Virgin Voyages, the award-winning travel brand created by global entrepreneur Richard Branson, is teaming up with SuperBloom and Purveyors of Pop in the first-of-its-kind development deal. As Hollywood enters into a new era with increasing demand for brand-funded projects, Mystery Voyage will turn Sailors into sleuths as the show sets sail aboard Virgin’s newest vessel, Brilliant Lady, in the ultimate whodunnit.   Promising drama, intrigue and seductive mystery, Mystery Voyage is a new travel competition set to the gorgeous backdrop of the sultry Mediterranean. A group of travelers aboard Brilliant Lady find themselves immersed in the world of a fictional, high-stakes murder mystery plot. Faced with everything from jewelry heists and stolen artwork to kidnapped travelers or uncovering a mole, the cast must collaborate and compete to assemble clues and solve crimes each week. The motley crew of suspects will encompass everyone from past reality competition challengers to docuseries stars and unsuspected personalities. With new information surfacing weekly, alliances may form, but the sleuths will soon learn that trusting anyone becomes impossible.   Richard Branson, Founder of the Virgin Group said, "I've always loved solving problems and puzzles, and have been known to be up for a game of chess. Solving a good mystery is much like that, and with our beautiful Lady Ships as the film set, we're bringing that romantic, mysterious, Hollywood feel to the high-seas."   The fascinating series concept was developed for Virgin Voyages by SuperBloom and Purveyors of Pop, two powerhouses that combined their unique expertise in brand marketing and non-scripted television. SuperBloom, an independent creative company, is built to unearth the unexpected. Purveyors of Pop is the non-scripted producer behind reality franchises like Real Housewives, Ex on The Beach and Married To Medicine.   Matching the radiant elements of Brilliant Lady are the aspirational and scenic backdrops of the Greek Isles and Turkey. These are the two anticipated off-ship sets for Mystery on the Voyage and Virgin Voyages regularly offers sailings to both. Its seven-night “Greek Island Glow” calls on the iconic ports of Mykonos and Santorini along with Bodrum, a seaside town teeming with gothic architecture, warm hospitality, outdoor bazaars and idyllic vacation vibes.   When the high-profile cast of mystery sleuths aren’t investigating, they’ll have their run of the 110,000-ton ship and anything can be a clue. Afternoon tea at Sip, mud baths at the mermaid-inspired Redemption Spa, PJ soirees under the stars, and epic Scarlet Night parties might just be the place the contestants find their next leads. At the very least, the social backdrops offer opportunities for the cast to strategize and form alliances, and for audiences to get a sneak peek into the world of Virgin Voyages.   Hitting the high seas in September of 2025, Brilliant Lady will embark on the ultimate cross-country sea trip with a series of longer itineraries. As the final ship in Virgin Voyages’ current fleet, her inaugural season will take Sailors on an American adventure. Routes include New York City to Bermuda and Canada; Los Angeles to Mexico; Miami to the ABC Islands; Seattle to Alaska; and one epic, 16-night voyage through the Panama Canal with stops in Costa Rica and Guatemala.   Nathan Rosenberg, Chief Brand Officer for Virgin Voyages, said, “Virgin’s known for pushing the bounds of creativity and this is just another example of that. I’m a huge fan of unscripted mysteries, and this fun concept, paired with how the ship will come alive on screen, is just so characteristic of the Virgin brand.”   Over the past three years, the awards and real Sailor feedback have proven that cruising with Virgin is an experience unlike any other on the high seas. Not only will this cast of characters have the first chance to set sail aboard our new flagship vessel, but soon after, travelers around the world will be able embark on more than 30 new itineraries and understand why she’s Brilliant.”   The series is currently in casting and packaging. For more information, please contact Adam Milano, [email protected].

