• Moving in on the Riu Naiboa’s former site has given the chain the space to offer what it never has offered before: 32 food and beverage points, including a food court, exclusive kids’ areas and a select Elite Club zone
• Among its 994 rooms are accommodation options for families and friends and others with the exclusive Elite Club service benefits, making this a real watershed refurbishment for RIU in Punta Cana

  RIU Hotels & Resorts has announced the reopening of the Riu Palace Bavaro, in Punta Cana, after a watershed refurbishment in terms of what the chain offers in the destination and around the world. Following the demolition of the Riu Naiboa, on an adjoining plot, the Riu Palace Bavaro has spread over the former site to include new spaces for its own facilities, providing ample room for its renowned innovative, gastronomic and entertainment areas and allowing it to diversify accordingly. The hotel has a family area with all kinds of water and outdoor activities, its own food and beverage spots, another exclusive area for Elite Club customers and an all-new food court for everyone. All of this is thrown into the ever-extensive package of cuisine, entertainment and services so characteristic of RIU hotels.   Of the hotel’s 994 rooms, 255 are designed for families and groups of friends visiting the destination. They have three ample beds to be able to share the same space together and are located in the new family area of the Riu Palace Bavaro. Here, the youngest members of the family can thoroughly enjoy an area designed with them in mind, with a mini splash park, pirate ship, games park, cinema, multi-sports area and places to get food such as a patisserie, a taqueria, and a grill-style Pepe’s Food station. The Kids’ Club located in this space is also offering a diversified range of entertainment for the three different ages, including the options mentioned above as well as a recreational room and a cupcake-decorating station at RIU Art. And what could be no other way: all hotel guests have access to the Splash Water World water park at the RIU complex in Punta Cana, which is rounded off by the hotel’s nine swimming pools. And of course, all customers over 18 can enjoy the four themed RIU Party evenings held every week at the complex.     The Riu Palace Bavaro’s new tally of 32 places to eat offer something really new compared to RIU’s almost 100 hotels around the world—a food court with all kinds of sweet and savoury food choices. Here, all hotel guests can enjoy an endless variety of food and beverages: a pizzeria, Wok-Poke station, fried-chicken area, a taqueria, another Pepe’s Food, an ice-cream parlour, a sweet station with crepes, waffles and donuts, and a bar. Without doubt, this has been a significant innovation to what RIU offers in the destination which will allow its customers to try out various types of products from culturally-different cuisines.       In terms of culinary options, the Riu Palace Bavaro continues to offer its customers an extensive range of restaurants: the main go-to restaurant for breakfasts, lunch and dinner; gourmet food at Krystal; an Asian restaurant; a restaurant offering Italian dishes; another for Mexican specialities; a steakhouse with different cuts of meat; and the all-new American Country diner offering All-American Favourites. Implementation of the Elite Club service also entails the Elite restaurant, exclusively for these customers who wish to take their RIU experience one step further.     There will be a total of 108 rooms allocated to Elite Club customers, who will be staying in privileged locations with the best possible views, 60 of them with a private pool. This customers customers also have a swimming pool exclusively for them with their own bar, a priority check-in area and a lounge bar. These bars and other beverage points are also the place where they can enjoy premium drinks, as well as à la carte breakfasts. Similarly, all of the usual Elite Club benefits are also implemented at the Riu Palace Bavaro, such as premium spirits dispensers in the room, a minibar with snacks and bottle of wine, potential early check-in and guaranteed late check-out until 1 p.m., a welcome gift and aromatherapy in the room, as well as the possibility of making priority bookings in the hotel’s themed restaurants.     Aside from all the new entertainment and culinary options, the refurbishment of the Riu Palace Bavaro establishes the new style and design that RIU has chosen for all of its refurbishments and new-build hotels: discreet décor in subtle and elegant tones combined with greater and better use of natural light. This is something that can be appreciated across the Riu Palace Bavaro, in the rooms and common areas, pre-existing and new restaurants and all of the eight bars it now has. These include the Sports Bar (open 24 hours), Joe’s Bar (for the best cocktails), the lobby bar, the theatre bar and three swim-up bars, as well as the two already mentioned that are exclusively for Elite Club guests. In all of them, as well as the upgrade in exclusive quality that can be enjoyed by those in the Elite Club, all guests can enjoy the notable rise in the quality and brands of their favourite beverages, something that is now possible in all hotels with the Elite Club service.     This extraordinary refurbishment, with all of its innovations, has allowed RIU Hotels to enhance its options in the Dominican Republic, increasing the quality of its products and services. The opening of the Riu Republica in 2016 and its subsequent extension at the end of 2017 was followed by the refurbishment of the Riu Bambu in 2017, the overhaul of the Riu Palace Punta Cana in 2018 and the recent refurbishment of the Riu Palace Macao at the end of 2023. RIU now has, therefore, a completely new set of hotel options in Punta Cana with a total of 4,528 rooms across its five properties.

