About us
Vibe is the leading international provider of booking technology solutions to the travel industry.
The company offers customer-centric and innovative booking solutions to OTAs, retail travel agents, airlines, resellers, TMCs and corporate travel bookers all around the world.
Customers are empowered by Vibe to cross-sell, up-sell, and increase margins on bookings that reached over 2,000,000 globally in 2019.
Well known travel businesses that work with Vibe include Agiito (formerly Capita Travel & Events), Mail Travel (part of DMG Media), Inspire, Cassidy Travel and Qatar Airways Holidays.
The company is headquartered in Stevenage in the UK.
Company Name : Vibe Systems Ltd
News & announcements
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19 Sep 23
NEWS
Vibe adds rail booking content with Trainline partnershipBooking tech provider Vibe has integrated a full range of UK rail booking inventory and fares. It ...Read moreVibe adds rail booking content with Trainline partnership - News & announcementsBooking tech provider Vibe has integrated a full range of UK rail booking inventory and fares. It partnered with Trainline Partner Solutions, the B2B arm of Trainline. Under the agreement Vibe is able to offer its customers some of Trainline's most popular technical features. These are 'split save functionality', post sales (user exchange) and the ability to use Vibe for both online and offline servicing. Vibe partners set to use the rail booking service include UK-based TMC Agiito and TMC COCO. More will be announced soon. Simon Goddard, Chief Operations Officer said: "In many markets ail is the quickest and easiest way to get around and often favoured by business travellers.” ‘We're really excited to be able to make that process more efficient and compliant by partnering with Trainline." Trainline Partner Solutions enables travellers to search, book and manage their trips easily. It aggregates millions of routes, fares and travel times from 270 rail and bus carriers in 45 countries. -
01 Sep 22
Partner News
Flightcatchers.Com Continued Success Powered By VibeFollowing the launch of Flightcatchers.com in 2019, the Vibe powered website has renewed its ...Read moreFlightcatchers.Com Continued Success Powered By Vibe - News & announcements- Following the launch of Flightcatchers.com in 2019, the Vibe powered website has renewed its commitment for the long term.
- Vibe provides a full booking engine solution, handling significant daily search volumes to VFR and other markets.
- UK based Flightcatchers.com owner Polani Travel grew PAX almost threefold between 2019 and 2021.
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05 Jul 22
Partner News
Three ‘Sister’ Travel Brands Now Running On Vibe TechLuxury online travel agency Travel Seen, Find A Golf Break and professional sports TMC ...Read moreThree ‘Sister’ Travel Brands Now Running On Vibe Tech - News & announcements- Luxury online travel agency Travel Seen, Find A Golf Break and professional sports TMC Forward Travel (formerly Fairway Travel) now running on Vibe tech.
- Vibe providing all three ‘sister’ brands with search and booking technology for products including flight, hotel, car and other ancillaries.
- Additionally, Vibe has implemented and is hosting new websites for Travel Seen, Find A Golf Break and Forward Travel.
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09 May 22
Partner News
Vibe Promotes Simon Goddard To CIOSimon Goddard takes on newly created role of Chief Information Officer (CIO) and joins ...Read moreVibe Promotes Simon Goddard To CIO - News & announcements- Simon Goddard takes on newly created role of Chief Information Officer (CIO) and joins the Board of Directors.
- Joined Vibe in 2019 as Director of Solutions and has over 30 years of both travel and technology experience.
- Will have operational oversight for customer facing teams and supporting infrastructure decision making.
