Having been a top choice for UK travellers in recent years, Jamaica continues to captivate visitors with its vibrant culture, breathtaking landscapes, and world-class hospitality, making it an unmissable destination in 2025. From legendary reggae beats and lively festivals to luxurious accommodations, there’s never been a better time to explore this Caribbean gem.   Exciting events like Reggae Month, Carnival in Jamaica, and Reggae Sumfest, offer unforgettable experiences. New luxury suites at Sandals Resorts enhance the stay alongside the recently opened Princess Resorts, while adventurers can enjoy the Misty Mornings Mountain Hike at Serendipity Holistic Resort & Spa, showcasing breathtaking views of the Blue and John Crow Mountains.   For travel professionals, Jamaica Tourist Board’s (JTB) new hybrid familiarisation trips make it easier to experience Jamaica’s magic firsthand while managing work commitments. Here’s why Jamaica is the must-visit destination in 2025.   Events   Jamaica hosts a series of events that showcase the island's incredible offerings. The year kicked off with Rebel Salute in January, followed by Reggae Month in February, where travellers experienced a host of concerts and celebrations honouring Jamaica’s legendary artists. A highlight for 2025 to date was 6 February, marking the 80th birthday of the iconic Bob Marley, which added even more excitement to the festivities.   As the rhythm of the island continues, Carnival in Jamaica’s Road March on 27 April promises a lively celebration, complete with colourful costumes, infectious rhythms and bustling street parades. Don’t miss the bi-annual Calabash Literary Festival from 23-25 May, where literature and community come together, followed by the weeklong Reggae Sumfest in Montego Bay starting 18 July.   In November, the Jamaica Food and Drink Festival in Kingston transforms the city into a culinary playground, featuring local flavours, top DJs, and live entertainment. Over six days, visitors will have the chance to indulge in authentic dining experiences, making it a challenge to decide which events to attend.   Rounding off the year, the Kingston Waterfront Reggae Marathon on 7 December invites participants of all levels to join a spirited celebration of fitness and reggae music. With its supportive atmosphere, this event offers a unique experience for both runners and spectators, ensuring that everyone can feel the warmth and energy of Jamaica.   Sandals Resorts    Sandals Resorts has unveiled a range of exciting new accommodation across its adults-only, all-inclusive Caribbean portfolio, set to enhance the guest experience in Jamaica for 2025. The new suite categories include newly renovated two-bedroom and four-bedroom butler villas at Sandals Ochi Beach Resort and a luxurious Skypool Suite with a rooftop terrace at Sandals Royal Caribbean Resort and Private Island in Montego Bay with ocean views and spacious living areas. ​   Other new offerings across the Sandals portfolio include refreshed beachfront suites with outdoor Tranquility Soaking Tubs at Sandals Montego Bay and Sandals South Coast, and additional swim-up and Skypool Suites at Sandals Negril.   Riu Negril   The recently refurbished Riu Negril has reopened, unveiling upgraded rooms, swim-up suites, and new dining and entertainment options, including the American Country restaurant and RIU Party events. With modernised interiors, additional event spaces, and exciting new amenities, this 5-star beachfront resort offers a refreshed experience for visitors looking to relax and enjoy Jamaica’s vibrant hospitality.   Serendipity Holistic Resort & Spa   Serendipity Holistic Resort & Spa in Kingston, has introduced a ‘Misty Mornings Mountain Hike’ experience. The guided hike, led by a local coffee farmer lasts approximately 1 hour and 10 minutes—35 minutes each way. You’ll journey through the lush Blue and John Crow Mountains National Park, cross shallow streams, and reach a stunning waterfall, where you can relax before heading back. ​   Hybrid fam trips   2025 saw the introduction of JTB’s hybrid familiarisation trips, specifically designed for home-based travel agents. Donovan Donaldson was recently introduced as Business Development Officer, dedicated to developing relationships with the homeworker agents, which constitute approximately 60% of travel agents. ​   In his new role, Donovan is leading the hybrid fam trips, enabling agents to manage their work commitments in the mornings while enjoying Jamaica’s incredible resorts, iconic attractions, and cultural experiences in the afternoons. Eight fam trips are planned for 2025, with one coinciding with Carnival in Jamaica in April, so agents can really get a feel for the island during this time. 

