ONYX Hospitality Group, a leading Hospitality management company of luxury hotels, resorts, serviced apartments, and residences in Southeast Asia, showcased its marketing prowess by securing a ‘Bronze’ award for Amari Bangkok in the ‘Anniversary Marketing’ category at the prestigious Marketing Excellence Awards 2024. This recognition reaffirms ONYX's leading position in the region's ever-evolving market, underscoring its commitment to delivering exceptional experiences to every guest.   The Marketing Excellence Awards celebrate outstanding marketing plans across various industries, highlighting creativity, strategic thinking, and innovation. ONYX Hospitality Group's success stems from a marketing plan developed and executed by its internal marketing team in collaboration with Amari Bangkok, one of ONYX Hospitality Group's leading Hotel brands, to mark the Amari Bangkok’s 30th anniversary. This campaign resulted in a 23% increase in walk-in customers, a 63% boost in social media reach for the hotel and its restaurants, and a 5% growth in direct booking revenue during the campaign period.   This award marks a significant achievement for ONYX Hospitality Group and Amari Bangkok, showcasing their dedication to crafting high-quality marketing strategies adaptable to diverse contexts. It aligns with ONYX Hospitality Group’s strength in offering a ‘Tailored Approach to Hospitality,’ which differentiates the business and supports sustainable growth. The accolade also reflects ONYX Hospitality Group’s unwavering commitment to advancing its vision of becoming "The Best Medium-sized Hospitality Management Company in Southeast Asia."

  Amari SPICE Penang is proud to announce that it has been honoured with five distinguished awards at the esteemed Haute Grandeur Global Awards, solidifying its position as a leader in the hospitality industry.   Part of ONYX Hospitality Group’s renowned Amari collection, Amari SPICE Penang has firmly established itself as a premier destination for both business and leisure travellers in Penang – the vibrant state located on the northwest coast of Peninsular Malaysia known for its cultural heritage, stunning landscapes, and world-renowned cuisine.   The prestigious accolades received are:

• Best New Hotel in Asia
• Best Convention Hotel in Asia
• Best M.I.C.E. Hotel in Asia
• Best Business Hotel in Malaysia
• Best General Manager in Malaysia – Noorazzudin Omar

  These awards celebrate and recognise Amari SPICE Penang's unwavering dedication to excellence and mark a significant milestone in its journey.   Located in the heart of Penang’s Central Business District and just minutes from Penang International Airport, Amari SPICE Penang is a vibrant business-leisure hotel offering world-class hospitality facilities. The hotel is directly connected to the SPICE Convention Centre and SPICE Arena, providing guests with access to the world’s first hybrid solar-powered M.I.C.E. venue complex.   Amari SPICE Penang's prime location offers unparalleled convenience for business travellers, a distinction recognised by the Haute Grandeur Global Awards. Within the hotel, a variety of business meeting solutions are available to accommodate any need. Whether hosting a small or medium-sized conference, or simply requiring a meeting space while on business, Amari SPICE Penang stands as Penang's leading business convention hotel with versatile rooms to suit any occasion.   The hotel’s outstanding overall facilities have also been recognised with the prestigious title of "Best New Hotel in Asia," underscoring its excellence across the board.   With 453 well-appointed guest rooms and suites, a 25-metre saltwater swimming pool, four distinctive restaurants and bars, and a fully integrated spa and fitness centre, the hotel caters to the needs of modern travellers seeking both comfort and convenience.   The hotel’s dining options present a culinary adventure to suit all tastebuds. Amaya Food Gallery, Amari’s signature all-day dining venue, offers a vibrant mix of East-meets-West culinary creations with a distinctive Amari twist. Guests can enjoy al fresco dining on the buzzing Amaya Terrace, or unwind with a selection of fine drinks and curated wines at The Cellar. The soon-to-open D' Observatory Sky Bar promises to be Penang’s newest rooftop hotspot, offering unrivalled views of the city and surrounding natural beauty – a reflection of the hotel's unwavering commitment to excellence and its ambition to continue setting the standard as the premier destination in the region.   Amari SPICE Penang’s strategic location, coupled with its exceptional amenities, makes it the ideal hub for any visit to Penang - whether for business, leisure, or a blend of both.   Amari SPICE Penang opened its doors in September 2022. In 2023, Amari SPICE Penang was awarded its 5-Star category, within a year of its debut. Now approaching its two-year anniversary, the hotel has already picked up several notable awards since operations began. Alongside the most recent Haute Grandeur Awards 2024, the property has also been successful in the following:   Battle of Chefs Penang 2024: The 19^th edition of the event celebrated the talented culinary and F&B teams at Amari SPICE Penang, earning awards for offerings including mocktail and cocktail offerings as well as fine dining table settings.   Tourism Industry Award 2024: The esteemed award night is the highest accolade for individuals and organisations within the Malaysian Tourism and Hospitality Industry. Amari SPICE Penang was honoured as The Best Business Event Hotel at this inaugural event, reinforcing its reputation as the premier destination for business, leisure, meetings, and events not just in Penang but across the nation.

