Tourism marketing organisation Discover The Palm Beaches has created a new resource for travel advisors to learn, sell and promote The Palm Beaches.  The Palm Beaches Travel Trade Portal is DTPB’s new online learning platform tailored specifically for travel advisors. The free online tool is designed to help travel professionals better serve their clients while confidently promoting the destination. This is achieved via modules covering history, geography, lodging, culinary delights, transportation options, events, tourist attractions, and more. After completing all modules, a certification will be granted. For the first 100 travel advisors who complete certification by 30 June 2024, one advisor will be selected at random for a chance to win a two-night stay for two people, including two round-trip airline tickets to The Palm Beaches. Milton Segarra, president and CEO of DTPB said: “Travel advisors are tremendous ambassadors for our destination, and we’re hopeful they will find ‘The Palm Beaches Travel Trade Portal’ a valuable resource.” “This training portal will save us approximately $200,000 over the next five years, and solidify the expertise of travel trade professionals.” In addition, DTPB has announced its latest brand campaign - ‘The Palm Beaches Collection’. The concept aims to spotlight the rich diversity of offerings available across the destination’s 39 cities and towns. Travellers can now personalise their travel experience through an interactive quiz and an array of free tools. The new campaign will be amplified through paid media, PR, social media, and new MarTech tactics.     

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The 39 cities and towns of The Palm Beaches are showcasing an array of chic new offerings in the coming months. There is a pipeline of more than $1 billion in developments boosting the Palm Beaches tourism economy. This includes new and revamped hotels, culinary experiences, and new attractions. Here’s what to look out for.   Hotel Developments  Jupiter Beach Resort & Spa recently completed an extensive renovation, unveiling 175 revamped guest rooms and suites, upgraded banquet spaces, and the all-new Latitudes restaurant. There is also a dedicated kids club. Hilton West Palm Beach, adjacent to the Palm Beach County Convention Center, is on track for a grand reopening in November following a $25 million renovation. Expect refreshed guestrooms, revamped dining options like the Galley with a new menu, pool deck, added cabanas, a stylish lobby bar, and wellness activities. Tideline Ocean Resort & Spa, is also preparing to reopen this November following a $20 million renovation, focusing on modernized guest rooms, updated dining venues and common areas. Palm Beach Marriott Singer Island Resort & Spa is in the midst of a multimillion-dollar renovation slated for completion later this year. It is adding a contemporary open-space layout while modernizing its restaurant, lobby, marketplace, bar, and lounge. Hilton Singer Island Oceanfront Palm Beaches Resort is re-emerging in January 2024 as "The Singer Oceanfront Resort," complete with rejuvenated guestrooms, dining concepts, enhanced meeting spaces, and a beachfront bar. Flagler Club at The Breakers Palm Beach will unveil a makeover this fall, promising an ultra-luxury boutique experience exclusive food and beverage options.   Hotel activities PGA National Resort has a new charter boat, beekeeping experience, pickleball courts, and spa treatments. The Colony Hotel introduces the goop Villa, a collaboration with Gwyneth Paltrow's brand and Ronen Lev, offering a revitalizing escape. It comes complete with goop beauty products and special menu options at the Pink Paradise Café and Swifty’s Restaurant. AKA West Palm presents Body+Beauty Lab med spa for exclusive cosmetic treatments.   New golf experiences The Park, West Palm Beach's latest 200-acre public golf course recently opened, featuring a nine-hole par three course, an 18-hole putting course, a kids-only golf area, and a two-sided driving range with Top Tracer technology. Via Mizner Golf & City Club, the all-new private club in Boca Raton, offers two refined member experiences - a Jack Nicklaus Signature course with 18 championship holes at The Golf Club and an exclusive hub for social gatherings at The City Club. PopStroke, the mini-golf experience backed by Tiger Woods, introduces three state-of-the-art locations in Delray Beach (2023), West Palm Beach (2024), and Wellington (2024), featuring synthetic turf putting courses with fairways and bunkers akin to traditional golf courses. TGL, a pioneering golf league in partnership with the PGA TOUR, promises a new dimension in golf entertainment. The purpose-built SoFi Center at Palm Beach State College will serve as a groundbreaking venue with a one-of-a-kind short game complex.   