  Jamaica proudly commemorated the third Global Tourism Resilience Day on 17 February reinforcing the nation’s commitment to sustainability and resilience in the evolving tourism landscape. As a key highlight of the third Global Tourism Resilience Conference, the day emphasised reflection, renewal, and future-proofing the industry against disruptions and shocks.   Held at the Princess Grand in Hanover from 17-19 February, the three-day conference gathered industry leaders, policymakers, and sustainability advocates to explore strategies for enhancing tourism resilience. On the final day of the conference, participants were treated to various destination excursions to give them a taste of Jamaica’s tourism offerings at one of the many adventure parks, Jamwest.   “As we observe Global Tourism Resilience Day for another year, we are reminded of the importance of raising awareness about building resilience across our sectors and creating spaces for dialogue and transformative action.   Tourism is not merely about leisure or sightseeing. It is the lifeblood of many economies, a catalyst for world development, and a critical pillar in the architecture of global growth. For developing countries in particular, tourism represents a path to empowerment, job creation, poverty alleviation, and the preservation of cultural heritage. It fosters cross-cultural exchange, promotes tolerance, and deepens our shared sense of humanity. We must future-proof it,” said Minister of Tourism, Hon. Edmund Bartlett. ​   Under the theme “Building Tourism Resilience through Digital Transformation,” the conference reinforced the importance of sustainable practices in ensuring the industry’s long-term vitality. Through collaborative dialogue and shared best practices, Jamaica reaffirmed its position as a thought leader in global tourism resilience, setting the stage for continued innovation and sustainable growth.     Pictured: (L-R): Natalia Bayona, Executive Director, UN Tourism, Professor Lloyd Waller, Executive Director, Global Tourism Resilience and Crisis Management Centre, David Dobson, Chief Technical Director, Ministry of Tourism, Jennifer Griffith, Permanent Secretary, Ministry of Tourism, Senator Delano Seiveright and Minister of Tourism, Hon Edmund Bartlett at the opening ceremony of the third Global Tourism Resilience Conference at Princess Grand Hotel on 17 February 2025.    Some of the insightful panel discussions and keynote speeches from renowned experts, included Mr. David Tepper, Co-Founder at Pay-I Inc., and Dr. Luz Longsworth, Sandals International Senior Corporate Director, Sandals Corporate University, who discussed “The Rise of Artificial Intelligence: Opportunities and Challenges for Tourism.” Participants also shared best practices and discussed actionable solutions to enhance sustainability.     Pictured: A group of participants at the third Global Tourism Resilience Conference enjoying the excursion offerings at Jamwest on Wednesday 19 February 2025   “This conference serves as a pivotal platform to inspire collective action and innovative thinking. As we look towards the future, sustainability must be at the core of tourism development to ensure resilience and growth,” said Professor Lloyd Waller, Executive Director of the Global Tourism Resilience Centre.   The third Global Tourism Resilience Conference and commemoration of Global Tourism Resilience Day, has reaffirmed Jamaica’s thought leadership and the industry’s commitment to sustainability, setting the stage for continued collaboration and innovation. As the global tourism landscape evolves, the conference underscored the importance of resilience and sustainability in shaping the future of travel.

  The annual Jamaica One Love Affair, hosted by the Jamaica Tourist Board, took place from 12-15 December in Jamaica. This exclusive event honours the top UK bookers within the Jamaica Rewards agent programme, celebrating their dedication and exceptional contributions to promoting Jamaica as a premier travel destination.   This year’s lucky agents included Krystal Simon from TUI, David Coulter from Blue Bay, Melanie Booth from TUI, and Zoe Knight from Virgin Atlantic Holidays. They were hosted by Torrance Lewis, the Jamaica Tourist Board’s District Sales Manager, and Sean-Pierre Webster, the Business Development Officer (Southern UK). Accompanied by their partners, the agents enjoyed an all-expenses-paid trip to Jamaica, featuring a Club Mobay VIP Arrival Service and a luxurious stay at the newly opened all-inclusive Princess Grand Jamaica. ​   Throughout the weekend, attendees participated in a series of memorable events, highlighted by the grand opening ceremony of the hotel, which was attended by Jamaica’s Prime Minister. The festivities included a chic “All White” event at Couples Negril and the One Love Affair awards dinner and ceremony to celebrate the Top 50 Agents at the Princess Resort. The awards were presented by the Minister of Tourism, Hon. Edmund Bartlett, and Princess Resorts gifted the Top 50 agents with a complimentary three-night stay. During their time in Jamaica, agents also had the chance to enjoy excursions with CHUKKA and Island Routes, including ziplining and catamaran cruises.   “I have been in travel for 23 years, and have never ever felt so valued, celebrated and special as I did during the One Love Affair. There were many “pinch me” moments throughout the event, it's made me fall in love with Jamaica all over again and I can't wait for more of my customers to experience the One Love welcome that I have received during my recent time in Jamaica.” said top booker, Krystal Simon from TUI. ​   Torrance Lewis, District Sales Manager added: “The Jamaica One Love Affair provides the Jamaica Tourist Board with an invaluable opportunity to recognise and appreciate the dedication of our agents. We are grateful for their hard work and commitment. Each year, this event is a highlight for us, and the competition to be named the top agent is always exciting.”   The Jamaica One Love Affair not only celebrated the outstanding achievements of these agents but also provided invaluable networking opportunities, fostering stronger relationships between agents and the Jamaica Tourist Board. ​

