We are the national tourism agency, a non-departmental public body funded by the Department for Digital, Culture, Media & Sport (DCMS). We were established by the Development of Tourism Act 1969 and we undertake Britain-wide and England-specific activity respectively under the brands “VisitBritain” and “VisitEngland”. This is in accordance with the 2015 Spending Review which brought VisitBritain and VisitEngland structurally closer together, with accountability for delivery of England and Britain into the remit of a single body under the BTA.
About us

Supporting England’s tourism industry, driving inbound visitor spend, providing expert advice to industry and to Government. We are the national tourism agency, a non-departmental public body funded by the Department for Digital, Culture, Media & Sport (DCMS). We were established by the Development of Tourism Act 1969 and we undertake Britain-wide and England-specific activity respectively under the brands “VisitBritain” and “VisitEngland”. This is in accordance with the 2015 Spending Review which brought VisitBritain and VisitEngland structurally closer together, with accountability for delivery of England and Britain into the remit of a single body under the BTA....Read more
Visit Britain - About Us
Supporting England’s tourism industry, driving inbound visitor spend, providing expert advice to industry and to Government.
Company Name : VisitBritain
News & announcements
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15 Mar 25
Partner News
VisitEngland announces venue and date of Awards for Excellence 2025VisitEngland has announced that this year’s VisitEngland Awards for Excellence will be held at the ...Read moreVisitEngland announces venue and date of Awards for Excellence 2025 - News & announcementsVisitEngland has announced that this year’s VisitEngland Awards for Excellence will be held at the Brighton Dome Corn Exchange on 4 June. The 35th national awards will see finalists from 21 regional competitions recognised as Gold, Silver and Bronze winners across 16 core categories. Award categories range from the ‘Experience of the Year’ to the ‘Taste of England Award’ and from the ‘Small Visitor Attraction of the Year’ to the ‘New Tourism Business of the Year’. VisitEngland Director Andrew Stokes said: “This wonderful heritage venue with its rich association to arts and culture in one of England’s tourism gems, Brighton, is an ideal destination to celebrate our outstanding industry. “The VisitEngland Awards for Excellence shine the spotlight on England’s world-class tourism offer and the creativity and innovation thriving within the industry. The awards also honour the people and businesses and the amazing customer service they deliver, creating unforgettable experiences for visitors.” Chair of East Sussex, Brighton & Hove and West Sussex interim LVEP Board Hedley Swain said: "We are absolutely delighted that Brighton & Hove has been chosen to host the 2025 VisitEngland Awards for Excellence. This prestigious event is a fantastic opportunity to showcase our vibrant city and all that Sussex has to offer, building on our aspirations in our recently launched Sussex Visitor Economy Strategy for Growth. We look forward to welcoming attendees and hope they take the time to extend their stay, exploring our stunning coastline, rich heritage, and outstanding hospitality." There were more than 1830 applications from the 21 aligned regional competitions with the winners then automatically entered into the national awards. In the lead up to the Awards in June, VisitEngland will announce the three finalists for each category. In addition to the 16 core categories, special awards are also being presented including the ‘Travel Content Award’ and the ‘Tourism Superstar Award’. Tourism is one of England’s largest, most valuable industries, supporting more than 200,000 businesses, employing 2.6 million people and generating about £71.6 billion in domestic visitor spending. Core Categories:- Accessible and Inclusive Tourism Award
- B&B and Guest House of the Year
- Business Events Venue of the Year
- Camping, Glamping and Holiday Park of the Year
- Ethical, Responsible and Sustainable Tourism Award
- Experience of the Year
- Small Hotel of the Year
- Large Hotel of the Year
- International Tourism Award
- New Tourism Business of the Year
- Pub of the Year
- Self-Catering Accommodation of the Year
- Taste of England Award
- Unsung Hero Award
- Small Visitor Attraction of the Year
- Large Visitor Attraction of the Year
- Beautiful South Tourism Awards
- Bristol, Bath and Somerset Tourism Awards