Are you a RIU Partner Club member? Then join our sales expertise training program! RIU Specialist gets you fluent selling RIU properties and our three brands: Classic, Palace and Plaza.

Earn 2,300 RIU Partner Club Points (RPC) after one client booking, plus 500 points upon completion of the RIU Updates chapter.

What You'll Learn

This course will equip you with tools, resources and CONFIDENCE to sell RIU in Mexico, Central America and the Caribbean. We'll extplain our three brands, Riu Classic, Riu Palace and Riu Plaza and how each targets a distinct client base, offering something for everyone. Learn key facts about the leisure destinations we have carefully selected for our resorts.

Agents certified through The Travel Institute can earn credits toward maintaining their certification upon completion of this course.

 

• In addition to renovating its common spaces, restaurants and rooms for the second time in 11 years, this is the first RIU hotel in the Dominican Republic to offer the new Elite Club service
• Built during the renovation and coinciding with the hotel’s reopening, the hotel chain is also inaugurating its largest wellness centre open to all guests of RIU Complex hotels in Punta Cana

  RIU Hotels reopens Riu Palace Macao. After several months of work, the hotel chain is unveiling this elegant 24-hour All-Inclusive Adults-Only hotel after a full renovation. The hotel, which became the first RIU Palace line hotel in the Americas in 1994, had been remodelled once before in 2012. Guests can now enjoy beautiful decor, new menus and new ideas, notably including Elite Club by RIU, an exclusive service with perks and spaces designed for guests looking to take their experience at RIU Hotels to the next level.   Riu Palace Macao hotel inauguration.   The common areas are now decorated with the sophistication of the RIU Palace line, with the new style the chain is launching in its renovations and new hotels: brighter, more open spaces, soft, natural colours, high-end materials and prominence given to tropical vegetation both in decor and in interior gardens. Two great examples include the lobby and reception desk, the first spaces welcoming RIU guests with the new and elegant style. New items include the expansion of the bar and lounge, to which a second outdoor stage has been added for smaller performances and a DJ booth, as well as a new RIU Fit area.     In terms of cuisine, the hotel continues to offer a wide variety of restaurants and options for guests. In addition to the international buffet, there is an Italian restaurant, ‘Volare’; a steakhouse; one serving up Asian small plates, ‘Kabuki’; and a fusion restaurant called ‘Krystal’. All of these restaurants have been renovated with a unique style rounding out the culinary experience. With this renovation, Riu Palace Macao has added a new Sports Bar that will serve food and drinks 24 hours a day and a grill area called ‘Pepe’s Food’ with a Burger Bar with top-quality ingredients in the pool area, which continues to have three different swimming spaces, including one with a swim-up bar.     All 476 rooms have also been fully renovated. The new furniture has simple straight lines while the colour palette is in natural wood tones, beige and green. The style is inviting and elegant and the decor features plant patterns both on the main wall and on the glass separating the bathroom from the bedroom. One of the biggest changes is the implementation of swim-up rooms with a private pool. These rooms are exclusively for Elite Club by RIU service guests.     The Elite Club service allows Riu Palace Macao guests to enjoy perks never before seen at this destination. In addition to the 34 rooms with a private pool, there are another 22 rooms for customers using this service. The Elite Club offers its guests a lounge area with a bar reserved just for them, an exclusive restaurant offering an à la carte dinner, an à la carte breakfast at the Italian restaurant, which is adapted to this service every morning, and an exclusive beach with its own bar service serving premium drinks for Elite guests.     Riu Palace Macao is within the RIU Complex in Punta Cano and shares the Splash Water Park, RIU Parties, Casino, which has also been renovated, Caribbean Street with its picturesque shops and Pachá nightclub with the four hotels in the complex. All guests of RIU hotels in Punta Cana will also now be able to use the hotel chain’s largest wellness centre to date. Taking advantage of the renovation of Riu Palace Macao, RIU has built a new space dedicated to its guests’ wellness, beauty and fitness. The new centre has a large gym with all the equipment necessary for guests to have a complete training session, beauty salon and hairdresser, and a spa with two water areas, steam baths and up to nine massage booths. RIU entrusted management of this new space to Renova Spa, its trusted partner specialising in wellness and beauty services.     The Riu Palace Macao renovation is in line with the renovations RIU is carrying out at its destinations around the world, with this one particularly reinforcing the company’s commitment to Punta Cana, RIU’s first international destination, established in 1991. The renovation of Riu Palace Macao is in addition to the renovation of Riu Bambu in 2017, Riu Palace Punta Cana, renovated in 2018 and the upcoming renovation of Riu Palace Bavaro, which will be completed in 2024 and includes an expansion of what up until now was Hotel Naiboa.