The Jamaica Tourist Board (JTB) has announced a series of initiatives for 2025 aimed at supporting the growing sector of homeworking travel agents. Recognising that 60% of UK-based retail travel agents are now home-based, the JTB has become the first National Tourist Office to establish a dedicated Business Development Officer (BDO) role for this growing sector. Donovan Donaldson, previously BDO for the Southern UK, now takes on this newly created role as BDO for homeworking sellers. His remit includes supporting 50 identified homeworking groups in the UK through targeted training, hybrid Fam trips, and other resources. Sean-Pierre Webster has now joined the UK team to take on the role of BDO for the Southern UK. ​ The JTB is introducing first-of-its-kind hybrid Familiarisation (Fam) trips designed specifically for home-based agents. These trips allow participants to balance work commitments during the mornings while exploring Jamaica’s resorts and attractions in the afternoons. In 2025, the JTB will host eight Fam trips, showcasing new properties such as the Riu Aquarelle and Princess Resorts. A special Fam trip is also planned for the Jamaica Carnival. The JTB is launching several initiatives to further support homeworkers, including: Monthly Clinics: Networking events in regional hotspots featuring immersive “sensory Jamaica” experiences where agents can bring clients. Consumer Show Packs: Agents participating in consumer shows will receive financial contributions, promotional materials, brochures, and branded banners. Webinars and Training: Regular sessions on key topics, including villas, city and beach tourism, and new product offerings. In addition to homeworkers, the JTB will continue supporting all travel agents with a number of trade initiatives.    

 

 Jamaica is the Caribbean Number One Favourite Island

  The Jamaica Tourist Board is thrilled to announce that arrivals from the United Kingdom to Jamaica have once again reached record-breaking levels. Figures for Jan-June 2024 mark a significant 14% increase compared to the same period in 2023. This extraordinary achievement makes Jamaica the Caribbean’s top choice destination for UK travellers again, underscoring the island’s appeal as a leading travel destination. ​   “The growing number of UK tourists arriving in Jamaica is a pivotal moment for our tourism sector, highlighting the strength of our brand and the attractiveness of our offerings. This increase not only supports our economy but also fosters cultural exchange and understanding. We are focused on building upon this momentum by continuously improving our infrastructure and experiences to ensure that Jamaica remains a favoured destination for travellers." said Minister of Tourism, Hon. Edmund Bartlett.   The growth reflects Jamaica’s continuing allure for UK visitors, who are drawn to its unparalleled combination of vibrant culture, breathtaking landscapes, and world-renowned hospitality. The latest figures are not only a testament to the hard work of Jamaica’s tourism sector but also an indication of an exciting future. With a lineup of luxury hotel openings and a calendar filled with events that celebrate the island’s rich culture, music, and culinary heritage combined with the ease of travel to the island with a plethora of direct flights, 2025 is set to further elevate Jamaica’s tourism profile.   Donovan White, Jamaica’s Director of Tourism, shared his enthusiasm: “These record-breaking figures highlight Jamaica’s enduring popularity among UK travellers, and we are thrilled to be the top choice in the Caribbean. This growth reaffirms that Jamaica’s unique cultural experiences, from our pristine beaches to our authentic reggae music, deeply resonate with visitors. As we look forward to 2025, our commitment is to continue enhancing our offerings with new luxury hotels and an array of cultural and culinary events. We invite travellers from around the world to experience the unparalleled warmth and beauty of Jamaica.”   "We are thrilled to see visitor numbers from the UK to Jamaica reaching record highs. This impressive growth is a testament to the dedication of our industry partners and our unwavering commitment to enhancing the unique experience that Jamaica has to offer,” shared Elizabeth Fox, Regional Director, UK & Northern Europe. ​   During World Travel Market in London, the Minister of Tourism, Hon Edmund Bartlett welcomed the announcement of Virgin Atlantic’s non-stop flight service between London Heathrow Airport and Sangster International Airport in Montego Bay starting in Summer 2025, which will help further boost arrivals from the UK. The non-stop route will provide direct connectivity between the UK and Jamaica's tourism capital, making it faster and easier for British visitors to get to the island.   “This is an exciting development for Jamaica's tourism industry which will make it even more seamless to get to the island" said Minister of Tourism, Hon Edmund Bartlett. "Securing this non-stop flight from a major hub like London Heathrow with Virgin Atlantic is a great addition and will substantially boost airlift and access to our destination.”   Visit Jamaica extends its gratitude to partners, stakeholders, and visitors for their continued support. Together, we look forward to another outstanding year as we continue to deliver memorable experiences that showcase Jamaica’s true spirit and hospitality. ​

