Discover the enchanting allure of Sri Lanka, a tropical paradise that seamlessly blends rich cultural heritage with pristine landscapes. Nestled in the Indian Ocean, this island nation beckons travelers with its diverse attractions. Explore ancient wonders like the UNESCO-listed Sigiriya Rock Fortress and sacred city of Anuradhapura. Immerse yourself in the vibrant local culture through traditional dance, bustling markets, and aromatic cuisine. Sri Lanka’s palm-fringed beaches, such as Mirissa and Unawatuna, offer sun-soaked retreats, while the lush tea plantations in the central highlands provide breathtaking scenery. Embark on a safari in Yala National Park for a chance to spot leopards and elephants. With warm hospitality and a tapestry of experiences, Sri Lanka captivates every adventurer’s heart.
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07 Nov 24
Partner News
Enjoy the Perfect Winter Sun Pairing with an Indian Ocean Adventure at Uga, Sri Lanka and Gili Lankanfushi, MaldivesWinter Sun Seekers can Enjoy Additional Savings and Complimentary Experiences with a Special Twin-Centre ...Read moreEnjoy the Perfect Winter Sun Pairing with an Indian Ocean Adventure at Uga, Sri Lanka and Gili Lankanfushi, Maldives - News & announcementsWinter Sun Seekers can Enjoy Additional Savings and Complimentary Experiences with a Special Twin-Centre Offer across Uga’s Sri Lankan Portfolio and Gili Lankanfushi, Maldives
Sun seekers can enjoy the ultimate Indian Ocean adventure this season with a special offer combining the very best of Uga, Sri Lanka with the jaw-dropping beauty of the Maldives at Gili Lankanfushi. With the two countries connected via a short 45-minute flight from Colombo, Sri Lanka to Male, Maldives, the itinerary offers an unparalleled combination of culture, wildlife and blissful beaches, ensuring a winter sun escape like no other. Guests booking the ultimate Indian Ocean offer will receive special discounts and extras including 10% off rates and complimentary resort activities at Uga properties, and 5% off rates and a complimentary 60-minute spa treatment per person at Gili Lankanfushi. The itinerary begins with a night at Uga Riva in Negombo, the perfect spot for recharging batteries after a long-haul flight and soaking up the local culture with tuk tuk tours of the seaside town, traditional Sri Lankan dining and more. From here, guests will journey to Uga Ulagalla in Anuradhapura, part of Sri Lanka’s famous Cultural Triangle with its stunning national parks and landmarks including Sigiriya rock fortress, where they will enjoy a dose of culture and conservation set within a stunning 58-acre estate. Next on the itinerary is a stay at the brand new Uga Halloowella, opening in early 2025 in Hatton in Sri Lanka’s historic tea trails region, where hilltop rejuvenation and highland adventures await. The Sri Lankan portion of the trip will conclude with a true wilderness paradise at Uga Chena Huts in Yala, nestled deep within the jungle. Providing a bucket-list worthy opportunity to be immersed in nature while enjoying the very best of Sri Lankan hospitality, endless adventure awaits on the doorstep of every cabin, from game drives in Yala National Park to bush walks, Sri Lankan cookery classes and stargazing. From Sri Lanka, travellers will journey on by plane to Gili Lankanfushi, the Maldives original luxury eco-resort for the quintessential castaway experience in their very own overwater villa. From snorkelling and scuba-diving in the Indian Ocean to world-class dining, spa and wellness experiences and plentiful activities – and relaxation – both on and off the water, there’s no better place to conclude an unforgettable Indian Ocean adventure. The itinerary, bookable directly at Uga and Gili or via one’s preferred DMC or preferred Travel Agency will include:- One night at Uga Riva, Negombo
- Three nights at Uga Ulagalla, Anuradhapura
- Three nights at Uga Halloowella, Hatton *For trips from 2025 onwards
- Two nights at Uga Chena Huts, Yala
- Three nights + at Gili Lankanfushi Maldives
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16 Nov 23
Partner News
Sri Lanka Launches New Brand, Announces New Global Campaign and Sets Visitor TargetsSri Lanka showcased their latest destination branding to reinforce their tourism recovery and set ...Read moreSri Lanka Launches New Brand, Announces New Global Campaign and Sets Visitor Targets - News & announcementsSri Lanka showcased their latest destination branding to reinforce their tourism recovery and set themselves apart from competitors. The new destination campaign, encapsulated by the tagline ‘You’ll Come Back For More,’ is directed at the 33% of individuals who are repeat visitors to Sri Lanka. The campaign assures tourists that their visit will leave a lasting impression, compelling them to return. The Sri Lanka Promotion Bureau announced its intentions to officially launch the global campaign in February or March 2024, to attract five million tourists by 2030. The Hon.Harin Fernando, the Minister of Tourism and Lands of the Government of Sri Lanka, further disclosed that Adventure Tourism would play a pivotal role in Sri Lanka’s strategy, with an influencer campaign already planned in addition to attracting new hotel brands, increasing fam trips, improving connectivity and strategic partnerships. Despite starting the year with ongoing economic difficulties, Sri Lanka reached one million arrivals in September. It is anticipated that the country will reach 1.5 million tourists by the end of the year, up from 719,000 in 2022, and compared to Sri Lanka’s best year in 2018 when 2.3 million travellers visited. Sri Lanka announced a substantial comeback following the aftermath of Covid-19 and the country’s economic crisis. For 2024, Harin Fernando announced that they aim to reach 2.5 million visitors, and for 2030 Sri Lanka’s final goal is to reach four million tourists. “The Ministry and the Sri Lanka Tourism Promotion Bureau’s paramount focus is to create a robust country brand through a comprehensive rebranding exercise, highlighting Sri Lanka’s unique assets. To achieve this, we will prioritise the key source markets through year-round digital and PR campaigns, with a particular emphasis on the UK”, commented the Hon. Minister of Tourism, Harin Fernando, “Ongoing promotions will introduce new initiatives to maintain a competitive edge for the destination”, he added. The Chairman of the Sri Lanka Tourism Promotion Bureau, Chalaka Gajabahu, shared that they are currently attracting interest from major hotel groups. Exciting developments such as the ITC Colombo One Hotel and Residences, as well as the Hilton Yala Resort are underway. Sri Lanka is aiming to establish a high-end category of hotels in addition to catering for their smaller bookings. During 2023, Sri Lanka hosted three familiarisation (fam) trips for UK agents. Harin Fernando announced plans to expand this initiative, stating that Sri Lanka will organise six trips next year, in addition to those arranged by private companies. Fernando expressed the expectation of welcoming at least 200 agents on fam trips in the coming year. The goal is to provide them with cultural experiences and showcase everything Sri Lanka has to offer, attracting new visitors as well as those who choose to frequently visit Sri Lanka. Increased connectivity is integral to raising visitation numbers. Sri Lankan Airlines is preparing to expand its routes to connect more UK cities, facilitating convenient travel. This is alongside strategic partnerships with Emirates, Qatar Airlines, Singapore Airlines, and Turkish Airlines. To further boost visitor numbers, Harin Fernando is in talks with TUI and British Airways, aiming to persuade them to add charter flights to Sri Lanka and provide alternatives to direct flights from the UK offered by Sri Lankan Airlines. The destination’s position as a top travel choice has been further solidified by collaborations and partnerships with travel associations such as ITAA and ABTA in 2023. The country also maintains its relationship with ANTOR. All of these enhance ties with media outlets and the UK travel trade.