  ONYX Hospitality Group has unveiled Shama Hub, an extension of its leading serviced apartment brand, Shama. This new revolutionary concept transforms the fundamental nature of accommodation. More than just a place to stay, Shama Hub offers a lifestyle that celebrates creativity, flexibility, and community engagement.   "At Shama Hub, we believe in providing more than just a roof over your head; we offer an experience that defines you," says Yuthachai Charanachitta, CEO of ONYX Hospitality Group. "Our serviced apartments are meticulously designed to be practical for real living, ranging from studios to larger living spaces, ensuring comfort and functionality for our guests."   Strategically located in vibrant neighbourhoods, Shama Hub properties are easily accessible to attractive areas, allowing guests to seamlessly connect with the pulse of the city. Each location embodies the essence of local culture and endless exploration.   ONYX Hospitality Group is delighted to announce the addition of two new properties to the Shama Hub portfolio: Shama Hub Qiantang, China and Shama Hub Metro South, Hong Kong.   Strategically located in the recently developed area of Hong Kong Southern district, Shama Hub Metro South, Hong Kong, is an ideal hub for individuals or families seeking long-term accommodation close to the city while being surrounded by nature. Vibrant public areas blend seamlessly with the co-living concept, offering a contemporary hotel-home hybrid lifestyle. The property features 26 floors and 139 rooms, with seven room types ranging from studios to two-bedroom units, all designed for a seamless and convenient stay with essential amenities at hand.   Located in Metro South Tower 2, just a 2-minute walk from Wong Chuk Hang MTR station, guests can reach Admiralty in about 10 minutes via the South Island Line. This prime location provides easy access to attractions like Ocean Park and Hong Kong Island, allowing guests to enjoy the vibrant energy of the Aberdeen district and discover new and creative experiences within minutes.   Shama Hub Qiantang Hangzhou, China, stands a new addition in the heart of Hangzhou, a city famed for its ancient history and once praised by Marco Polo for its opulence and grandeur. Located in the Dajiangdong area, just a short walk from Dongsha Lake Park and the Grand Convention and Exhibition Centre, and within close proximity to shops, malls, and restaurants, Shama Hub Qiantang is ideal for work and leisure.   Adventurous guests will find major transport hubs easily accessible, allowing exploration of Hangzhou's enchanting sights, with the majestic Tianmu Mountain range as a backdrop. Situated by the stunning Qiantang River, the property is only a 40-minute drive from the city's international airport.   Embodying Shama Hub's philosophy, Shama Hub Qiantang features a variety of room types that cater to short- and long-term residents. Guests can choose from spacious studio kings, one-bedroom suites, or studio flex twin rooms. Spacious desks and regular housekeeping services ensure a productive environment, allowing guests to achieve the perfect balance between work and relaxation.   Each Shama Hub property offers an array of amenities designed to enrich the living experience. These include self-service laundry facilities, a fitness centre, communal hub spaces, and self-service business cabins. These facilities also foster a sense of community within the Shama Hub environment, enhancing both convenience and social interaction for residents.   In addition to prime locations and top-notch facilities, these Shama Hubs offer the exclusive "Shama Social Club" lifestyle programme. This innovative initiative enriches the guest experience by fostering a sense of community and connecting residents to the unique essence of each locale. Through tailored interior design, curated activities, and thoughtful gestures, Shama Social Club ensures that guests feel welcomed and at home from the moment they arrive.   "We are thrilled to introduce the Shama Social Club to our guests in Hong Kong, China, and beyond," adds Mr. Charanachitta. "It is not just a club; it's a community that fosters connection, exploration, and a sense of belonging."   Shama Hub's expansion into Hong Kong and China marks a significant milestone in the brand's journey. With a portfolio of over 2,500 units across 20 properties, including leading positions in international service apartment operations, Shama continues to set the benchmark for serviced hospitality excellence in Asia.   Shama has established a notable presence across Thailand, Hong Kong, China, and Malaysia, with ongoing expansions. This expansion exemplifies Shama's commitment to setting new benchmarks in contemporary living and community engagement.   Guided by the mantra of 'A Tailored Approach to Hospitality,' ONYX Hospitality Group distinguishes itself by aspiring to become 'the best medium-sized hospitality management company in Southeast Asia.' This unwavering vision permeates every aspect of ONYX's operations, guaranteeing guests unparalleled service and experiences that exceed all expectations.