 

With 3 million visitors so far in 2024 and exciting new developments, Jamaica soars to new heights with a promising 2025 on the horizon

  Jamaica's tourism landscape is set to flourish in 2025 with an array of new luxury hotel openings and an exciting calendar of events that celebrate the island's rich culture and culinary heritage.   2024 has ushered in a wave of new luxury accommodations, enhancing Jamaica’s reputation as a premier travel destination. Notable openings include the Princess Senses The Mangrove and Princess Grand Hotels and the Hotel Riu Palace Aquarelle. Finally, Portland Parish has welcomed the exclusive Trident Hotel, with 11 secluded, oceanfront villas situated around a private cove, offering an intimate escape. The year has brought an additional 2,000 rooms to the island, significantly increasing bandwidth for the ever-increasing tourism demand.   Amid a plethora of new developments this year, Jamaica also welcomed Pompey, Diplo’s new luxury offering sanctuary in Portland, Jamaica. The hideaway offers a unique escape into a tropical Eden. With breathtaking architecture, a fully equipped production studio, and a mix of private and communal spaces surrounded by lush jungle, Pompey is designed as a refuge for creativity and relaxation. Guests can indulge in water sports, mountain biking, and the vibrant nightlife that Portland has to offer.   Minister of Tourism, Hon. Edmund Bartlett has revealed that based on preliminary figures Jamaica has welcomed just over 2 million stopover visitors and some 3 million total visitors, including cruise arrivals, between 1^st January and 14^th September 2024, an increase in 2023 figures. Minister Bartlett said “The latest arrival figures are a remarkable achievement for Jamaica. The tourism sector has earned approximately US$2.97 billion since the year began. Despite various challenges including, hurricane Beryl and tightness in relation to airlift, the sustained recovery and growth demonstrates and reflects the strength and resilience of our tourism sector and the continued appeal of Jamaica as a premier travel destination.”   The year has welcomed luxury developments to existing properties too, with Montego Bay’s Round Hill welcoming Villa 14 estate, consisting of three luxury villas and staff quarters, and Half Moon set to unveil its new multi-bedroom Prestige Ocean & Ocean Villas in November 2024, bringing additional state-of-the-art private villas to the oceanfront property in Rose Hall.   In the works is Montego Bay’s Unico Hotel 18*77*, Planet Hollywood Royalton in St. Thomas Parish and Planet Hollywood Royalton planned for Trelawny bringing upwards of 1,600 additional rooms.   Expanding the island’s teeming cultural offering, Falmouth also opened The Artisan Village, an experience of rich culture, history and innovation. The village includes a creative hub with shops, daily performances and complimentary access. Visitors can step into a world where authentic Jamaican crafts, cuisine, and culture blend seamlessly with cutting-edge digital experiences.   Jamaica will also play host to several highly anticipated events that showcase the island's culinary and cultural richness. Kicking off the bustling events calendar, Rebel Salute in January and Reggae Month which will see a series of events and concerts throughout February in celebration of the island’s legendary artists and rich musical heritage, along with celebrations of the world’s treasured musical icon, Bob Marley, with his 80^th Birthday falling on 6^th of the month. The festivities continue with Carnival in Jamaica, the ultimate celebration of the nation’s culture, concerts, dance and costume with the street march on 27^th April.   Summer welcomes a packed events agenda with Jamaica’s celebrated bi-annual literary Calabash festival from 23-25^th May, and the weeklong Reggae Sumfest music festival in Montego Bay from 18^th July. ​   Jamaica Food and Drink Festival, running every November in Kingston, is a culinary extravaganza featuring fine liquors, top Jamaican DJs, and live entertainment. Over six days, attendees can indulge in authentic dining experiences, where the biggest challenge will be choosing which events to attend. ​   Rounding off the year is the Negril Reggae Marathon, scheduled for early December 2024. This premier international marathon event welcomes participants of all levels to join in a spirited celebration of fitness and reggae music. The internationally certified course in Negril is known for its supportive atmosphere and lively musical backdrop.

