Multigenerational Travel Uncovered: Spain   Spain's diverse attractions, efficient transportation system, and wide range of dining options make it an ideal destination for multigenerational family travel. For large family groups, options like high-speed trains and private mini-coaches offer the best combination of comfort, convenience, and cost-effectiveness, ensuring a memorable and hassle-free vacation for all ages.   Attractions for All Ages   Spain’s attractions range from historical sites like the Alhambra in Granada and the Royal Palace in Madrid to family-friendly activities such as exploring the Oceanogràfic in Valencia or enjoying a flamenco show in Seville.

• For Younger Children: Interactive museums like the CosmoCaixa in Barcelona, zoo visits, and beach days.
• For Teens: Adventure parks, shopping in trendy districts, and engaging in water sports along the coast.
• For Adults and Seniors: Wine tours in La Rioja, exploring historical sites, and enjoying leisurely strolls through picturesque old towns.

    Modes of Transportation   Spain’s infrastructure makes it easy to travel between cities and within urban areas:

• Intercity Travel: The AVE high-speed train network connects major cities like Madrid, Seville, Valencia, and Barcelona, offering a quick and comfortable mode of transport. Budget airlines provide an alternative for longer distances.
• In-City Transportation: Metro systems in cities like Madrid and Barcelona are efficient and user-friendly. Buses and taxis are also widely available. For a unique experience, horse-drawn carriages and river cruises offer scenic travel within cities like Seville.

    Food and Drink   Spain's culinary scene is both rich and varied:

• Low Budget: Enjoy tapas and pinchos at local bars, affordable menu del día (set menus) at lunchtime, and street food such as churros.
• High Budget: Dine at Michelin-starred restaurants, enjoy gourmet meals with wine pairings, and explore upscale tapas bars.

    Sample Logistics for 6 Adults and 4 Children   When traveling with a large family group, convenience and comfort are key. Here are the best options for transportation and sightseeing the travel agent can arrange through a local Destination Management Company (Tour Operator):   Intercity Travel   High-Speed Trains (AVE): Ideal for connecting major cities quickly and comfortably. Families can travel together in reserved seating areas, and children often receive discounted fares. The trains are punctual, spacious, and provide amenities like Wi-Fi and dining cars. Private Mini-Coach with Driver and Guide: This is a cost-effective option for large families. It provides flexibility, comfort, and personalized service, ensuring that all family members can travel together and safely. A private coach can also handle luggage and accommodate stops along the way for transfers, sightseeing, and/or intercity travel. Your tour operator can suggest the most budget-effective way, for the traveler’s needs (i.e. mini-coach and guide throughout and/or local hires).. Imagine the adults being dropped off at one location, and the younger set goes with he mini-coach and guide to another, meeting up for lunch or dinner. Within Cities   Private Minivan with Driver: For in-city travel, hiring a private minivan can be convenient, especially for day trips or exploring areas not easily accessible by public transport. Public Transportation: Cities like Madrid and Barcelona have extensive metro and bus networks that are economical and efficient. Buying a family travel card can offer savings. Walking Tours: Many Spanish cities are walkable and offer guided walking tours, which are great for sightseeing and learning about the local culture and history.     Sightseeing and Activities  

• Guided Tours: Hiring a private guide can enrich the experience, offering detailed insights and ensuring that the itinerary is tailored to the family’s interests and pace.
• Hop-On, Hop-Off Buses: These buses are perfect for covering large areas in cities like Madrid and Barcelona, allowing family members to explore at their own pace.
• Cultural Experiences: Attend flamenco shows, cooking classes, or traditional festivals to immerse in local culture.

    A Sample Itinerary for All Budgets   Following is a 9-day itinerary.  For families who prefer a more leisurely pace, simply extend their stay in any city for a longer itinerary to offer a perfect balance of exploration and relaxation, ensuring that every member, from grandparents to grandchildren, can enjoy the journey without feeling rushed.   Day 1: Arrival in Madrid   Moderate Budget:

• Accommodation: Family-friendly hotels like Hotel Europa.
• Activities: Explore Puerta del Sol and Plaza Mayor. Visit Retiro Park for a relaxing afternoon.
• Meals: Traditional tapas at Mercado de San Miguel.

