Travel tech provider Mystifly has officially rolled out the Smart Selling Platform (SSP), an enterprise platform as a service (PaaS). It is designed to simplify and revenue-optimise the sourcing, selling, and servicing of heterogeneous air content for any travel seller. Mystifly’s SSP helps to close many gaps in current airline distribution infrastructure. Costco Travel is the first customer to deploy SSP. “SSP is the industry’s first cloud-based solution purpose-built for selling and servicing air at scale with a particular focus on enabling sellers to optimise their business,” said Rajeev Kumar, founder, CEO, and MD of Mystifly. SSP not only aggregates disparate air content (e.g. NDC, direct connect, GDS), but also applies artificial intelligence (AI) and natural language processing (NLP) to enhance source data for improved accuracy. It enables post-booking automation, leading to reduced agent call time and lower operations cost. SSP’s Manager module enables travel sellers to revenue optimise their business by source and channel. SSP offers a holistic view of the end-to-end air selling experience, including Sourcing (access to hundreds of airlines including GDSs, NDC, LCCs, and a competitive consolidator marketplace). Also, Selling (channel, shopping, and revenue optimization for sellers); Servicing (post-booking servicing across sources); and Settlement (airline payment solution). All content is enhanced with AI, NLP, and machine learning (ML), and made available via a single, developer-friendly API or an optional SSP Agent user interface. “Our industry has outgrown traditional distribution and selling systems,” Kumar added. “Air content fragmentation is at an all-time high, forcing travel sellers to endure disconnected systems that add complexity, and unsustainable IT costs.” Costco Travel has deployed the Mystifly SSP to sell and service Hawaiian Airlines’ exclusive NDC content. As Mystifly is a HA Connect Approved Partner, Costco Travel can now offer Costco members Hawaiian Airlines flights and functionalities that are only available through NDC. These include exclusive Neighbor Island point-to-point flights, frequent flyer personalisation and dynamically priced ancillaries. In addition to partnerships with all major GDSs, Mystifly has 45+ airline direct connect integrations, including 25 NDCs. As well as Hawaiian Airlines, it offers American Airlines, United Airlines, TAP Portugal, Vueling, Emirates Airlines, Qatar, Qantas, and others. Mystifly recently partnered with Google Cloud to advance its AI-powered shopping intelligence. 

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Airfare marketplace Mystifly has successfully concluded a Pre-Series B funding round. With CSVP and earlier investments from RSI Fund I LLC, Jenfi, Crusade Partners, and others, it has brought the total funding raised in this round to $8 million. The funding will support Mystifly’s growth and expansion efforts. Mystifly was founded in 2009 and enables travel intermediaries to access airfares through its interface-driven technology. It also offers airlines a distribution, payment reconciliation and settlement platform. With the funding, Mystifly hopes to advance its data and tech capabilities including boosting its data and engineering team. The leadership team consists of co-founders Rajeev Kumar and Bharat Goyal. CEO of Mystifly, Rajeev Kumar said: “We are excited to welcome CSVP as an investor a as we expand Mystifly’s reach.” “We’ve rebuilt the digital plumbing lines for airlines and intermediaries, enabling them to adapt to today’s e-commerce world.” Mystifly was founded in Bangalore and is now headquartered in Singapore since 2015 with a growing workforce of 250+ people. The company’s global customers include Priceline, American Express, Kiwi, MakeMyTrip, Agoda, Arrivia, and many more.

  Singapore based travel tech leader Mystifly today unveiled an extension Multi-City Search feature to their existing Airline Shopping and Retailing Hub (ASRHub) platform. The new Multi-City Search is an advanced flight search feature that makes searching and booking consecutive one-way flights between multiple destinations quicker, easier and tapping into multiple local pricing in a single request.   Traditional Multi-City Search technology has been built on top of traditional distribution platforms and on 99% of the instances are unfit for today’s world. Comparing prices and different Multi Destination itineraries can be difficult enough to get the best possible fare and make the traveller spend a lot of time to discover best pricing. The high number of options and prices variations (both over time and through different sellers) make the task even harder. Hence, booking a multi-destination journey can be challenging, time-consuming and costly and often need human interference to get access to the cheapest pricing. Of course, the issue of complexity further extends when the traveller needs specific ancillary services for each of those routes as per budget and preference. Multi-city search is an essential feature for any travel retailer who wants to help their travellers plan a trip along multiple cities across different continents.   Mystifly has expanded its existing flight search capability with the advanced and Intelligent multi-city flights search feature to compare and book combinations of domestic & international and GDS & non-GDS flight options for multiple destination in a single search.   Powered by AI based on NLP and ML algorithms, it rapidly explore and compare tens & thousands of fare choices for each leg of route from around 700+ GDS, LCC and NDC airlines to display the most relevant and competitive fare options. The new Multi-City Search feature also allows to fine-tune the itineraries by applying filters like direct/non-direct flight, Day/night flights based on traveller’s destinations and personal preferences and also provides the required ancillary services for each leg of the travel to finally proceed with booking.   In today’s changing travel landscape, our objective is to build product features that are designed to scale and simplify our global customer’s retail strategy. We believe that this feature will benefit Mystifly’s B2B customers to increase booking volume by offering flexible travel options to address the needs of today’s traveller” said Rajeev Kumar G.