  Jamaica’s bold culture and natural beauty invites travellers with all interests to experience its allure. Whether you seek adventure, relaxation, cultural immersion, or beachside bliss, Jamaica offers something special for all.   For families   Families can immerse themselves in the island's rich cultural heritage with visits to historical sites like the Bob Marley Museum in Kingston and learn about the music legend’s life and legacy.  Alternatively, for those feeling brave, the Rose Hall Great House in Montego Bay is where history and mystery intertwine. Explore the mansion's opulent rooms and hear tales of the infamous White Witch, Annie Palmer, who is said to haunt its halls.   Animal enthusiasts can hand-feed colourful Jamaican hummingbirds at the Rocklands Bird Sanctuary, explore the serene Blue Hole Gardens and Falls to encounter diverse plant and animal species, or embark on a thrilling safari tour at the Black River Safari to spot crocodiles and exotic birdlife in their natural habitat.   With all-inclusive resorts catering to families and offering child-friendly amenities, Jamaica ensures that every family member is catered to. Resorts such as Grand Palladium Jamaica Resort and Spa and Beaches Resorts offer facilities and activities for all ages.   For adventure seekers    Thrill-seekers will find excitement at Mystic Mountain in Ocho Rios, where visitors can zipline through treetops, race down a bobsled track, and enjoy scenic chairlift rides. Explore the vibrant underwater world through snorkelling excursions at Doctor's Cave Beach or the protected Negril Marine Park. For an educational adventure, head to Yaaman Adventure Park in Ocho Rios, where tractor rides, and farm animal interactions await.   For those seeking an exhilarating experience, try cliff jumping at the famous Rick's Café in Negril or embark on an exhilarating ATV or dune buggy adventure through the rugged terrains of Jamaica.   For the romantics   The island of ‘one love’ is home to unique romantic experiences for couples looking to strengthen their bond and create long lasting memories.   Set sail on a romantic adventure aboard a luxurious catamaran sunset cruise, where couples can sit back and enjoy the costal views whilst sipping on tropical cocktails with their loved one. At night, lovers can explore the magic of the Luminous Lagoon in Falmouth. The lagoon shimmers and glistens as the dinoflagellates are disturbed, producing a glow of bright blue-green hues that reflect the silhouettes of fish and other objects in the water, creating an enchanting experience.   Alternatively, couples can embark on a romantic horseback ride on the beach and experience a mix of walking, trotting, and cantering, allowing travellers to enjoy the thrill of riding at various paces.   Unwind and rejuvenate together at one of Jamaica's luxurious couples' resorts, offering private villas, pampering spa treatments, candlelit dinners and secluded beaches, ensuring a romantic getaway like no other. Luxury couples' resorts on island include Couples Resorts, Secrets Resorts and more.   For foodies   Jamaica's award-winning culinary scene offers something to satisfy even the most discerning palates, making it a true melting pot of fresh food, flavours, and warm hospitality.   Home to succulent curry goat, spicy jerk chicken, buttery beef patties and its national dish, ackee and saltfish, Jamaican food is a feast for the mouth and eyes.   Culinary excellence in Jamaica is celebrated throughout the year with various food events taking place on island. Spring welcomes the annual Jamaica Blue Mountain Coffee Festival that offers an immersive experience for coffee enthusiasts, including farm tours, culinary trails, tastings, demonstrations, and cultural performances, showcasing the unique qualities and benefits of the renowned Jamaican Blue Mountain Coffee. In August, Mobay Jerk & Food Festival takes place and provides holidaymakers with a complete "day out" from food to performances, celebrating the incremental role of jerk cooking in Jamaican cuisine. The Jamaica Food & Drink Festival is set to take place 7-10 November this year, where the island’s capital, Kingston, will come alive with a celebration of the island’s cuisine with some of the best chefs in attendance. Similarly, the annual Food, Rum & Reggae Festival located by Treasure Beach, taking place 22-24 November, invites visitors to immerse themselves in the island's culinary, spirits and music offerings over a multi-day celebration. The programme includes boat excursions, food and cocktail experiences, live reggae concerts, and an array of local vendors and artisans showcasing the unique flavours and cultural richness of the South Coast.   For the sport obsessed   Jamaica's rich sporting heritage is celebrated across the island, offering visitors a unique opportunity to experience the country's athleticism first-hand. The picturesque Sabina Park cricket ground in Kingston, famous for hosting thrilling international matches allows visitors to immerse oneself in the nation's sporting passion. Travellers can also participate in a variety of activities, such as hiking the Blue Mountains or joining a local football match, to truly embrace the competitive spirit that runs through the heart of Jamaican culture.   Don’t miss the Jamaica Reggae Marathon that takes place every December. This one-of-a-kind running event seamlessly blends the country's rich sporting heritage with its vibrant musical culture against the stunning natural backdrop of Negril's world-famous beaches and sunsets.   For music lovers    A cultural pilgrimage for music aficionados like no other, exploring Jamaica offers enthusiasts the unique opportunity to immerse themselves in the roots and rhythms that inspired Bob Marley's timeless music. From the vibrant streets of Trench Town to the lush hills of Nine Mile, visitors can walk the path that shaped the reggae legend's extraordinary life.   On a winding musical pilgrimage in a traditional Jamaican country bus, fans can travel from Ocho Rios through Marley’s birthplace and final resting place, and up narrow lanes to the mountain village of Nine Mile with Chukka’s Reggae & Culture on Zion Bus Line. One of the highlights of the music calendar is the renowned week-long celebration that is Reggae Sumfest in Montego Bay, taking place between 16-22 July. Discover talented musicians and new music at this flagship festival dedicated to showcasing the island’s indigenous reggae music.   This summer, escape to the sun-drenched shores of Negril for the ultimate music-fuelled beach getaway at Dream Weekend, from 2-6 August 2024. Enjoy the island's pulsing rhythms among stunning natural beauty with an unbeatable line-up of DJs, excursions and unforgettable experiences.   For those who want to fully immerse themselves in the sea of colourful, show-stopping costumes, intoxicating music and sizzling street food, then Jamaica carnival is a must. Revellers can enjoy the ultimate carnival experience and dance the day and night away at the annual Carnival in Jamaica taking place across Ocho Rios, and Kingston in April 2025.   Regardless of the time of year that you travel, Jamaica has music at the heart of its culture.

