STA was established to support the growth of the travel and tourism sector by serving the needs of tourism companies and other commercial partners.
To promote Saudi Arabia, we:
Manage the Saudi tourism brand.
Drive and coordinate marketing and communication efforts.
Develop destination concepts and value propositions.
Identify priority source markets and target visitor segments.
To develop the tourism sector, we:
Set up partnerships with all relevant stakeholders to promote Saudi destinations.
Support international destination management companies.
