for the top booker throughout the campaign. To enter, agents simply need to make as many bookings as possible to Barbados with If Only during the campaign from 1 August until 31 December 2024 and the top booker will win the grand prize. Find out more at https://www.ifonly.net/agents/incentives   As well as a selection of great offers to Barbados, the tour operator has also provided a dedicated landing page on the If Only website where agents will be able to view information on the destination.   To support agents in inspiring their customers to visit Barbados, If Only is currently offering a fantastic 7 night luxury stay at 5* Fairmont Royal Pavilion from £2,919 per person with savings of up to 55% on accommodation. The price includes an Oceanfront Room with private furnished balcony and unobstructed views of the Caribbean Sea, breakfast daily, complimentary non-motorised watersports, return flights from Edinburgh with British Airways and private transfers. Prices are based on 2 adults sharing.   Alternatively, customers can book a 5* luxurious family retreat at world-famous Sandy Lane from £12,989 per family of three based on 2 adults and 1 child under 12 sharing. The price includes 7 nights in an Orchid Room, breakfast daily, return flights with British Airways from London Heathrow and complimentary return transfers. Guests can enjoy some of the best golf in the world with three golf courses. The Family Fun package is also included with one complimentary knee-boarding, water skiing or towable ride session per person, complimentary dinner for children, one family dinner at Bajan Blue, one round of golf at the Country Club per adult or one Sandy Lane 60 minute full body massage per adult, unlimited use of the Treehouse Club and a gift in room for each child on arrival.   Agents can learn more about their chance to win at ifonly.co/agent-incentives, while If Only’s reservations team are on hand to help with future travel enquiries on 0141 955 4000 or via email at [email protected].   For any further information, please contact [email protected]

  Luxury tour operator If Only have teamed up with British Airways to launch a new campaign designed to inspire future travel with British Airways. The campaign titled ‘Take to the skies with British Airways’ will promote why you should choose to fly with British Airways, particularly on South African routes. The multi-channel marketing campaign will be running throughout the months of May, June and July 2024 and If Only will provide an array of marketing materials to enable agents to engage their customers, from email marketing and blogs to a host of social media offers and content.   As part of the campaign, If Only are whisking eight lucky winners away on a FAM trip to Cape Town in partnership with British Airways! Agents simply have to book any Africa trip for an entry into the prize draw, with double the entries for bookings that include British Airways flights. All bookings to Africa with If Only made between the dates of 1 April 2024 until 15 September 2024 will be entered into the prize draw.   Find out more at ifonly.net/agents/incentives   The tour operator will also provide travel agent partners and their customers with top offers priced with British Airways. World Traveller offers will be featured along with a number of upgrade options for World Traveller Plus, Club World and First, to drive bookings for higher value airline tickets.   To support agents in inspiring their customers to fly with British Airways, If Only is currently offering a 4 night luxury escape to South Africa staying at Mont Rochelle on a bed and breakfast basis from £2,029 per person. Price include a Shiraz Room, return flights with British Airways from London Heathrow and private transfers.   If Only is also offering a 5 night stay to South Africa at Riverdene Family Lodge on an All Inclusive basis from £10,919 per family of 3 (2 adults and 1 child sharing). Price includes a Luxury Room, return flights with British Airways from London Heathrow, private transfers, and daily game drives.   If Only’s Beach and Tailormade reservations team are on hand to help with future travel enquiries on 0141 955 4000 or via email at [email protected] or [email protected].

Tour operator If Only has teamed up with Tourism Seychelles to launch a new campaign for the Indian Ocean island nation. ‘Soothe Your Soul in the Seychelles’ is designed to inspire future travel to the Seychelles. The multi-channel marketing campaign will run throughout January and February and encourages travel agents to learn more about everything the destination has to offer. If Only will supply agent marketing materials including a dedicated mini brochure for direct distribution, a blog featuring the key attractions, and a host of social media offers. Travel agents will also have the chance to win a £250 Harrods voucher for the top booker throughout the campaign. To enter, agents should make as many Seychelles holiday bookings as possible to the Seychelles with If Only until 29 Feb 2024 and the top booker will win the prize. To support agent sales, If Only is currently offering a 10 night island hopping tour from £3,899 per person staying at a variety of 5 star hotels across three Islands – Mahe, Praslin & La Digue. Alternatively, a Seychelles holiday at Constance Ephelia from £2,589 per person includes seven nights in a Junior Suite, half board, return flights with Qatar Airways and transfers. 

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Luxury tour operator If Only has teamed up with British Airways to launch a new campaign. It is designed to inspire future travel on BA, with the multi-channel marketing campaign running throughout January 2024. If Only is arming agents with an array of marketing materials to engage their customers, from email marketing and blogs to social media offers and content. The tour operator will also provide travel agent partners and their customers with top offers priced with British Airways. World Traveller offers will be featured along with a number of upgrade options for World Traveller Plus, Club World and First, to drive upselling. If Only has also provided a dedicated landing page for the campaign which will link to the campaign message on the If Only website. Here, travel agents will be able to view details on the cabin upgrades along with multiple offers priced with British Airways. 