  The allure of sun-drenched beaches, vibrant culture, and world-class music festivals in Jamaica becomes irresistible. Immerse yourself in the heart of Caribbean rhythms at Jamaica's most celebrated music festivals. Mud-laden camping and wellies are a thing of the past, let Jamaica's sun-soaked festivals reignite your spirit.   From the iconic Reggae Sumfest to the eclectic Mocha Fest and the high-energy Dreams Negril, Jamaica offers a musical paradise that celebrates life, culture, and community.   Here's why Jamaica should be your ultimate summer escape:   Reggae Sumfest: The Pinnacle of Reggae Music. 14-20 July 2024   Kick off your Jamaican adventure with Reggae Sumfest, the island's premier reggae music festival held annually in Montego Bay. Known as "the greatest reggae show on Earth," Reggae Sumfest showcases the best in reggae, dancehall, and international music. Imagine dancing under the stars to the soulful sounds of reggae legends and contemporary stars, all while surrounded by the warmth of Jamaican hospitality. The festival's electrifying atmosphere and stunning beachside setting make it a must-attend event for music lovers. This year’s headliners include: Beres Hammond, Babyface, Capletone, Luciano and Dexta Daps.   Dreams Negril: A Beachside Music Extravaganza. 2-6 August 2024   Cap off your festival journey with Dreams Negril, another iconic event held in Negril that promises an unforgettable experience. Dreams Negril is renowned for its stellar line-up of DJs and artists, performing across multiple stages set up along the pristine beaches. The festival offers a unique blend of musical genres, from reggae and dancehall to hip-hop and EDM, ensuring there's something for every music enthusiast. The seamless blend of breathtaking scenery, pulsating music, and a friendly, laid-back vibe makes Dreams Negril a standout on the festival calendar. The festival's vibrant energy, coupled with the stunning backdrop of Negril's famous Seven Mile Beach, creates an unparalleled festive atmosphere.   Best Weekend Ever: The Ultimate Music Festival Experience. 2-6 August 2024   Join in Jamaican Independence festivities at the Best Weekend Ever Music Festival, an event designed to deliver exactly what its name promises. Head to the lush, tropical surrounding of Ocho Rios. This festival combines the best elements of Jamaica's vibrant music scene, featuring a diverse lineup of top artists, interactive experiences, and unbeatable beachside fun. Whether you're a reggae aficionado, a dancehall devotee, a soca queen or just looking to enjoy some incredible live music, Best Weekend Ever offers something for everyone. Immerse yourself in the infectious rhythms, stunning views, and unforgettable moments that define this extraordinary festival.   Pack your bags, embrace the island vibe, and get ready for a summer filled with unforgettable memories and infectious rhythms. Jamaica is calling – are you ready to answer?  