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14 Apr 22
NEWS
IHG introduces new loyalty schemeIHG Hotels & Resorts is debuting a new global loyalty program: IHG One Rewards IHG ...Read moreIHG introduces new loyalty scheme - News & announcementsIHG Hotels & Resorts is debuting a new global loyalty program: IHG One Rewards IHG One Rewards offers richer benefits, more ways to earn, powered by leading technology on its new mobile app. The reimagined program connects IHG One Rewards members to IHG’s growing portfolio of 17 brands. The launch of IHG One Rewards follows the announcement in January 2022 of the program’s new tier and bonus point earning structure. A new tier and bonus point earning structure allows members to earn more points faster. It starts on April 13, 2022 and will be reflected in all member accounts on or before April 17, 2022. Further member benefits include free breakfast for Diamond Elite members as a welcome amenity choice, and exclusive access to Reward Night Discount Promotions for Platinum Elite and Diamond Elite members. There are more opportunities for Elite members to receive early check-in, late check-out and room upgrades for Platinum Elite and Diamond Elite members In the coming weeks, IHG Hotels & Resorts will also roll out the new IHG One Rewards mobile app, which will power IHG One Rewards. The app is a key element to IHG One Rewards and offers more personalized, offers streamlined booking IHG says. IHG One Rewards members will be prompted to update their app on their device either through the Apple App Store or Google Play Store. Claire Bennett, Global Chief Customer Officer, IHG Hotels & Resorts, said: “This is one of the largest investments in recent years. It’s also the biggest development we’ve made in the loyalty space since introducing the industry’s first loyalty program.Learn more about : Vibe
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Learn more about : Vibe
Check Our partner Zone : Vibe
Learn more about : Vibe
Check Our partner Zone : Vibe
Learn more about : Vibe
Check Our partner Zone : Vibe
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12 Apr 22
Partner News
Vibe Adds Ground Transportation To PortfolioPartnership with CMAC Group allows Vibe to offer reliable taxi, executive car and large ...Read moreVibe Adds Ground Transportation To Portfolio - News & announcements- Partnership with CMAC Group allows Vibe to offer reliable taxi, executive car and large vehicle transfers to both TMC and leisure clients, on-demand or planned.
- CMAC’s platform allows users to search, book and report on their transport requirements.
- The service is available to Vibe’s clients via an API upon request.
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21 Mar 22
Partner News
Vibe Powers Agiito’s Market-Leading Booking TechnologyExtension of long-term partnership with UK’s leading Travel and Event Management specialist, Agiito. With ...Read moreVibe Powers Agiito’s Market-Leading Booking Technology - News & announcements- Extension of long-term partnership with UK’s leading Travel and Event Management specialist, Agiito.
- With Vibe continuing to power Agiito’s primary traveller booking tool.
- Domestic and international flight, hotel, rail and taxi booking all integrated into a single search and booking flow.
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16 Feb 22
Partner News
Travel subscription models: what do online travel sellers need to know? An interview with Matthew Chapman, CTO of booking technology provider VibeQ: We’ve heard quite a bit about this lately, what is happening? MC: Recently there ...Read moreTravel subscription models: what do online travel sellers need to know? An interview with Matthew Chapman, CTO of booking technology provider Vibe - News & announcementsQ: We’ve heard quite a bit about this lately, what is happening? MC: Recently there have been a lot of growth in the number of online travel agencies that offer a subscription-based model of some sort, with three prominent launches in the last two months: Ultimate Travel Club in the UK in September; Russian metasearch Aviasales launching Aviasales More in October; and US magazine Travel + Leisure launching its Travel + Leisure Club. Q: Are these the first entrants to the market? MC: No, the basic model has been around for some time now. Tripadvisor launched late last year its ‘Tripadvisor Plus’ and Edreams ODIGEO has had ‘Prime’ since 2017 now – the later or which has millions of subscribers. What’s different is that now smaller players are entering into the fray and with more niche offerings. Q: Is the concept truly new? What’s different? MC: Whilst it might not have been called a ‘travel subscription’ we have really had this offering for a long time now. Think about membership clubs like Voyage Privé or other closed user groups such as the travel concierges provided by credit card and loyalty schemes – one way or another you were paying for this. Q: What is the economic model here? MC: This is where it is interesting as it seems that there are many different variants. Some are offering a ‘no margins, no commissions’ model where the traveller gets the trade price – and the seller is making their profits out of the subscriptions. Others however seem to be charging the fee in order for the traveller to access exclusive offers or discounted prices (but not necessarily trade prices). Others still are essentially charging the subscription for access to some kind of concierge service. In both of these last cases the seller is essentially getting paid twice: once for the subscription and twice for the commission or margin on the sale. Q: What booking technology solutions do I need to power this? MC: From a booking technology perspective whatever you have now