  While Scarlet Lady will always be the First Lady of Virgin Voyages’ fleet, the ship that earned a coveted spot on Condé Nast Traveler’s 2024 Gold List is getting a fabulous glow-up. While it’s hard to make a good thing even better, Virgin Voyages’ first vessel is heading into dry dock from Nov. 14-28 for a handful of cosmetic upgrades after her introductory seasons sailing the high seas.   “Since her much-anticipated debut in 2021, Scarlet Lady has sailed the world, welcoming hundreds of thousands of Sailors on-board while delivering irresistible vacations,” said Nicole Huang, VP of Fleet Experience. “We’re listening and giving travelers more of what they’ve asked for – this includes more suites, luxe new cabanas and fresh, vibey dining concepts – so Sailors can truly live the life of a rockstar.”   Scarlet Lady’s signature experiences — like Scarlet Night, epicurious, award-winning dining and breathtaking acrobatics — are here to stay, but the brand’s OG vessel is reimagining a couple of its eateries. Razzle Dazzle, currently admired for its veggie-friendly brunch and bold interiors, will introduce a new evening concept with enhanced ambience that comes alive at night. On the heels of the wildly successful Asian Night Market, “Lucky Lotus by Razzle Dazzle” will welcome a daring, Chinese-inspired menu with delicious craft cocktails. Paired with a distinctively stylish design that swaps communal tables for intimate, loungey booths, Scarlet’s amplified space brings an elevated dining hideaway to sea.   Matching the overwhelming demand for suites aboard the Lady Ships, several Sea Terrace cabins on deck 11 are being converted to create 24 “Seriously Suite” RockStar Quarters. The most popular among the suite categories, Virgin Voyages’ Seriously Suites measure 352 sq. feet with a European king bed, Peek-a-Boo shower, glamorous vanity, in-room record and vinyls, a stocked bar and the brand’s trademark Yellow Leaf hammock.   “We wanted to give our Sailors a taste of the rockstar life and worked with Tom Dixon to design the 78 RockStar and Mega RockStar Quarters. They did such an amazing job, and there’s so much demand – our Massive Suite is often booked a year or more in advance. We’re answering in a big way by adding suites, so more people can live their best lives,” Huang added.   The glam-up isn’t just for Scarlet’s interiors. On deck, VIP cabanas flanked by breezy white curtains and luxe daybeds overlooking the Aquatic Club will offer a front-row view for A-listers to see and be seen or by anyone wanting to treat themselves. The six bookable cabanas can be reserved individually or connected for larger group celebrations.   Ground Club Too, the sought-after coffee bar in The Galley (Virgin Voyages’ modern food hall), will still serve Intelligentsia Coffee to jumpstart Sailors’ day, but by night, transform into a full-service bar with intimate lounge space and elevated cocktails. Countertop seating, sleek emerald benches, rust-colored couches and wood-slatted accents take the space from energy-inducing breakfast cafe to sophisticated nighttime hangout.   At The Wake, a glamorous Roman and Williams-designed steak and seafood restaurant, the raw bar will be readapted to display the eatery’s impressive collection of high-end wines.   The ship’s non-smoking casino will expand, adding additional slot machines along with exclusive spaces for the world’s most competitive players.   Redemption Spa – an enchanting mermaid/merman hideaway offering everything from awakening bamboo and hot mineral massages to vitamin-infused facials – will see the creation of a couples treatment room where duos can recharge. The current Thermal Suite, outfitted with oversized portholes, heated quartz beds, a steamy mud room, cold-plunges, sauna and salt room, remains untouched.   Finally, Scarlet Lady will debut a new mermaid on its bow, a symbol of strength and safe passage for the seafaring brand.   Once the ship has completed all of its renovations, she’ll make the 16-night trans-Atlantic journey from Rome to Miami before embarking on a series of longer Caribbean voyages. The six-night “Western Caribbean Charm” and eight-night “Eastern Caribbean Antilles” will venture into the tropical Caribbean waters of places like St. Croix, Costa Maya, Roatán, San Juan, Puerto Plata and Bimini. Every voyage aboard the refreshed Scarlet Lady includes a stop at Virgin Voyages’ Beach Club in the Bahamas, renowned for its powdery white sands, free-form pools, swaying palms and epic floatilla parties.   To book one of Scarlet Lady’s spectacular long Caribbean voyages and experience her elevated interiors, visit www.VirginVoyages.com or contact your First Mate. Cabins start at $1,790 USD.