High Budget:

• Accommodation: Luxury stays at The Westin Palace.
• Activities: Private guided tour of the Royal Palace and Prado Museum.
• Meals: Fine dining at Botín, the oldest restaurant in the world.

    Day 2: Madrid to Toledo   Moderate Budget:

• Travel Mode: Train from Madrid to Toledo (30 minutes).
• Activities: Walking tour of Toledo’s medieval streets, visit the Cathedral and Alcázar.
• Meals: Local cuisine at La Abadía.

High Budget:

• Travel Mode: Private car service.
• Activities: Private guided tour, including a visit to the El Greco Museum.
• Meals: Gourmet dining at Restaurante Adolfo.

    Day 3: Madrid to Seville   Moderate Budget:

• Travel Mode: High-speed train (AVE) to Seville (2.5 hours).
• Accommodation: Mid-range hotels like Hotel Amadeus.
• Activities: Explore Seville Cathedral and Giralda Tower.
• Meals: Tapas tour in the Santa Cruz neighborhood.

High Budget:

• Travel Mode: First-class train tickets.
• Accommodation: Luxury stay at Hotel Alfonso XIII.
• Activities: Private flamenco show and river cruise on the Guadalquivir.
• Meals: Fine dining at El Rinconcillo.

    Day 4: Seville - Cultural Immersion   Moderate Budget:

• Activities: Visit Plaza de España and Maria Luisa Park, followed by a tour of the Alcázar.
• Meals: Lunch at Mercado Lonja del Barranco.
• Leisure: Evening stroll along the Triana district.

High Budget:

• Activities: Private guided tour of the Alcázar and a horse-drawn carriage ride through the city.
• Meals: Dinner at Abantal, a Michelin-starred restaurant.
• Leisure: Exclusive flamenco show at Museo del Baile Flamenco.

    Day 5: Seville to Granada   Moderate Budget:

• Travel Mode: Train to Granada (3 hours).
• Accommodation: Family-friendly options like Hotel Casa 1800.
• Activities: Explore Albayzín and Mirador de San Nicolás.
• Meals: Dinner at Bodegas Castañeda.

High Budget:

• Travel Mode: Private car transfer.
• Accommodation: Stay at Alhambra Palace Hotel.
• Activities: Private evening tour of the Alhambra.
• Meals: Dining with a view at Mirador de Morayma.

    Day 6: Granada - Historical Exploration   Moderate Budget:

• Activities: Morning visit to the Alhambra and Generalife Gardens.
• Meals: Lunch at Restaurante Ruta del Azafrán.
• Leisure: Afternoon exploring the Science Park.

High Budget:

• Activities: Private guided tour of the Alhambra.
• Meals: Gourmet dining at Los Patos.
• Leisure: Exclusive wine tasting session in a nearby vineyard.

    Day 7: Granada to Valencia   Moderate Budget:

• Travel Mode: Train to Valencia (5 hours).
• Accommodation: Mid-range hotels like SH Ingles Boutique Hotel.
• Activities: Visit Oceanogràfic and Bioparc Valencia.
• Meals: Paella dinner at La Pepica.

High Budget:

• Travel Mode: First-class train tickets.
• Accommodation: Luxury stay at Hotel Las Arenas Balneario Resort.
• Activities: Private guided tour of the City of Arts and Sciences.
• Meals: Fine dining at Casa Montaña.

    Day 8: Valencia - Leisure and Fun   Moderate Budget:

• Activities: Beach day at Malvarrosa Beach, followed by a visit to the Central Market.
• Meals: Lunch at a beachside chiringuito.(traditional restaurants are typically right on the beach)
• Leisure: Evening bike ride along the Turia Gardens.

High Budget:

• Activities: Private yacht charter for a day trip along the coast.
• Meals: Lunch on board with a personal chef.
• Leisure: Spa afternoon at the hotel.

