Norse Atlantic Airways, the affordable long-haul airline, is excited to announce a new partnership with Air Promotion Group (APG) to expand the distribution of its ticket sales. Through this collaboration, Norse Atlantic's flights are now available across the Global Distribution Systems (Amadeus, Sabre, Travelport) via the APG Interline E-Ticketing (IET) system and on APG's B2B platform, APG Connect, providing greater convenience for travel professionals to book and manage flights.  

This strategic integration marks a significant milestone in Norse Atlantic’s expansion of its global presence. (N0/Z0)The partnership extends Norse Atlantic’s reach by optimizing the airline’s sales channels through even more preferred ticket channels, offering the airline’s affordable fares, comfort and quality service across a wide network of trade travel partners worldwide.

  Through this agreement, Norse Atlantic now sells its flights under a pseudo codeshare agreement that is distributed across all major GDS platforms worldwide, including Amadeus, Sabre, and Travelport. By utilizing APG IET platform, Norse's flights are displayed under the A1 code in the GDS, making them fully bookable and sellable on APG’s global stock (GP-275) by IATA and non-IATA agents. This approach maximizes distribution capabilities, reaching travel agents and corporate clients across the globe. Additionally, these flights are also available through APG's B2B platform, APG Connect, allowing travel agencies easy access to book tickets on Norse’s network through a convenient and centralized platform.   The virtual integration also supports Norse Atlantic’s broader strategy to maximize the use of its fuel-efficient Boeing 787 Dreamliner fleet. It aims to ensure high seat occupancy and maintain efficiency, benefiting both peak and off-peak travel periods.   "Our APG partnership is a key step in our strategy, expanding how we connect with our passengers through the GDS system. We are excited to know many future trade partners will embrace this solution, making it possible to offer comfortable travel experiences at more affordable fares on our flights across our Economy, as well as our Premium class, which offers a superior experience for corporate travelers who value comfort and appreciate more budget friendly fares", said Bård Nordhagen, Chief Commercial Officer at Norse Atlantic Airways.   Ophélie Cherdrong, Executive Product Director of APG IET, expressed her enthusiasm about this partnership, stating, “We are very excited to welcome Norse Atlantic Airways to the APG network. The integration of their flights into our IET platform will significantly enhance their global distribution, empowering IATA and non-IATA travel agents and customers worldwide to book Norse flights with ease. This partnership will undoubtedly support Norse in reaching new heights and developing its sales across the world. We are proud to be part of their growth strategy and help them achieve greater success.”   Passengers can expect a relaxed journey on Norse Atlantic’s modern Boeing 787 Dreamliners, which are equipped with state-of-the-art entertainment systems at every seat. For those seeking additional comfort, Norse Atlantic’s Premium cabin offers industry-leading amenities, including 43” seat pitch and 12” recline for a spacious, comfortable experience.   Norse Atlantic offers three fare options to cater to different travel needs: Light, Classic and Flextra. Light fares provide great value, Classic adds flexible options and extra services, while Flextra includes maximum baggage allowance, two meals, and increased ticket flexibility.

Norse Atlantic Airways is launching a new direct Asia route from Stockholm Arlanda Airport. The new route connects Sweden and Thailand with long-haul flights to Bangkok, starting on October 29, 2025 ahead of the 2025 winter season. Norse Atlantic Airways will operate the Bangkok flights twice a week, on Wednesdays and Sundays on its Boeing 787 Dreamliners, accommodating 338 passengers in both Premium and Economy Class. Norse Atlantic has one-way fares starting from 2,550 SEK including all taxes. Tickets are now available on www.flynorse.com. “There is great confidence in the Swedish air travel market and Norse’s investment in a direct route to Bangkok Suvarnabhumi is a clear sign of this,” says Jonas Abrahamsson, president and CEO of airport operator Swedavia. All Economy light bookings on Norse Atlantic now include a 10kg carry-on bag in addition to the personal items.