On the heels of Jamaica's strong recovery from the COVID-19 pandemic fallout, the 2023 forecast shows that the destination is on track to achieve 11% growth. Gross foreign exchange earnings for the 2023 calendar year are also forecasted to reach $4.12 billion USD, an estimated 13.3% increase on the previous year‟s earnings.   The announcement was made at FITUR, the largest tourism trade show held annually in   Spain. With thousands of participants each year, the fair is the global meeting point for tourism professionals and the leading trade fair for inbound and outbound markets in Latin America.   “Jamaica‟s tourism is back, and our recovery continues to outpace our earlier projections. We are now in growth mode and to achieve this in double digits for this year is huge. It will mean more jobs and more earnings for workers and the island‟s economy. Tourism is Jamaica‟s lifeblood and driver of economic growth and the industry‟s growth means the country‟s growth," said Hon. Edmund Bartlett, Minister of Tourism.   The projected growth is based on Jamaica's primary markets registering growth over the previous period, with Canada strengthening its position to deliver 38.7% growth, the U.S. showing steady growth of 7%, and UK/Europe primarily demonstrating growth of 5.3% through the Eastern European markets.   “We could not achieve these successes without our partners. Our airline partners, tour operators, travel agents and so many more have contributed to the destination remaining top of mind and accelerating our recovery. The Jamaica Tourist Board‟s focus on an integrated sales and marketing strategy, which is embedded in the pervasive use of new technologies along with a focus on new and emerging markets, has allowed the destination to leapfrog its own projections for growth,” said Donovan White, Director of Tourism.   Last year, Jamaica welcomed 3.3 million visitors and registered a remarkable recovery of earnings compared to pre-COVID earnings of 2019, with total estimated revenue of $3.63 billion USD. As the destination recovery has outpaced earlier projections, there is a high possibility that full recovery could be realized a year earlier than predicted.

Minister of Tourism, Hon. Edmund Bartlett has lauded Nigerian International music star, Burna Boy for a stellar performance, which attracted thousands of locals and visitors to the island's capital, Kingston on December 18, 2022. The heightening exposure of Jamaica brought by American Music stars Cardi B and Offset was also welcomed as the celebrity couple vacationed on the island recently to celebrate Offset’s birthday. "I applaud African superstar Burna Boy for his fantastic performance at the National Stadium on the weekend, which was certainly a must-see event for many of our locals, and indeed visitors to the island, who flocked Kingston to attend this massive entertainment offering. Likewise, having Cardi B and Offset here was another big plus too”, said Minister Bartlett. "Entertainment remains an important value-added product which we will continue to utilize strategically within the tourism industry to enhance the sector's growth. In fact, it is one of the passion points of our visitors and one of the many reasons why persons travel to Jamaica yearly. We therefore look forward to many more private-sector-led events in the near future, which will continue to positively impact our tourism sector and the many small and medium entrepreneurs who benefit from them," he added. The GRAMMY-winning Burna Boy announced his Love, Damini Summer 2022 Tour shortly after his record-breaking, sold-out debut at Madison Square Garden. On December 18, at the National Stadium in Kingston, Jamaica, the Caribbean portion of the tour came to an end with performances by Popcaan, Toni-Ann Singh, and Lila Ike. "Jamaica continues to be the Caribbean's celebrity playground, with recent visits from other musicians like rappers Cardi B and Offset. There are several others, global celebrities, who have vacationed or are currently vacationing quietly, and they are very appreciative of the relaxed non-paparazzi like Jamaican culture, thereby allowing them to vacation in peace. Villas are the priority, but we do have many who have or are currently staying at known luxury hotels, Airbnbs and even some all-inclusives," said Delano Seiveright, Senior Advisor and Strategist in the Tourism Ministry. “On our part, we will continue to develop and promote our country around the world in order to encourage other major international celebrities to visit the island," Seiveright added. According to recent projections, Jamaica will see its strongest winter travel season ever this year, with anticipated record arrivals of 950,000 stopover visitors and 524,000 cruise passengers respectively. This is the highest volume of visitors the country has ever experienced — nearly 1.5 million for the entire season.