  The hotel chain presents its new RIU Class loyalty programme, which is more transparent and flexible to improve members' experiences and reward their loyalty   RIU Hotels & Resorts has given its RIU Class loyalty programme a complete makeover. The new, more modern programme has new benefits and exclusive advantages to reward the chain’s most loyal customers and adapt to the habits and interests of travellers from all over the world, as well as new technologies.   The loyalty programme continues to grow every year, with thousands of members joining the community since its beginnings in 1997. This is a reflection of the hotel chain’s successful international expansion and diversification, and above all of the employees in its hotels, who turn guests into repeat customers and open the doors to the RIU Class programme with the excellent service they provide to customers.   “We want to offer our members a transparent programme that is simple to use and easy to manage, with the clear objective of providing an exceptional experience to our community that is currently made up of almost 5 million members  and continues to grow”, adds Marta Ferrer, Director of RIU Class.   “Our loyalty system has always been open to providing points for stays to RIU Class members, regardless of the booking channel, to reward their loyalty to RIU”, adds Marta Ferrer.   With the new programme, it will be easier for RIU Class members in the Classic, Gold and Diamond categories to earn and redeem points.   The new programme has been created to make the process of earning and redeeming points more flexible, transparent and generous.   Members will now be able to redeem the points that they earn as soon as they wish with no minimum.   New benefits include access to the exclusive Elite Club and a room upgrade during their stay, which is subject to availability at the hotel for RIU Class Gold members and guaranteed for RIU Class Diamond customers.   In line with the same philosophy that has characterised the programme since its launch in 1997, the new RIU Class has an innovative website that is easy to browse as all the features are presented in a more user-friendly and intuitive way.   In this video, you can find out about all the advantages and new features of the new RIU Class programme:     All RIU customers can take advantage of the benefits offered by RIU Class and enjoy all the new features on the following link: https://www.riu.com/riu-class/

 

• This refurbishment will give the Riu Caribe a fresh and innovative style, as well as new rooms with private pools and exclusive RIU Party rooms
• There will also be a space to hold these events, which will be open to all guests staying at RIU’s five hotels in Cancun

  RIU Hotels & Resorts presents the new and improved Riu Caribe following a complete transformation. The hotel, which RIU purchased in 2003, already underwent a renovation in 2013, and this second makeover is yet more proof of the hotel chain’s commitment to quality in Mexico. In addition to some impressive changes in the lobby, rooms, restaurants and common areas that will surprise guests, the new Riu Caribe will now be the first in the area to host RIU Party events, which will be open to all RIU guests in Cancun.     After the refurb, the first thing guests will notice when they arrive in the hotel lobby and reception area will be the natural light and sense of space. Soft colours, wood and vegetation play an important role in this area, which is both more functional thanks to the spacious and comfortable reception area and more attractive thanks to the new decoration and furniture and the popular lobby bar "Frida".   The rooms are also brand new. With soft and elegant tones, the 506 rooms are still equipped with all the amenities to ensure that RIU’s guests can enjoy their holiday in the utmost comfort. There is also a new room type, swim-out rooms with a private pool, that are already a classic in many RIU hotels. The hotel will offer five to guests who are looking for an extra touch of exclusivity.     But undoubtedly, one of the biggest changes following the reopening of the Riu Caribe is the launch of RIU Pool Party events in Cancun. This exclusive party concept conceived by RIU was born in Los Cabos in 2018, and five years later these fun-filled spectacles are finally landing in Cancun. With a dedicated space to hold these parties, which has an exclusive pool area, the Riu Caribe now offers four weekly parties both in the day and at nighttime with several different themes: the White Party, the Jungle Party, the Neon Party and the Pink Party.   As if that wasn't enough, these exclusive adults-only RIU Pool Parties are accompanied by yet another new feature: the RIU Party rooms. These 74 rooms blend in perfectly with their surroundings and are themed and prepared for guests who want to experience these exclusive RIU Party events to the fullest.     As for dining options, variety remains the hotel's strong point. All of the restaurants have been renovated, creating new atmospheres and spaces to take the guest experience to the next level. The international buffet restaurant is joined by the Mexican restaurant “Margarita”, the Asian restaurant “Shangri-la”, the gourmet restaurant “Kulinarium”, the grill-style food station “Pepe's Food” near the pool area and the popular Steakhouse for evening dinners. The hotel also has four bars: the lobby bar, the lounge bar located in the theatre, a sports bar offering food and drink 24 hours a day and an adults-only swim-up bar in one of the pools.     The hotel has gone from having one large swimming pool to four, one of which has an swim-up bar, another one for children and two others for the entire family, where they can enjoy the best entertainment provided by the RIU Hotels entertainment team The entertainment team will also be in charge of the new RIU Fit sports area, which will be complemented by a fully equipped gym, as well as a wide range of water activities on the hotel's beach.     The refurbishment of the Riu Caribe is a continuation of RIU’s commitment to modernising and renovating all of its 22 hotels in Mexico, a country where it has been operating for more than 25 years, having carried out extensive refurbishments in the vast majority of them. The next to be refurbished will be the Riu Palace Pacifico on the Rivera Nayarit, where work already started this August and will be finished in early December.

