Capturing the Essence of Magari

Magari is about exploring Italy more deeply and closely than you can on a conventional escorted tour. Our logo captures this vision: blending images of a seed-blown dandelion with colourful Mediterranean tiles and the four points of a compass. The result is a symbol that conveys the richness and variety of discoveries our guests enjoy when they travel with us.

The Meaning of Magari

Why did we choose the name Magari? Put it down to serendipity: in researching potential names for our tours, we alighted on this Italian word, which means anything from ‘I wish’ to ‘if only’ – both feelings that chime with our aim of making travellers’ experiential dreams come true, particularly as we are beginning with holidays to Italy. ‘Magari’ also stems from the ancient Greek ‘makari’ meaning a ‘happy, blessed event’ – something we hope you feel when touring with us.

Local & Passionate

Local hotels, local food

We stay in privately run and family-owned hotels rooted in their communities rather than shiny multinational hotel chains, each one hand-picked for their locally supportive and sustainable practices. And we steer away from fine-dining and silver service, choosing instead the simple, honest cooking of rustic trattorias and hotel restaurants which as you’d expect in holidays to Italy, take pride in preparing classic, unpretentious dishes in the way they have been served for centuries.

Passionate tour leaders

Bringing everything together are our Magari tour leaders, who are passionate about their destination. Each has developed a deep bond with their area over the years, and knows from experience what makes an escorted tour meaningful and rewarding. Their in-depth local knowledge, combined with their commitment to taking care of every little detail, means you can be sure your travel experience is as effortless, enriching and enjoyable as it possibly can be.