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  Luxury tour operator If Only have teamed up with British Airways to launch a new campaign designed to inspire future travel with British Airways, to promote various cabin types along with offers from the popular British Airways sale, with the multi-channel marketing campaign running throughout the month of January 2024. If Only will provide an array of marketing materials to enable agents to engage their customers, from email marketing and blogs to a host of social media offers and content.   The tour operator will also provide travel agent partners and their customers with top offers priced with British Airways. World Traveller offers will be featured along with a number of upgrade options for World Traveller Plus, Club World and First, to drive bookings for higher value airline tickets.   As well as a selection of great offers, the tour operator has also provided a dedicated landing page for the campaign which will link to the campaign message on the If Only website where agents will be able to view details on the cabin upgrades along with multiple offers priced with British Airways (including World Traveller Plus, Club World and First).   If Only’s beach reservations team are on hand to help with future travel enquiries on 0141 955 4000 or via email at [email protected].

Tour operator If Only is back with a brand-new peaks campaign, Passport to Paradise, this January. It arms travel agents with offers and marketing materials in conjunction with over 80 luxury hotel partners from globally. If Only will be providing 200 of their top agents with printed copies of their brand new 76-page brochure for peaks as well as a digital copy online. The If Only trade field sales team will be delivering further stocks to all other travel agent partners personally during a January blitz. The brochure will help agents showcase bespoke luxury European and worldwide beach holidays, as well as marketing materials and social media content. The campaign will also give agents the chance to win one of 10 luxury stays for themselves. A series of other incentives offer Fam trip places, Love2Shop and restaurant vouchers. Agents simply have to make a booking for a participating hotel for one of the campaign partners by 31 March 2024. Each booking is automatically entered into the draw. There will be daily offers and other shareable content on If Only’s Facebook Page and the Google Drive Campaign Hub will be updated. If Only is also running Passport to Cash, offering agents the chance to win enhanced rewards on If Only’s in-house agent reward scheme, My Loyalty Card. It will offer agents the chance to earn up to £1,000 with Love2shop for every single booking.  

Luxury tour operator If Only have joined hands with Tahiti Tourisme to launch a new destination campaign ‘The Islands of Tahiti: Journey to Paradise’. It is designed to showcase Tahiti tourism in a multi-channel marketing campaign running until 31 December 2023. If Only will supply an array of marketing materials to enable travel agents to engage their customers. It includes e-shots, social media offers and additional content to promote the destination. Travel agents will also have the chance to win a luxury spa break for two. To enter, agents make as many Tahiti bookings as possible until 31 December 2023. They will then be entered into a prize draw. As well as various offers to The Islands of Tahiti, the tour operator has also provided a dedicated landing page on the If Only website where agents can view destination information.

Tour operator If Only has teamed up with Tourism and Events Queensland (TEQ) to launch a new campaign to boost travel agent sales. Queensland: Let the Moment Take You is designed to support agents in promoting Queensland as a key destination for If Only. Queensland is home to the Great Barrier Reef, K’gari (formerly Fraser Island), the Whitsundays, Brisbane and the Gold Coast. It offers numerous dynamic destinations and diversity. The campaign will feature various touring offers, including an epic nine-night ‘The Colours of Queensland’ tour from £8,599pp. The tour combines Outback Queensland, the Great Barrier Reef and the Daintree Rainforest. If Only will supply marketing materials to support travel agents in promoting Queensland, including trade ads point of sale promotions, destination guides, and social media campaign. If Only has a travel agent incentive with the chance to win a £3,000 holiday voucher, plus a free stay to Queensland. Agents just need to make a booking to Queensland during the campaign period until Thursday, 30 November 2023. Also up for grabs is £50 of Enhanced My Loyalty Card Earnings on every booking of three nights or more to Queensland. My Loyalty Card is If Only’s travel agent reward scheme, giving agents the chance to earn up to £300 with Love2shop on every booking. Agents can learn more about at ifonly.co/agent-incentives

Luxury tour operator If Only has relocated to a new head office location in Glasgow city centre. The trade only operator’s staff are now based at 10 Bothwell Street after spending the past five years based at Waterloo Street in Glasgow. The new office space allows for a more collaborative work environment with modern furnishings, open plan space and break out areas. The design is ‘more in-keeping with the If Only brand and company ethos,’ the tour operator says. “We believe having a great working space is what you need to attract dynamic talent”. Gordon McCreadie, If Only GM, added: “We were looking for a new space in central Glasgow that can accommodate more flexible working methods.” “It is in the perfect area for our business to grow and flourish to help. I want agents and suppliers to come and see what we are about as an organisation”.

Luxury tour operator, If Only, has teamed with the Hong Kong Tourism Board to launch ‘Hello Hong Kong,’ a new destination campaign. It aims to inspire travel to HK and will run across two phases, from 11 September – 30 November 2023 and during the month of March 2024. If Only partner travel agents will have access to varied marketing materials such as email, social media, video content, blogs and quizzes. Travel agents will have the chance to win a £1,500 voucher for a stay at The Peninsula London. Travel agents simply have to make as many bookings as possible for Hong Kong with If Only to be in with a chance of winning. Bookings up to 31 March 2024 are valid for the travel agent incentive Agents can learn more at ifonly.co/agent-incentives.