  Singapore based travel tech leader Mystifly today unveiled its newest product  – Mystifly Universe, a global flight data API aims at bringing data-driven certainty to unlock new revenue opportunities while reducing operational costs.   Rajeev Kumar, Founder & CEO shared “We live in an era where airline distribution is becoming even more complicated. With Full service airlines looking at alternatives to traditional distribution and with Low cost Carriers & ultra-low cost carriers emerging, airfare types and its distribution has become even more fragmented & complex. The cost of search and data processing has increased multi-fold for travel intermediaries.” He added that Mystifly’s Universe is emerging need among intermediaries.   Mystifly Universe is designed to offer a continuous stream of shopping results from Mystifly’s airfare marketplace and actively processing close to 300 itinerary options per shopping query. Mystifly’s global customer base gives it an edge for availability of real-time data sets covering both low cost and full service carriers spanning over 100 Point of Sales. The data includes a mix of published, web and private fare content.   Bharat Goyal Co-Founder & CTPO shared that Mystifly Universe becomes the most affordable and intensive data source for flight information across the globe. Universe allows our customers to solve multiple use cases including reducing their infrastructure cost by accessing Mystifly’s processed flight itinerary data along-with pricing, fare & ticket attributes as well as airline ancillary data.   Goyal elaborated that it is the most collaborative, comprehensive and simplified solution as customers have the option to receive data in XML & JSON formats in real-time data stream and they can customize the airline data based on parameters that are important to them because each enterprise is unique and has different set of requirements. Data filters include specific airlines, markets, date ranges, duration of travel, itinerary types and fare types. Universe caters to all these and much more for unlocking new revenue streams for its enterprise customers.   “Airlines, Global and local OTA’s, Tour operators and other travel intermediaries who want to improve their sales, simplify distribution and optimise revenue will see interest in Mystifly’s crowd sourced data that Universe as a platform offers”, added Mystifly CEO Rajeev.

  Mystifly is launching MystiPay, a new payment and settlement solution for the travel industry, in partnership with Diners Club International. The new partnership sees Diners Club International as the payment facilitator for purchases made through MystiPay. MystiPay coupled with Mystifly’s ASRHub drives cost efficiency and unlocks new revenue opportunities for travel sellers.   MystiPay raises the bar in airline payment and settlement by building a profitable relationship between airlines and travel intermediaries in a more favourable way. It is geared towards ushering a revolution in the travel payments industry by maximizing the value of payment incentives while removing the existing inefficiencies and challenges like payment risk and settlement time.   “We have always taken a holistic approach in solving the airline industry challenges. The partnership with Diners Club International complements our goal to reduce airline payment costs and settlement time for bookings done through Mystifly’s airline retailing platform” said Rajeev Kumar, Founder & CEO, Mystifly.   Diners Club International, part of the Discover Global Network, is a global payments network that is accepted at nearly 40 million merchant locations and nearly 1.3 million ATMs in more than 200 countries and territories. The Discover Global Network includes Discover Network, Diners Club International, PULSE and more than 20 alliance partner networks across the globe.   “We are excited about the Mystifly partnership and the opportunity to offer the airline industry a new lower cost payment option. The partnership is testament to the important role Diners Club International has in the airline and travel space, offering benefits to travel intermediaries and airlines alike,” said Matt Sloan, Vice President of International Markets at Diners Club International. “We look forward to working with Mystifly on this new global initiative.”

Global airfare marketplace Mystifly has launched a next-gen airline retail platform. Called Airline Shopping and Retailing Hub ASR1.0, the API platform serves as a one-stop-shop for all airline retailing for travel partners, it says, by combining all low cost and full service airline products into a single platform. ASR1.0 also enables NDC and OneOrder capability airlines to offer their content. The tool will help drive airline brand loyalty as travel resellers can now help customers personalise their travel shopping by adding other ancillary services. "With this enhancement, we want to address industry's current distribution limitations and ensure a transparent shopping experience," said Rajeev Kumar, Mystifly CEO. "We believe that the efforts taken to enhance our airfare offerings will benefit our travel partners to create better experiences for their travellers and drive brand loyalty." It features more than 20 major global airlines with more carriers expected to join.