will work in the same way: all that is changing is how you make a profit from the sale, nothing more. Nonetheless, you might wish to change your search and results configurations to suit the needs of your new model or indeed customers – as any online travel seller might when changing their proposition. Whilst a traditional OTA focuses optimising their user experience for conversion, a subscription model website also needs to consider demonstrating value of the customer’s subscription and measuring membership retention, which might necessitate the agent building their own solution (or finding a 3rd party) to host this additional functionality. Q: Do I need to renegotiate pricing or terms and conditions with suppliers? Am I allowed to do this? MC: As long as you don’t breach any of the terms & conditions of your distribution agreement, then no you don’t have renegotiate anything or warn anyone. However, you might want to have a close look at those terms & conditions. Are you allowed to unbundle packages? Can you forgo your commission or reduce the margin down to zero? Equally, even if you are legally able to do so you might consider that with a new model you need new content under new terms & conditions, and begin to either renegotiate or look for other suppliers. Q: Does the extra information you can gain about the traveller provide a greater opportunity for personalization? MC: The more information you can gain about the traveller before you provide them with results the better, evidently. And what better way to collect such information than making them fill in a form as part of their subscription? Not just gender and address and age, but also recent search and even travel history. Better still, that means you now have their email address and phone number, meaning that you can send them bespoke offers too (obviously with explicit member opt-in for compliance with GDPR). Q: How do I go about signing up and collecting the payments from the user? MC: Whilst on the surface that might sound complicated or risky, the reality is that there are many companies set-up to provide just that. Stripe is perhaps the most famous, but if you Google ‘subscription payments service providers’ you´ll find many. We’d happily recommend our favourites. Q: Many of these subscriptions seem to have a loyalty or cash-back element to them. How does that work? MC: The loyalty or cash-back element works much the same as you might expect for a credit card, with points or cash-back being earned according to the purchase you make. Some of those are based on the type of product you buy, and others based on the value. In some cases we’re seeing a combination of those, with ‘accelerated points’ on offer for purchasing ancillary extras or upgraded rooms. Q: What kind of users sign-up for such services? Are they different from the usual customers we might expect? MC: We are perhaps still in the early days for this, but logic would state that those signing up are more likely to be higher volume travellers as otherwise they wouldn’t see value in it. Nonetheless, to a significant extent it depends on what kind of model you are offering. If the traveller feels they are paying for access to something exclusive or heavily discounted, they might see value in signing up just to make one big purchase – for example a couple going on honeymoon or someone planning a once-in-a-lifetime trip. Our experience is that these subscriptions tend to lead to higher-value purchases for the seller. Q: For the UK market, how does this work from an ATOL perspective? MC: This is where it starts to get a bit more complicated. Purchases paid for via cash or debit card yes would be treated under the same UK ATOL regulations. But purchases paid for via points or other similar alternative forms of payment would not. We would recommend considering professional legal advice before venturing down that route. Q: Is there an opportunity for TMCs here? MC: In my opinion this is perhaps where the biggest opportunity lays. Why? Because the customers that are going to get the best value out of this are regular travellers, and that’s perfect for business travellers. Plus, corporate buyers are keen to gain the best value for money, understandably as that’s their job, and if someone can create a TMC that gives transparency on pricing to pass on all the savings to the traveller that will be popular. Q: Should businesses consider doing this just to diversify and attract new customers, even if it is not very profitable? MC: Ultimately anything that helps you to attract new customers and earn their loyalty is something that you should always be seriously considering. It might well be of minority interest, but with billions of travellers in the world that could mean many millions out there might consider your service. As a means to gain their custom and then loyalty, then you might like to consider it like offering first time users a discount code or some kind of extra for free. It really could just be a marketing exercise, yes. Q: Can Vibe help me on this journey? MC: Very much so. Already we are working with Ultimate Travel Club to power their booking technology. Contact us today and we can take you through all the points you need to consider before making a decision. We certainly recommend that all online travel sellers out there give this some basic thought, it’s not for everyone but shouldn’t be ignored outright. -
07 Feb 22
Partner News
Vibe Powers New Travel Website for RaaVibe is powering the newly launched website of the RAA, South Australia’s Royal Automobile ...Read moreVibe Powers New Travel Website for Raa - News & announcements- Vibe is powering the newly launched website of the RAA, South Australia’s Royal Automobile Association with over 750,000 members.