  ONYX Hospitality Group, Thailand’s leading hotel management company, announces the exciting re-launch and refresh of its OZO brand on 18^th June, inviting travellers to “Unpack.Good.Vibes”. OZO offers a fun, vibrant, and energetic hotel and resort experience, currently available in Thailand and Malaysia.   OZO caters to a diverse clientele – couples, families, friends, and even business travellers. The upper midscale brand with a playful twist offers a haven for those seeking relaxed exploration and good vibes. Entering an OZO hotel is like stepping into an upbeat sanctuary – a refreshing oasis after a busy day of exploring or connecting. Functional design, practical layouts, and sleep-inducing comfort create a space to reconnect, play, and recharge.   With locations in Thailand and Malaysia, OZO is expanding its footprint with the upcoming launch of OZO Medini Johor in Malaysia. OZO properties are strategically situated for optimal exploration and cultural immersion. In Thailand, OZO Chaweng Samui offers both the energy of the town and the tranquility of Chaweng’s soft white sands, while OZO Phuket is just a 5-minute walk from vibrant Kata Beach and the popular night market. OZO North Pattaya is centrally located with a lively atmosphere and modern comforts, whilst in Malaysia, OZO Georgetown Penang is nestled in the heart of Penang’s UNESCO World Heritage City, an ideal base for adventures, and OZO Medini Johor, opening in September 2024, is situated in the cultural capital of Malaysia’s southernmost city.   Unpacking Good Vibes for Everyone:   OZO understands that “good vibes” are personal. They might involve poolside relaxation with a book, a lively beach party, or anything in between. OZO caters to individual preferences, ensuring everyone can unpack their own brand of happiness.   Sleep, Connect, Explore:   With simplicity in every detail, OZO offers comprehensive amenities enabling guests to relax, connect and explore from the comfort of their own personalised space.  

• Sleep: OZO prioritises restful nights with comfy beds, supportive pillows, and blackout curtains.
• Connect: Social spaces like EAT, THIRST, SPLASH, and CHILL foster connection, while seamless in-room sockets keep guests plugged in.
• Explore: Bicycle and scooter rentals empower guests to be active whilst delving deeper into their chosen destination.

  Celebrating the Re-Launch with Local Collaborations:   To celebrate the re-launch, OZO champions local talent through a number of exciting collaborations:  

• Stylish Staff Uniforms: OZO is redefining hotel attire with new uniforms designed in collaboration with the prestigious Thai fashion label, Greyhound. These unisex uniforms, debuting at the Thailand properties, break away from traditional norms, emphasising inclusivity and diversity across gender, age, and body shape. This innovative approach underscores ONYX’s commitment to modernity and distinction in the hospitality industry.
• Sweet Treats with Local Flair: OZO Hotels X Guss Damn Good: OZO has partnered with Guss Damn Good, a popular local ice-cream brand, to create two unique flavours exclusively available at OZO hotels in Thailand and select Guss Damn Good outlets in Bangkok. There will be seven ice-cream flavours available for sale at OZO properties, including the two bespoke OZO flavours: Good Vibes (Salted Watermelon Sorbet) and Cheat Day (Banoffee Crunch).  

  Yuthachai Charanachitta, CEO of ONYX Hospitality Group, elaborates:   “As tourism recovers locally and internationally post-COVID, it’s an opportune time to reintroduce the OZO brand. Our aim is to reignite the essence of OZO’s lifestyle branding, characterised by its inherent fun and vibrancy. We aspire to offer more than just accommodation; we want to create joyful and memorable experiences. OZO is like a lively playground, ready to embrace and conquer every exciting challenge our guests bring.   The designs of our OZO resorts blend simplicity with dynamic liveliness, embodying our core concepts: Sleep, Connect, Explore. Whether it’s enjoying the comfort of our beds, staying digitally connected, or embarking on adventures, OZO promises a memorable and refreshing experience. We invite guests across Thailand and Malaysia to ‘Unpack. Good. Vibes.’ and immerse themselves in our revitalised offerings.   As part of this endeavour, fostering partnerships with local businesses holds personal significance for me. It’s a reflection of ONYX’s unwavering commitment to sustainable tourism. By championing local talent and suppliers, we not only enrich our offerings but also contribute to the economic and cultural vibrancy of our destinations.”   OZO Properties in the portfolio:   Thailand: OZO North Pattaya, OZO Chaweng Samui, OZO Phuket Malaysia: OZO Georgetown Penang, OZO Medini Johor (Upcoming – September 2024)