Art and attractions  The Norton Museum of Art will delve into impressionist and modern masterpieces at the "Artists in Motion: Impressionist and Modern Masterpieces from the Pearlman Collection" exhibit, now through Feb 18, 2024. The Flagler Museum will present the evolution of technology through time with "Bicycles: Technology that Changed the World" and the Art Nouveau aesthetic with “Alphonse Mucha: Master of Art Nouveau,” now through Dec. 17, 2023. The Historical Society of Palm Beach County will present "Endless Summer: Palm Beach Resort Wear" at The Richard and Pat Johnson Palm Beach County History Museum, exploring The Palm Beaches’ impact on fashion history, Nov. 9 through May 25, 2024. Mounts Botanical Garden showcases "Origami in the Garden," by Santa Fe artists Jennifer and Kevin Box, featuring 20 larger-than-life sculptures inspired by the ancient Japanese art of origami from Jan. 7 to May 12, 2024. Busch Wildlife Sanctuary at Abramson & Schlaggar Reserve expands to a larger location in Jupiter Farms. The newly opened facility features spacious habitats, interactive exhibits, and a fully equipped wildlife rehab center. The Royal Poinciana Plaza Après Beach gives the après scene a Palm Beach twist on Sunday afternoons this season, starting November through January. There are cabanas in a lush courtyard complete with bubbles, bites, and beats.   Dining The Palm Beach Food and Wine Festival is the ultimate treat for foodies, featuring a four-day food fest from Dec. 7-10. The 16th annual festival is now partnering with Wine Spectator to increase its wine capabilities with more than 60 wine tables at the popular Grand Tasting event. Café Boulud, Chef Daniel Boulud’s famed Palm Beach outpost now offers daily afternoon tea with a French twist with a menu of Instagram-worthy specialty teas, mini madeleines, and scones, as well as mouthwatering savory and sweet bites. The Palm Beaches see the opening of over a dozen new culinary hotspots including The Jupiter Grill by the celebrated Chef Paul Niedermann, winner of "Hell's Kitchen" in 2012, The House, in The Park, West Palm Beach’s latest golf haven and Pink Steak a modern steakhouse in West Palm Beach with a retro-chic Florida vibe. Highly-acclaimed New York transplants are also making a mark, including Harry's, Adrienne’s Pizzabar and Felice at The Square in West Palm Beach, Gallaghers Steakhouse in Boca Raton, and soon, Campi by acclaimed restaurateur Curt Huegel at The Ray Hotel in Delray Beach. Additional  eateries from the northeast set to open in 2024 include Tutto Mare opening at The Royal Poinciana Plaza and Maman, a French café and bakery at The Square. More fresh dining experiences on the menu for 2024 include Limani Grille and Madame Tang’s at Town Center at Boca Raton, and a host of enticing concepts at Restaurant Row in Boca Raton. These comprise Pubbelly Sushi, El Camino, Fiolina Pasta House, and Shabibi, a Lebanese restaurant.   Getting There Brightline recently extended its services to and from Orlando International Airport. This rail service now effortlessly links West Palm Beach and Boca Raton with Orlando to South Florida—Miami, Aventura, and Fort Lauderdale. Palm Beach International Airport (PBI) To meet the demand, the airport is undergoing a multi-million-dollar project at Concourse B, part of a phased modernization program for PBI. The first phase will include a new 3,000-square-feet restaurant and restroom expansion. Other updates will consist of an integrated nursing suite, a sensory room to create a calming space for travelers with autism and more.

  Discover The Palm Beaches (DTPB), the official marketing organisation for Palm Beach County, Florida has reported a rise in the number of UK arrivals since the COVID-19 pandemic, with a 6% increase in visitation for the same time period in 2019. The growth is attributed to pent up demand for Florida travel, coupled with the return of international airlift, the re-deployment of marketing, leisure sales and public relation initiatives during 2022, and a colossal list of destination developments. The collective efforts have led to the welcomed and anticipated return of 19,000 UK visitors from January 2022 to June 2022.   As the second largest international market for The Palm Beaches (behind Canada), a strong first half of 2022 signifies an extremely positive start to the year. The tourism agency also found that UK travellers spent more in 2022 than in recent years, with a spend of nearly $30 million for the first half of 2022 whilst 2019 end of year figures totalled $41.8 million. The tourism agency only anticipates growth for the remainder of the 2022 calendar year. End of 2022 figures will become available next spring.   President and CEO for Discover The Palm Beaches (DTPB) Jorge Pesquera said: “We’re overjoyed to see the much-anticipated return of our UK visitors. After COVID-19 shook up the travel market, we are thrilled to see the increase in visitation and spend through the first half of 2022, and eager to see what year end figures will look like. The fact that the UK remains within our top three markets, only emphasises the Palm Beaches’ appeal to UK travellers.”   Tourism is one of The Palm Beaches’ major industries, the second largest economic driver, generating £4.7 billion a year in direct visitor spending and supporting 70,000 jobs.   For exciting new destination developments, read on here.  For more information, visit www.thepalmbeaches.com.