    Day 9: Departure from Valencia   Moderate Budget:

• Activities: Last-minute shopping and visit to Llotja de la Seda.
• Travel Mode: Airport transfer by taxi or public transport.

High Budget:

• Activities: Relaxing morning at the hotel pool or spa.
• Travel Mode: Private car transfer to the airport.

    Destination Management Companies in Spain: https://www.intrepiddmc.com/ https://www.across-spain.es/en/  https://www.premiumincoming.com/ https://www.visitportugal.com/  

  The Spanish and British travel industries were united in the second edition of ‘Spain Sustainability Day’ which took place both in person at The Conduit, London, on 18 April 2024 and via live streaming.   Manuel Butler, director of the Spanish Tourist Office in London, officially opened the event, outlining the special relationship between the United Kingdom and Spain and the objective of creating dialogue between the two countries to transfer knowledge in the field of travel and sustainability. He outlined Spain’s tourism ambitions of season extension; with peak season visits dropping 1% year-on-year from 45% to 44%, and geographical diversification, with Spain’s Northern regions driving a larger tourism share in 2023 (up 23% year-on-year).   The dual language conference, moderated by Richard Hammond, director of Green Traveller productions and sustainable travel writer, included speakers from across Spain and the UK’s travel and transportation industries with panel sessions on circular economy, biodiversity and accessibility.   The event was sponsored by Visit Benidorm, part of the Region of Valencia, and the Balearic Island of Mallorca. Leire Bilbao, director of Visit Benidorm outlined the city’s 18% reduction in water-usage over the last 25 years, despite a 40% population growth, whilst Susana Sciacovelli, director of tourism (demand and hospitality) at Mallorca Council showcased the island’s responsible tourism pledge and roadmap towards transformation.   Circular Economy   The first panel featured Gabriel Llobera Ramis, marketing and communications manager at Garden Hotels, Nadine Pinto, global sustainability manager at The Travel Corporation (TTC), Carol Rose, head of sustainability at ABTA, and Coralía Pino, head of Sustainability at ITH (Instituto Tecnológico Hotelero).   The session stressed how now is the time to adjust our mindsets and employ disruptive thinking. Carol Rose reiterated the need to keep products in the industry for longer and touched on the impact of the hotel industry contributing not just to food and energy waste but also to textile landfill which accounts for a total of 92 million tonnes of waste per year.   Coralia Pino discussed Spain’s initiatives within the hotel industry outlining how the 2008 crisis forced hotels to look at energy efficiencies. She reminded delegates that food and energy expenditure are the second and third largest cost areas of all hotel operations, therefore emphasising how circular economy is vital, both for business and the environment. Likewise, Nadine Pinto discussed the impact of hotel merchandise and making bolder choices around in-room amenities.   Gabriel Llobera Ramis from the Balearic-based Garden Hotels showcased the group’s pioneering organic waste management and compost production, as well as the need for public policy with the Balearic Island archipelago recently initiating its ‘law of circularity’ for all hotels across the islands.   Biodiversity - impacts and Interventions   The second panel featured Terry Brown, destinations programme manager at The Travel Foundation, Dylan Walker, wildlife tourism expert at Wildlife Heritage Areas, Blanca Pérez Sauquillo, SG marketing at Turespaña, José Marí Olano, Councillor for large projects, Valencia Green Capital and Zina Bencheikh, managing director at Intrepid.   The panel discussed biodiversity in tourism and how tourism is critical in terms of connectivity and education. The emphasis was on community in wildlife tourism and creating respectful bonds between wildlife and visitors with valuable initiatives, such as MEET (Mediterranean Experience of EcoTourism), creating a network of protected areas that are collaborating to engage communities locally in nature conservation.   Blanca Perez Sauquillo discussed the need to also educate the conscious consumer with digestible and effective messaging, while Zina Bencheikh, Managing Director of Intrepid said “it’s about doing the right thing and educating our customers.  