Southeast Asia based ONYX Hospitality Group has completed a dedicated UK Sales Mission, engaging with key UK tour operators. The mission included meetings with companies such as Kuoni, Best at Travel, Southall Travel, TUI, Destination2 and BA Holidays. The aim was to educate UK tour operators on ONYX's varied hotels and resorts across the several brands. It also presented its upcoming goals and new openings. ONYX Hospitality Group operates hotels, resorts, serviced apartments, and residences under the Amari, OZO, Shama, and Oriental Residence brands. The UK is a key market for ONYX and arrivals to all ONYX resorts from the UK are up by almost 57% for January and February verses 2023. The group aims to surpass 50 properties by 2025, and has a target of reaching 70 by 2028. Upcoming openings include Shama Rayong in Thailand, Shama Suasana Johor Bahru (Malaysia), OZO Medini (Malaysia), Shama Hub Metro South Hong Kong, and Shama Hub Qiantang Hangzhou. Amari Vientiane in Laos is also in the pipeline. ONYX Hospitality Group is well-known in the UK market for its Thailand resorts Amari Phuket, Amari Koh Samui, Amari Vogue Krabi, Amari Pattaya, OZO Chaweng Samui, OZO Phuket and OZO North Pattaya.   

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  Indulge in precious family moments this Easter with Amari's enticing getaway deals to Thailand, renowned as an idyllic haven for families seeking unforgettable experiences.   Thailand's allure for families lies in its diverse array of attractions catering to all ages and interests. From pristine beaches and tropical landscapes to vibrant cultural experiences and thrilling adventures, Thailand offers a rich tapestry of opportunities for families to bond and create cherished memories together. With its warm hospitality, delectable cuisine, and a plethora of family-friendly activities, the Amari resorts beckon as the ideal base from which to enjoy an Easter getaway to delight every member of the family. From Amari Phuket, to Amari Pattaya and Amari Koh Samui, families are invited to embark on a curated journey that promises unforgettable experiences. Starting from just £146 per night for a family of four at Amari Phuket, Amari has curated packages to ensure family travel is a breeze, with extras including daily ice-cream for children and spa treatments for adults, giving guests of all ages a holiday to remember.   Families searching for the perfect destination for an unforgettable retreat for the Easter holidays should look no further than Thailand, where traditional Thai culture emphasises family values, making it an ideal spot for a family getaway. Thailand seamlessly integrates family values into its tourism sector, creating a warm and welcoming atmosphere for travellers of all ages. Whether it's the attentive hotel staff or the friendly restaurant workers, children are treated with the same care and affection as members of their own family, ensuring a memorable experience for every member of your party. Thailand features an array of incredible destinations perfect for families. From ethical elephant centres in Phuket to the peaceful beaches of Krabi, there's something for everyone.   Traveling within Thailand is convenient and accessible, with Bangkok serving as a central hub for exploration. Quick and convenient internal flights make it easy to reach destinations like Koh Samui, Pattaya, and Phuket, while train travel offers a unique and adventurous way to experience the beauty of Thailand's landscapes.  Not to be forgotten is the culinary adventures awaiting young palates in Thailand, with no shortage of exciting flavours to discover.   