  Norse Atlantic Airways is set to establish a significant presence at Stockholm Arlanda Airport (ARN), launching a direct route to Bangkok (BKK) ahead of the winter 2025 season, further strengthening its global network.   The new route will connect Sweden and Thailand with affordable and comfortable long-haul flights, marking a key milestone in advancing connectivity between the two nations for passenger travel. In addition, the route will also serve as a critical link in the supply chain, with cargo including technology exports and other goods benefitting from faster delivery times.   Starting on October 29, 2025, Norse Atlantic Airways will operate this route twice weekly, on Wednesdays and Sundays, flying state-of-the-art Boeing 787 Dreamliners, with seating for 338 passengers, offering both Premium and Economy Class options.   With one-way fares starting from 2,550 SEK including all taxes, passengers can enjoy exceptional comfort, outstanding onboard service, and seamless travel to one of the world’s most popular long-haul destinations. Tickets are now available on www.flynorse.com.   - There is great confidence in the Swedish air travel market and Norse’s investment in a direct route from Stockholm Arlanda Airport to Bangkok Suvarnabhumi Int'l is a clear sign of this. Norse will play an important role in connecting Sweden to Thailand. Swedavia’s main goal is to increase the connectivity, and this addition to the airports overall offer further facilitates for people to meet, whether it is for business, leisure or to visit family and friends, says Jonas Abrahamsson, president and CEO of Swedavia.   - With our entry in Sweden and the launch of our Stockholm-Bangkok route, Norse Atlantic Airways is redefining long-haul travel, challenging a market long dominated by legacy carriers. This new route ensures travelers have a premium yet budget-friendly choice on one of the most in-demand long-haul routes. Our modern Boeing 787 Dreamliners, combined with exceptional service from our crew, deliver affordable and comfortable flights to cost-conscious travelers, making global connections more accessible, seamless, and enjoyable for everyone, says Bjørn Tore Larsen, CEO and Founder of Norse Atlantic Airways.   Passengers will fly on modern Boeing 787 Dreamliners, designed to offer a relaxed and comfortable travel experience, with each seat including personal, state-of-the-art entertainment systems. Our Norse Premium cabin seats feature an industry-leading 43” seat pitch and 12” recline, providing generous space to stretch your legs and fully relax, ensuring you arrive refreshed and ready to explore your destination.   Additionally, all Economy light bookings now include a 10kg carry-on bag in addition to the personal under-seat item, providing even more value for our passengers. This applies to bookings made directly on flynorse.com. For bookings made via third party different rules may apply.

Norse Atlantic Airways recorded its highest ever load factor last month, reaching 90%. It represents a 15% year-on-year increase. During October, Norse Atlantic carried more than 118,000 passengers, on 410 flights, including 50 charters. In terms of punctuality, Norse Atlantic completed 99% of scheduled flights during the month, with three-quarters arriving on time. “It is a pleasure to report our highest ever load factor in what is just under two and a half years since our first flight,” said Bjorn Tore Larsen, CEO and founder. In October we celebrated an important milestone as we connected the UK to South Africa, operating our first direct nonstop flight between London and Cape Town. We are looking forward to a busy winter ahead and welcoming an increasing number of passengers across our network,” 

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Norse Atlantic Airways has completed its first charter fly-cruise flight with P&O Cruise. The airline took 300 cruise guests to Barbados to join P&O ship Britannia for a 14-night Caribbean cruise. Between November 2024 and March ’25 Norse Atlantic will operate a weekly Friday flight from Manchester to Barbados. It will operate Saturday flights from London Gatwick and Manchester to Antigua/Barbados over alternating weeks "We are excited to start this journey with P&O Cruises, connecting UK travelers to the Caribbean," said Bjørn Tore Larsen, CEO of Norse Atlantic Airways. Carnival UK & P&O Cruises president Paul Ludlow said, “We are proud to see this first flight with Norse take off, marking the start of our winter Caribbean season.” Norse Atlantic Airways’ flies an all- Boeing 787 Dreamliner fleet. 