They don’t always know the right choice until we offer it.”   From a more urban context, José Mari Olano discussed Valencia’s status as Green Capital 2024 and how cities can adapt their tourism proposition and urban planning to benefit both residents and visitors.   Accessibility & Inclusivity   The third and final panel was moderated by Meera Dattani, senior editor at Adventure.com and travel and culture writer and included Angus Drummond, CEO at Limitless Travel, Alberto Gutiérrez Alberca, Valladolid traffic and mobility executive, Miguel Carrasco, director of tourism at Impulsa Igualdad, and Susan Deer, director of industry relations at ABTA.   The session started with an inspiring Spanish welcome from Spain’s ‘Spain for All’ ambassador and special guest, Ade Adepitan, who has lived, worked and travelled throughout Spain.   Quoting the World Health Organisation figures, Adepitan highlighted how 1.3 billion people worldwide (or 16% of the global population) have some kind of disability. He said, “whilst not all of these people want or have the means to travel to Spain, even if we’re only talking about a small percentage, this is still a vast number of people that should be given the opportunity to enjoy what millions of non-disabled people enjoy every year, the beauty of taking a holiday.”   Angus Drummond, CEO of Limitless Travel, talked eloquently about his own personal travel experiences which inspired him to subsequently set up Limitless Travel. He said, “ultimately people with disabilities are the same as other consumers, whilst yes, they may need an adapted bathroom, they also want a great travel experience, a great bar and essentially the same as every other customer.”   Alberto Guitierrez from Valladolid talked about the progress being made within urban transportation, and the need for digital accessibility, whilst both Miguel Carrasco from Impulsa Igualdad and Tur4All, and Susan Deer, head of Industry Relations at ABTA stressed the importance of information, transparency, and training.   Keynotes   Keynote speeches were delivered by Nejc Jus, Director of Research at the World Travel & Tourism Council (WTTC) and Charlie Cotton, Founder of Ecollective Carbon.   Nejc Jus showcased the WTTC’s latest tourism data with the 2023 global indicators putting the tourism sector’s worth at 9.9 trillion US dollars and 1.63 trillion visitor-spend. Forecasting ahead over the next ten years, the WTTC expects tourism to represent 11.4% of the global economy and 12.2% of all jobs. The data also looked at environmental and social factors from across 185 countries indicating that in 2019 when tourism was at its peak, the tourism sector contributed 8.1% to Greenhouse Gas emissions with transport accounting for the largest part of these emissions.   The final keynote hosted by Charlie Cotton from Ecollective started with the carbon impact of tequila, beer and wine and looked at reduction through design, taking into consideration our transport, food and hotel choices. His motto ‘progress over perfection’ was an important takeaway as well as his recommendation is to “get obsessed with your number”.   Manuel Butler, director of the Spanish Tourist Office (UK) says:   “Thank you to everyone who has played a part in this important event. We were delighted to touch on so many important topics within our sector and hear from so many experts in the field. It really is a fantastic opportunity to share important learnings from across the sector with a specific focus on these two major travel destinations”   The afternoon conference was followed by Spain’s Media Awards opened by the Spanish Ambassador and recognising the best travel content by UK writers showcasing themes which correspond to Spain’s sustainable tourism pillars.  Prior to the media awards, a ‘Special Recognition Award’ was presented by Lyn Hughes, founding editor of Wanderlust Magazine, to Luis Gallego Martín, CEO of International Airlines Group (IAG), for his part in creating the roadmap to becoming the first global airline group to commit to becoming net zero by 2050 and the first European airline group to set the target of 10% Sustainable Aviation Fuel by 2030. Further details and a full list of winners and runners-up are available here.