Amari Pattaya - Located at the tranquil northern tip of Pattaya Bay, Amari Pattaya stands out as the ultimate holiday resort for families seeking a beach paradise with endless opportunities for fun and relaxation, where every care has been taking to ensure travelling with family is easy and stress-free. At The Tree House Kid’s Club, children are set to discover their own kind of fun in the sun with their new friends, the resort’s “monkey mascots” Rose & Sky, promising a holiday they'll never forget. With the dedicated Animation Team, kids will explore high and low at Amari Pattaya’s Kids Club, where the Tree House offers an explosion of colours and activities to spark their imagination. They'll be spellbound by the array of books in the children's library and the variety of games to play, as well as a play park. By the large pool, another world of fun awaits, with paddling pools, fountains, and crazy slides, creating a water-adventure paradise for kids of all ages. The team will keep children well entertained with poolside games, creative crafting and so much more. Making family travel simple, Amari Pattaya offers 2-3 bedroom family-friendly Amari Suites. Pattaya’s modern city malls are also nearby for those looking to add some shopping into their trip.   New to Amari Pattaya and perfect for families is Beach Lawn Glamping. Every Saturday, guests of Amari Pattaya are invited to immerse themselves in the enchanting ambiance of Beach Lawn Glamping. Against the backdrop of Pattaya Bay's mesmerising sunset, attendees indulge in a feast for the senses, relishing delectable food and beverages. Engaging in captivating arts and crafts activities, guests unleash their creativity, infusing the evening with vibrant energy and colour. As live music fills the air with its rhythmic melodies, attendees find themselves swept away by the charm of the occasion, creating cherished memories against the seaside backdrop of Amari Pattaya's Beach Lawn. Food and beverage service lasts from 17:00 to 20:00, arts and crafts activities for all ages are available from 17:30 to 20:00, and live music entertains guests from 18:00 to 20:00.   Amari Koh Samui - Nestled along the serene shores of Chaweng Beach, 5 km from Koh Samui Airport, Amari Koh Samui is a secluded beachfront retreat, meticulously crafted to evoke a sense of home-like comfort. Chaweng Beach is known as one of Thailand’s most beautiful beaches, with soft white sands perfect for little feet to play. With a dedicated Kids Club at the resort, little ones embark on their own exciting adventures while parents enjoy some well-deserved "me" time by the two pools. The Kids Club offers a vibrant array of activities, from books to immersive role plays and engaging games, ensuring children are well occupied throughout their stay. There is an extensive outdoor playground, whilst by the pool, a water-adventure paradise awaits at the kids' pools, catering to children of all ages. For exploring nearby, the resort is close to Wat Plai Laem temple or the Fisherman’s Village at Bophut, which comes to life every Friday evening as a bustling street market.   Amari Phuket - Amari Phuket, is the perfect place to escape daily life and enjoy precious family time in the tropical sunshine. Phuket is known for its stunning beaches, with soft white sand and clear blue waters. Amari Phuket is a luxurious beachfront resort located on a secluded part of Patong Beach; one of Phuket’s most popular beaches, where families can discover their own private paradise overlooking an inviting turquoise sea. Amari Phuket has a wide range of amenities and activities to keep guests both young and old entertained. There are two swimming pools, a spa, a fitness centre, and a variety of restaurants and bars. Guests can also enjoy a plethora of water sports, such as kayaking, jet skiing, and scuba diving to create unforgettable moments to last a lifetime.   The resort is pleased to offer the thoughtfully crafted “Endless Family Package”, starting from just £146 per night for a family of four. The package includes benefits such as ice cream vouchers for children and a 60-minute massage for the adults. It also includes airport pick-up from Phuket International Airport, daily breakfast for all, and one daily Kids Club activity for each child, complimentary sports facilities, and one 60-minute massage at Breeze Spa for each adult, to ensure the grown-ups have time to rest and relax.   Delve into vibrant cultures, immerse in local vibrancy, and create timeless memories that will endure for generations to come.