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  Popular winter-getaway destinations with increased flight availability are now open for booking on www.flynorse.com through March 2026, giving travelers the perfect chance to plan ahead and lock in low fares for unforgettable experiences next winter.     Norse Atlantic Airways, the pioneering, affordable long-haul airline, is thrilled to announce the extension of its 2025-2026 winter schedule, offering travelers more options to escape to exciting destinations during the colder months.   The updated schedule from London Gatwick includes expanded services to New York, Orlando, and Cape Town. Whether you’re drawn to the energy of New York, the attractions of Orlando, or the warmth of Cape Town, Norse Atlantic Airways has your winter travel covered.   Book Now Your Sunny Adventures for Winter 2025-2026:   

• London to New York – Up to 6 weekly flights, with fares starting from £342 return, including all taxes and fees.
• London to Orlando – Up to 4 weekly flights, with fares starting from £463 return, including all taxes and fees.
• London to Cape Town – 3 weekly flights, with fares starting from £689 return, including all taxes and fees.

All flights are available for booking on www.flynorse.com.   Plan Your Winter Getaway for Less    With the extended 2025-2026 schedule, Norse Atlantic Airways continues to solidify its reputation as a preferred carrier for travelers seeking affordable winter escapes.   “Our goal is to make travel both enjoyable and accessible. We are excited to offer these popular destinations through March 2026. By planning ahead, our passengers can take advantage of our low fares and start looking forward to a memorable winter”, said Bjørn Tore Larsen, CEO and founder of Norse Atlantic Airways.   The Norse Atlantic Experience: Comfort and Affordability    Passengers can expect a relaxed and comfortable journey on Norse Atlantic’s modern Boeing 787 Dreamliners, which are equipped with state-of-the-art entertainment systems at every seat. For those seeking additional comfort, Norse’s Premium cabin offers industry-leading amenities, including 43” seat pitch and 12” recline for a spacious, comfortable experience.   Norse Atlantic offers a range of fare options to suit different travel needs:  

• Light – Great value fares with essential options
• Classic – Flexible options with added services
• Flextra – Maximum baggage allowance, two meal services, and ticket flexibility

  Economy Light bookings now include a 10kg carry-on bag and a personal item for added value, and bookings made directly on flynorse.com provide the best flexibility and service. For third-party bookings, different rules may apply.

Norse Atlantic Airways celebrated a key milestone this week with the launch of direct Cape Town flights from London Gatwick. The inaugural flight was fully booked, showing strong demand for a highly anticipated route. Norse Atlantic has fares starting from £219 return, including taxes. The flight's arrival was marked by a customary water salute and live Marimba band, along with support from dignitaries and VIPs from the UK, South Africa, and Norway. The route is operated on Boeing 787 Dreamliner aircraft. We’re thrilled with the amazing response to our new Cape Town flights,” said Bjørn Tore Larsen, CEO of Norse Atlantic Airways. Travellers can choose between two cabin options: Economy and Norse Premium. 

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Norse Atlantic Airways has expanded Swiipr’s digital passenger compensation payments system to the US. The payments system is now available for impacted passengers at New York JFK, Miami International and Los Angeles International airports. It will also expand to Las Vegas when Norse launches Vegas flights from London Gatwick. Norse Atlantic is the third carrier to integrate with the travel paytech company in the US. Swiipr earlier this year secured £6m in Series A funding to help fuel its next phase of growth. There are now 28 airports across the US where airlines that have integrated with Swiipr. The system delivers real-time compensation and refreshment vouchers to impacted passengers facing flight disruptions. Norse first partnered with Swiipr in May this year for its European operations. Under the partnership, passengers whose flights are delayed or disrupted while travelling on Norse are provided with digital funds via a payment wallet. Tanguy Le Meur, Customer Care Manager at Norse Atlantic Airways, said: “We have been really impressed with the ease of use of Swiipr’s solution in our European operations and it was a natural progression to expand this into the US.” “European passengers have long had strong consumer rights in terms of delays and flight compensation, but until recently US passengers were in a much weaker position when faced with disruption.” Launched in 2020, Swiipr is used by 26 airlines. 