- The RAA has been selling travel products for over 50 years, but previously in a limited capacity online.
- New website went live in mid-December and will offer hotels, flights and more.
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21 Sep 21
NEWS
Vibe announces two senior appointmentsBooking technology provider Vibe has announced two new senior appointments in newly created roles. .The ...Read moreVibe announces two senior appointments - News & announcementsBooking technology provider Vibe has announced two new senior appointments in newly created roles. .The Client Services Manager position will be filled by current Vibe employee Laura Travis to oversee the support team and introduce new processes to enhance knowledge. She has been with Vibe for over three years and her background includes an additional three years at sister company P&P Group, as well as companies such as TUI and Mark Warner. Additionally, Vibe has hired Rob Marshall to fill the newly created role of Software Tester. He joins Vibe from Hotels.com and has more than 16 years of industry experience as a software tester, including eight years at Virgin Holidays. The new appointments are a direct result of the July launch of a new value proposition responding to the post-Covid recovery needs of suppliers and customers globally - including creating new services such as a quarantining solution, a multi-centre trips tool, and a duty-of-care tool. Currently Vibe is recruiting to fill the role of a Web Designer and Developer and other roles will be announced over the coming months. Matthew Chapman, Co-founder & Chief Technology Officer of Vibe csaid: "I would like to congratulate Laura on her promotion to this newly created role and welcome Rob to the Vibe family." "With the recovery firmly underway we are 100% focused on helping our customers and suppliers to capitalize on every single opportunity, not only to return to pre-Covid levels but to diversify and find new revenue sources." "These two new roles - plus others we are recruiting for and will announce more about soon - have been directly created to drive that and I don't doubt that the experience of Laura and Rob is already bringing huge value to all of our customers and suppliers." Vibe provides booking solutions internationally to OTAs, retail travel agents, airlines, resellers, TMCs and corporate travel bookers. This includes leading brands such as Agiito (formerly Capita Travel & Events), Daily Mail Holidays, Inspire, Cassidy Travel and Qatar Airways Holidays.Learn more about : Vibe Vibe Vibe
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26 Jul 21
Partner News
Vibe Announces Partner Recovery Value Proposition Following Strategic ReviewVibe has conducted a strategic review and interviewed customers to create a new value ...Read moreVibe Announces Partner Recovery Value Proposition Following Strategic Review - News & announcements- Vibe has conducted a strategic review and interviewed customers to create a new value proposition that meets COVID recovery needs.
- An automated quarantining solution, updated border entry information system, and multi-centre trips tool have been implemented in response to customer changing needs.
- As part of the review Vibe will reposition its brand to reflect its evolution since 2007 into an international and pure travel booking technology provider facilitating 2,000,000 bookings a year.
- A quarantining solution that automatically books eligible hotels – providing this service not only to travel sellers, but three different governments around the world
- Multi-centre trips tool as travellers spend longer periods abroad (to avoid quarantining by combining two trips into one)
- Real-time border requirements information system for intermediaries to use with travellers
- Duty-of-care tools that are kept up-to-date with fast evolving compliance changes