  ONYX Hospitality Group, the prominent management company in Southeast Asia specialising in hotels & resorts, serviced apartments and luxury residences, proudly manages four distinctive properties in Malaysia. These include the well-established Amari Johor Bahru, the lively OZO Georgetown Penang, and the recently inaugurated gems, Amari SPICE Penang and Amari Kuala Lumpur. With a variety of facilities and locations throughout the diverse and hospitable country of Malaysia, ONYX Hospitality Group is well-prepared to cater to the needs of all travellers, whether guests are checking-in for business, MICE, leisure, or the increasingly popular ‘bleisure’ stays.   As a testament to the Group’s commitment to strategic growth, ONYX Hospitality Group is excited to announce the forthcoming addition of three new properties to the Malaysian portfolio: The eagerly anticipated OZO Medini, Shama Medini and Shama Suasana Johor Bahru are set to join the esteemed collection in 2024.   This expansion will result in a total of seven properties in Malaysia by the end of 2024, making Malaysia the first country, outside of Thailand, to host all three ONYX brands: Amari, OZO and Shama.   Amari SPICE Penang:    Opened in 2022, Amari SPICE Penang is directly attached to the SPICE Convention Centre and SPICE Arena, the world’s first hybrid solar-powered MICE complex, and just 5km from Penang International Airport. This contemporary 453-key hotel is the ideal place to stay, meet, dine and unwind. Penang’s largest hotel in terms of room count, Amari SPICE Penang is also an impressive venue for functions and events. With five naturally-lit spaces ranging from the 10-pax Peridot boardroom to the 85-guest Citrine room and the spectacular 250-guest Jadeite ballroom, every company can bring their vision to life. And of course, the adjoining 8,000-pax SPICE Convention Centre can stage the grandest of global gatherings. Amari SPICE Penang was recently awarded the title of Malaysia’s “Best MICE Hotel” at the prestigious HAPA Awards.   Amari Kuala Lumpur:   Amari Kuala Lumpur offers seamless travel experiences at the heart of KL Eco City, a vibrant business and entertainment district, conveniently situated just steps away from the Mid Valley Megamall. Surrounded by international corporate offices including Mercu 2 & 3, Aspire Tower, The Garden North Tower and South Tower, Centrepoint and Menara IGB, and only 45 minutes from KLIA, this sophisticated and refined upscale hotel ensures guests remain thoroughly connected. Special events can be hosted in the 200-guest, light-filled Veria Ballroom, while productive meetings and training sessions are brought to life at the 65-pax Agave or Yucca Meeting Rooms. With plenty of social spaces for breakouts, networking and exhibitions, plus a sleek business lounge, Amari Kuala Lumpur can create lasting benefits for every company.   Amari Johor Bahru:    Amari Johor Bahru is perfectly positioned in the heart of Johor Bahru’s Central Business District, right next to the Persada Convention Centre and within close proximity to the Singapore border crossing. Meeting planners can stage inspiring events in inviting spaces ranging from the 220-guest Lido & Rex rooms, which can host conventions, conferences and gala dinners, to the three Amari Sky rooms, which are ideal for intimate get-togethers and strategy sessions. The 150-guest Sky Banquet area will elevate corporate dinners and receptions, and the sensory Ideas Room will stimulate the senses and ignite the imagination.   Whichever Amari hotel in Malaysia they choose, every guest – including business, leisure and the new generation of “bleisure” visitors – will be immersed in a world of gracious Asian culture, cuisine, design, architecture, wellness and fun. With signature rooms and suites, naturally-lit public spaces, a choice of modern dining options including the vibrant Amaya Food Gallery concept, shimmering outdoor swimming pools, fully-equipped FIT Centres, soothing Breeze Spas and an Executive Lounge at each hotel, every traveller is empowered to be at their best.   OZO George Town Penang:   OZO George Town Penang is located in the heart of Penang's UNESCO World Heritage City, offering a haven of modern comfort and cultural immersion and an ideal gateway to an unforgettable experience in Penang. The stylishly designed rooms and suites provide a tranquil retreat, while the all-day dining restaurant will delight guests with an array of culinary creations. Unwind in the outdoor swimming pool or rejuvenate at the spa, before exploring the city's vibrant streets; discover hidden gems and immerse in Penang's rich heritage. OZO, a vibrant and contemporary brand by ONYX Hospitality Group, is designed for the modern traveller seeking smart, fuss-free accommodations that prioritize comfort, connectivity, and a dynamic sense of local flair.   Upcoming Openings:    The company’s three Amari branded upscale hotels and one OZO hotel, will soon be complemented by an additional OZO property, and the first two Shama branded properties in the country. Shama, a distinctive brand under the ONYX Hospitality Group umbrella, redefines the concept of serviced apartments, offering a harmonious blend of contemporary design, spacious living, and personalised services for an elevated and memorable stay experience. This development showcases ONYX’s confidence in the ongoing growth of its Shama brand.   The new hotels in Malaysia form part of ONYX Hospitality Group’s strategy to drive significant expansion in the hotel, resort, and serviced apartment business in Southeast Asia. As it seeks to achieve the overall vision of establishing itself as “The Best Medium-sized Hospitality Management Company in Southeast Asia”, the company is on track to operate over 50 properties by 2025, up from 44 at present, and an even more ambitious target of 70 by 2028.   ONYX Hospitality Group is a well-established and leading hotel management company with a strong presence and reputation in the global travel market. With more than five decades of experience, ONYX Hospitality Group prides itself on its ability to bridge the best of Asian hospitality practices with global business precision - with the brand promise ‘A Tailored Approach to Hospitality’. ONYX Hospitality Group's commitment to delivering exceptional guest experiences and providing top-notch services is at the heart of its operations. At the core of ONYX's business model is a dedication to offering outstanding customer service, a commitment to sustainability and responsible tourism, and a focus on adapting to the ever-evolving dynamics of the global travel industry.