Tourism New Zealand

TOURISM NEW ZEALAND – OUR STORY. Tourism New Zealand is a Crown Entity governed by nine Board members who are appointed by the Minister of Tourism. Our core leadership team, based in Auckland and Wellington has responsibility for the overall leadership and management of the organisation. Offshore, our in-market general managers oversee activity in the 12 international markets we are represented in.. Tourism New Zealand is the organisation responsible for marketing New Zealand to the world as a visitor destination. The major tool we use to do this is the 100% Pure New Zealand marketing campaign, a campaign that has evolved over the past 14 years to make New Zealand one of the world’s most well-respected tourism brands. Further information can be obtained from www.tourismnewzealand.com.