Booking.com is facing a huge $530 million fine in Spain. The Spanish National Markets and Competition Commission (CNMC) issued a draft decision over competition law violations. Booking CEO Glen Fogel announced the proposed penalty during its earnings call this week. “We could not disagree more with this draft decision and the arbitrarily large fines that they have proposed,” Fogel said. Booking.com plans to appeal but it could take years. Booking.com is the market leader in Spain for online accommodation bookings. It comes as Booking.com faces action by EU regulators on the Digital Markets Act. Last year the EU blocked Booking’s proposed takeover of eTraveli due to its competition concerns. The company announced full-year net income of $4.3 billion, up 40%. Booking.com’s short term rentals now make up a third of total room night bookings.

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  In the heart of southwestern Europe lies a mesmerizing route that traverses through picturesque landscapes, culinary delights, and cultural treasures. Embark on a journey from Bordeaux, the wine capital of France, to San Sebastián, the culinary gem of Spain's Basque Country. Join me as we unravel the scenic sojourn between these two enchanting destinations.   Bordeaux: Gateway to the Vineyards     Our journey commences in Bordeaux, a city synonymous with elegance, history, and, above all, wine. As the capital of the famed Bordeaux wine region, this city serves as the perfect starting point for our adventure.   Begin your exploration in the historic center, a UNESCO World Heritage site renowned for its splendid architecture and vibrant atmosphere. Admire the grandeur of the Place de la Bourse, stroll along the Garonne River, and wander through the charming streets lined with boutiques, cafés, and wine bars.   No visit to Bordeaux would be complete without indulging in a wine tasting experience. Venture into the nearby vineyards of Saint-Émilion or Médoc, where centuries-old châteaux produce some of the world's most celebrated wines. Sample the region's signature reds and whites, learn about the winemaking process, and savor the breathtaking views of the vine-covered hillsides.   The Oyster Farming Region: Arcachon Bay   [caption id="attachment_285830" align="aligncenter" width="765"]  [/caption]   Leaving Bordeaux behind, we set our sights on Arcachon Bay, a pristine coastal paradise renowned for its oyster farming industry. Located just a short drive from Bordeaux, this idyllic region offers a glimpse into the age-old tradition of oyster cultivation.   Explore the charming town of Arcachon, where colorful fishermen's cottages line the waterfront and bustling markets offer an array of fresh seafood delights. Venture out onto the bay aboard a traditional pinasse boat, where you can witness oyster farmers at work, harvesting their bounty from the nutrient-rich waters.   Indulge in a tasting of freshly shucked oysters paired with crisp white wine, savoring the briny flavors and delicate textures that have made Arcachon Bay famous. As you savor each mouthful, you'll gain a newfound appreciation for the artistry and dedication that goes into producing these culinary treasures.   Bayonne: A Tapestry of Basque Culture     Continuing our journey along the coast, we arrive in Bayonne, a city steeped in history and renowned for its vibrant Basque culture. Nestled on the banks of the Adour River, Bayonne exudes a charm that is both timeless and captivating.   Explore the winding streets of the Old Town, where medieval cathedrals, elegant squares, and quaint boutiques beckon to be discovered. Immerse yourself in the city's rich cultural heritage at the Musée Basque, where exhibits showcase the traditions, art, and folklore of the Basque people.   As you wander through the bustling markets and lively squares, be sure to sample the city's culinary delights, including Bayonne ham, Espelette peppers, and Basque chocolates. Indulge your senses with a taste of authentic Basque cuisine, accompanied by a glass of locally produced cider or wine.   The Small Seaside Towns: Biarritz and Saint-Jean-de-Luz   [caption id="attachment_285832" align="aligncenter" width="765"]  [/caption]   Our journey along the coast continues as we make our way to the charming seaside towns of Biarritz and Saint-Jean-de-Luz. Situated along the rugged Basque coastline, these idyllic destinations offer a perfect blend of natural beauty, cultural heritage, and seaside charm.   In Biarritz, stroll along the iconic Grande Plage, where surfers ride the rolling waves and sunbathers soak up the Mediterranean sun. Explore the elegant promenade, lined with Belle Époque buildings, stylish boutiques, and trendy cafés offering panoramic views of the Atlantic Ocean.   In Saint-Jean-de-Luz, wander through the quaint streets of the Old Town, where whitewashed buildings and colorful shutters create a picturesque backdrop. Discover hidden squares, charming boutiques, and inviting cafés, where locals gather to savor freshly caught seafood and regional specialties.   San Sebastián: Culinary Capital of the Basque Country     Our journey reaches its culmination in San Sebastián, the culinary capital of the Basque Country and a mecca for food enthusiasts from around the world. Nestled along the shores of the Bay of Biscay, this vibrant city boasts a culinary scene that is as diverse as it is delicious.   Explore the historic streets of the Parte Vieja, or Old Town, where pintxos bars line narrow alleys, tempting passersby with an array of bite-sized delicacies. From traditional favorites like tortilla española to innovative creations featuring local ingredients, the pintxos culture is a true reflection of San Sebastián's culinary creativity.   Venture beyond the Old Town to discover the city's Michelin-starred restaurants, where world-renowned chefs push the boundaries of gastronomy. Indulge in a multi-course tasting menu that showcases the best of Basque cuisine, paired with exquisite wines from the nearby Rioja region.   How to get there   [caption id="attachment_285835" align="aligncenter" width="765"]  [/caption]   From Madrid to San Sebastian, a 45-minute flight or 3-hour train ride, which includes viewing the beautiful Basque countryside.   From Paris to Bordeaux, a very short flight or 2-hour TGV (fast train)  from Paris city center.   From London Bordeaux, by low cost Ryanair, Easyjet, etc. flight.   Click on the map to view on Google map