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Norse Atlantic posted new records in August with its highest load factor and passenger traffic. It also carried the highest volume of cargo to date.  Last month saw an average load factor of 87%, representing an increase of one percentage point year on year. During August, Norse Atlantic carried 191,291 passengers across 661 flights, up by more than a quarter compared to a year ago. It included 11 charter flights. Norse Atlantic completed 100% of scheduled flights, while 78% of all flights arrived within 15 minutes of arrival time. “August has been a truly record-breaking month for Norse Atlantic. These achievements are a powerful testament to our value for money proposition and our entire team,” said Bjorn Tore Larsen, CEO and Founder Norse Atlantic. “By the end of August the airline had already sold more segments in 2024 than across the entire year of 2023.”   

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Norse Atlantic Airways has successfully completed a landmark charter flight down under. The millstone Oslo to Darwin flight is the first ever nonstop from Norway to Australia. It was chartered by Albastar S.A. and brokered by Aircontact, Scandinavia’s largest air broker firm. The flight covered 14,730 kilometres with a flight time of 16.5 hours, showcasing the long-range performance of the Boeing 787-900. “The Boeing 787-900 Dreamliner is the perfect aircraft for ultra long distance flying and we are proud to demonstrate its capabilities on this historic route,” said Mette Birkedahl, Director Charter and ACMI Norse Atlantic Airways. The Boeing 787-900 has a range of up to 15,400 kilometres. It also emits about 25% lower CO2 emissions compared to previous-generation aircraft. Last year Norse made headlines for being the first airline to land a Boeing 787 Dreamliner on a ‘blue ice runway’ at Troll Airfield Antarctica, on behalf of the Norwegian Polar Institute.   

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Norse Atlantic Airways has appointed Andrew Fish as Head of UK Sales. He assumes the position from 1 July. He will focus on cementing travel trade agreements and building new relationships with travel agent partners. Fish has gained 25 years industry experience in senior roles at Enterprise-rent-a-car, BMI, Gulf Air, as well as in hotel operations and travel tech. Most recently he worked for Kazakhstan carrier, Air Astana. “I am very pleased to welcome Andrew to the Norse team. We remain committed to working closely with travel agents and this new role in the commercial team will strengthen our presence in the UK market,” said Bård Nordhagen, CCO, Norse Atlantic Airways. Fish said: "I am looking forward to forging strong relationships between Norse Atlantic and the UK travel trade.” Norse Atlantic operates an all-Dreamliner fleet with two cabin choices: Economy and Norse Premium. 

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Norse Atlantic Airways has inked a holiday flights agreement with Italian airline Neos, which is part of operator Alpitour World. The agreement begins on 18 December 2024 until 1 April 2025 which sees one Norse Atlantic Boeing 787 Dreamliner based in Milan Malpensa. Norse Atlantic will operate the following long haul holiday flights on behalf on Neos: Weekly flights from Milan Malpensa to Zanzibar and Mombasa Weekly flights from Milan Malpensa to Mombasa Weekly flights from Milan Malpensa to La Romana and Montego Bay Weekly flights from Milan Malpensa and Rome Fiumicino to Madagascar Weekly flights from Milan Malpensa to Dubai "We have forged a strong partnership with Neos building on our previous charter operations with the company,” said Bjorn Tore Larsen, CEO and Founder Norse Atlantic Airways. Neos customers have a choice of Norse Atlantic Economy and Premium cabins, with the latter offering increased legroom and enhanced service. 

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