  RIU and its partner Making Science won this award thanks to a new artificial intelligence-based digital strategy   RIU Hotels & Resorts, along with its partner Making Science, won a Gold Google Marketing Partners Award (GMPA) in ‘Digital Transformation’.   Technological advancements and artificial intelligence (AI) have formed part of companies’ day to day for years, providing them with increasingly effective marketing tools to get the right message to the right user at the right time.   The GMPAs recognise the industry’s most innovative and high-tech projects developed using Google tools. This year, Boston Consulting Group worked on the GMPAs.   RIU and Making Science received a Gold award with a project in the Digital Transformation category called ‘Reaching the right user; RIU’s strategy to attract high-value customers by harnessing first-party data with AI’.   The RIU hotel chain was looking to enhance its campaigns to capture customers by aiming them at higher-value and profitability customers, improving user experience without lowering the number of conversions into bookings. In partnership with Making Science, the two companies transformed the digital strategy to optimise their first-party data into business data. RIU transformed its digital strategy in three fundamental steps.    

 

Opening on 28 July

 

RIU's new city hotel has landed in the heart of London! Located a short distance from iconic buildings such as Buckingham Palace, Westminster Cathedral and Big Ben. The Hotel Riu Plaza London Victoria is the perfect choice for an unforgettable getaway in this magical city. Don't miss out!

  A new Adults Only holiday experience arrives in a prime Cancun Hotel Zone location, Palace Kukulkan. Introducing new services such as a mixologist, a new burger bar by the pool and offering our new and improved room experience, with upgraded bedding, streaming options and additional choices in our 24 hour room service menu as part of our renowned All Inclusive service.     In addition to the fantastic All Inclusive Offer, discover now our brand new Elite Club by RIU. A new premium holiday concept that gives your clients the ultimate vacation upgrade.      

 

RIU Specialist Program

 

Are you a RIU Partner Club member? Then join our sales expertise training program! RIU Specialist gets you fluent selling RIU properties and our three brands: RIU Hotels, RIU Palace and RIU Plaza.

 

Earn 2,300 RIU Partner Club Points (RPC) after one client booking, plus 500 points upon completion of the RIU Updates chapter.

  What You'll Learn   This course will equip you with tools, resources and CONFIDENCE to sell RIU in Mexico, Central America and the Caribbean. We'll explain our three brands, RIU Palace, RIU Hotels and RIU Plaza and how each targets a distinct client base, offering something for everyone. Learn key facts about the leisure destinations we have carefully selected for our resorts.   Agents certified through The Travel Institute can earn credits toward maintaining their certification upon completion of this course.

  RIU Hotels & Resorts is investing to increase the range of their all-inclusive resorts.   On Oct. 1, 2022, an adults-only hotel, 'Riu Latino America' Costa Mujeres, Mexico will present its new service. All rooms are located in the proximity of nature (white sand on the beach, calm sea, and lush greenery), allowing the adults to get away.   If you desire a tropical getaway with lots of fun activities, feel no pain in booking the White Sand Beach Resort, where you will find a variety of accommodations that ensures a rock-solid experience for all friends and families. As a 24/7 destination, the resort features a 14,000-square-foot Frisbee-shaped beach, five hydrotherapies, five pools a nightclub, and, most importantly, a variety of dining options as well as bars and lounges that ensure   An adults-only Riu Palace Kukulkan Hotel is set to open on November 26, 2022.   The resort now features a new “experience of 2” lobby bar, a new “creative burger” on the pool, a new wine list, upgraded bedding, in-room TVs that can stream your favorite content from your mobile device, and room service menu enhancements.   Thehotel also offers Elite Club by RIU, which includes premium room locations, access to Premium-branded drinks at selected bars, upgraded in-room liquor, upgraded minibar with snacks and a bottle of wine, confirmed late checkout, in-room aromatherapy, an exclusive welcome gift and a dedicated check-in area and Elite Club wristband