Minister of Tourism, Hon Edmund has announced that Jamaica has earned USD $5.7 billion since reopening its borders in June 2020. The data also shows that the island welcomed over 5 million visitors over the same period. The announcement follows the destination’s strong tourism recovery efforts that resulted in its best summer ever according to arrivals figures.   For the summer period, the island recorded over 224,000 stopover arrivals in June while 2019 June figures show 222,000 arrivals.   “These phenomenal earnings and arrivals figures are truly a testament to the hard work of my Ministry, its public bodies and our many stakeholders and partners. Through our thought leadership, Jamaica was able to reopen its borders at the height of the pandemic and remain open to allow visitors to travel to the island safely and seamlessly.   This strong recovery is happening even amidst the disruptions that the pandemic is causing in the airline industry with flight cancellations and supply chain disruptions,” said Minister of Tourism, Hon Edmund Bartlett.   The Minister made the announcement at the Caribbean Hotel and Tourism Association’s Travel Marketplace, in San Juan Puerto Rico, where he is participating in the private-public partnership panel to discuss intra- Caribbean air connectivity, multi-destination marketing, and public policies for labor and employment, among other industry business matters.   Since reopening in June 2020, the island has welcomed approximately 5,173,000 visitors including stopover arrivals and cruise passengers.   “Tourism is a key driver in the overall economic recovery for Jamaica and these numbers augur well for the economy, lives and livelihoods. To have already earned USD $5.7 billion is huge given the major disruption caused by the pandemic,” added Minister Bartlett.   The island was one of the first destinations to reopen amidst the global coronavirus pandemic through its robust health and safety protocols and World Travel and Tourism Council approved resilient corridors. These innovative approaches allowed for the safe reopening of borders and travel and tourism activities.   “These numbers validate the hard work of our team and prove that our ideas and innovations are successful. We will continue our efforts to recover stronger as we work to surpass our 2019 achievements,” said Donovan White, Director of Tourism, Jamaica Tourist Board.  

  Jamaica sells itself easily as a hassle-free escape on the shores of paradise. But there is so much more to Jamaica – a land of interior beauty, cultural curiosities, great food and historical intrigue – that travel advisors who delve just a bit further will discover how to send clients on a quest for their own authentic experience of the island. The destination has upgraded its training with refreshed content while also reinforcing benefits across its portal.  

GRADUATES ARE ELIGIBLE FOR ONE LOVE REWARDS. MORE INFORMATION BELOW.

   

Offerings to Help Increase Your Sales

  An engaging overview of Jamaica's regions with details on the bounteous offerings that define each one: uninhibited Negril, vibrant Montego Bay, mystical Ocho Rios, glamorous Port Antonio, cultural Kingston (plus an infamous sunken city), and rugged and refined South Coast   An opportunity to become a Weddings Specialist and learn why Jamaica ranks high for couples seeking to tie the knot   A portal offering up-to-date information on products, special promotions, new attractions and events; chances to connect with supplier/partners; downloadable brochures and videos   Access alerts regarding fam tours for graduates only Participation as a graduate in the One Love Rewards Program (see box below for details) And more!   Agents certified through The Travel Institute can earn credits toward maintaining their certification upon completion of this course.    

One Love Rewards Program

  Graduates are eligible to join One Love Rewards! Monthly award of $300 to the top-booking Jamaica agent of 10 or more bookings. For each of your valid bookings you enter you will receive points to purchase items from the One Love Rewards store!