 

• The campaign underlines the country’s commitment to improving accessibility and social inclusivity within the travel and tourism sector.

• Travel industry peers that would like to like to share any insight or consider joining the advisory panel can register their interest here.

  In a move towards fostering accessible tourism and promoting social inclusivity, the Spanish Tourist Office (UK) announces the launch of its new campaign "Spain for All”, underlying the country’s aspiration to be a welcoming destination for all, with an ongoing commitment to improving accessibility, eliminating discrimination, and improving diversity within the travel sector.   ‘Spain for All’ will comprise of a number of different initiatives aimed at creating dialogue, sharing key learnings and building a roadmap for better inclusivity from a social and accessibility standpoint to enable more visitors to Spain to immerse themselves in the rich culture, history, and natural beauty of the country.   Manuel Butler, director of the Spanish Tourist Office in the UK says:   “In Spain, we place strong emphasis on putting frameworks in place for equal opportunities, to expand social rights and reduce the gaps and prejudice between different groups. Our aim is to create geographic and economic sustainability with a socially inclusive tourism model that spreads the benefits around the country, 365 days of the year. To work towards greater equality, good governance and public policy is vital but we also want to learn from our peers in the travel industry and create dialogue to better understand both the challenges and the opportunities as we advocate for a more inclusive travel sector.”   At policy level, accessibility regulations and support for those with disabilities have been in place in Spain for over 40 years. City infrastructure in Spain must meet accessibility requirements, with many setting the benchmark for accessibility by winning or being shortlisted for the European Commission Access City Awards over the last 20 years: including Ávila, Barcelona, Bilbao, Burgos and Castellón.   Visitors to Spain can obtain accessibility support and information through Spain Is Accessible; a seal of approval used by Spanish institutions to standardise the accessibility criteria across multiples sectors such as culture, food & wine, nature, sun & beach, health & beauty - to name just a few. The site offers information and support for travellers with disabilities and allows users to filter access to different attractions and destinations dependent on their individual needs. Other initiatives include Spain’s ONCE Foundation, formed in 1988, which reduces discrimination and improves the lives of those with disabilities from an accessibility, inclusion, and employment perspective. It is ranked among the world’s largest social business groups and is a global benchmark for disability organisations.   Looking specifically at tourism services and infrastructure within Spain, public transport is becoming more accessible especially within the large cities and newer Metro networks. In Madrid, around 70% of the Metro network is currently accessible and around 90% in Barcelona. Accessibility standards also apply to accommodation providers in Spain. Ilunion and Ilunion Hotels, part of ONCE, aim to bring more people with disabilities into the travel workforce, as well as providing a network of adapted hotels.   The first phase of the ‘Spain for All’ campaign includes the creation of an advisory panel with the aim of collating industry feedback to identify key challenges and opportunities and help identify a roadmap towards positive progress.  Other actions to follow will include a consumer survey, panel discussions and a content campaign.   Industry peers that would like to like to share any insight or consider joining the advisory panel can register their interest here.