- Cornwall Tourism Awards
- Cumbria Tourism Awards
- Devon Tourism Awards
- Dorset Tourism Awards
- Greater Lincolnshire and Rutland Tourism Awards
- Lancashire Tourism Awards
- Leicestershire Promotions Tourism and Hospitality Awards
- Liverpool City Region Tourism Awards
- Marketing Cheshire Tourism Awards
- North East England Tourism Awards
- Peak District, Derbyshire and Derby Tourism Awards
- Remarkable East Yorkshire Tourism Awards (REYTAs)
- South West Tourism Excellence Awards
- Staffordshire and Stoke-on-Trent Tourism Awards
- Suffolk and Norfolk Tourism Awards
- Visit Herefordshire Tourism Awards
- Visit York Tourism Awards
- Visit Worcestershire Tourism Awards
- West Midlands Tourism Awards
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11 Feb 25
Partner News
VisitBritain partners with Expedia Group to boost inbound tourism across the nations and regionsNational tourism agency VisitBritain, in partnership with Expedia Group, has this week launched an ...Read moreVisitBritain partners with Expedia Group to boost inbound tourism across the nations and regions - News & announcementsNational tourism agency VisitBritain, in partnership with Expedia Group, has this week launched an international campaign to put regional destinations in the North East of England, Scotland and Wales in the spotlight and drive bookings. Underway from early February to March, the ‘GOT THE SHOT’ campaign uses Expedia Group’s global reach to inspire visitors in Australia, France, Germany and the USA to book a trip to Britain right now. The campaign is part of VisitBritain’s global campaign ‘Starring GREAT Britain’ which is using the powerful pull of screen tourism to boost tourism to Britain. VisitBritain’s screen tourism research shows that more than 9-out-of-10 potential visitors to the UK would be keen to visit film and TV locations during a trip. VisitBritain CEO Patricia Yates said: “Partnering with Expedia Group we’re converting the inspiration to visit Britain into bookings, showcasing to visitors from our valuable Australian, France, Germany and USA markets why our regional destinations are the real star of the show. “The campaign not only shines the spotlight on our destinations but also on the exciting experiences visitors can enjoy in the North East of England, Scotland and Wales. From our stunning countryside, our rich heritage and history to our vibrant cities, Britain is the backdrop to so many great stories. ‘GOT THE SHOT’ inspires visitors to put themselves in the picture and book a trip to Britain today.” Senior Vice President, Expedia Group Media Solutions, Rob Torres said: “We are excited to partner with VisitBritain to amplify the destination’s beautiful stories, cultures and landscapes through our industry-leading travel media network. According to our recent Unpack ‘25 travel trends report, 66% of travellers say their travel choices have been influenced after seeing it on screen. We can’t wait to see what the power of visual storytelling can do to drive tourism to Britain.” Content includes a three-part series filmed by BAFTA award winning Director Chris Faith which sees comedy duo Lara Ricote and Stevie Martin set off on an adventure across Britain searching for destinations to experience iconic movie genres. Their search sees them visit destinations and tourist experiences whilst scouting locations for epic fantasy battles in Wales, spy thrillers in Scotland and period dramas in the North East of England. Destinations featured include Durham and Newcastle in the North East of England; Glasgow and Loch Fyne in Scotland; and Bannau Brycheiniog National Park and Cardiff in Wales. As well as the series, the campaign will feature immersive video content, digital ads and a dedicated Expedia hub with market specific microsites to convert inspiration to visit Britain into bookings. Inbound tourism is one of the UK’s most valuable service exports and a major part of British trade, worth an estimated £32.5 billion to the economy in 2024 in visitor spending. -
29 Jan 25
NEWS
VisitBritain rolls out global screen tourism campaignNational tourism agency VisitBritain has this week officially launched the highly anticipated global screen tourism ...Read moreVisitBritain rolls out global screen tourism campaign - News & announcementsNational tourism agency VisitBritain has this week officially launched the highly anticipated global screen tourism campaign. The campaign kicked off with a blockbuster-inspired film with Britain the star of the show. The ‘Starring GREAT Britain’ launch film draws on iconic film and TV moments from Mission: Impossible to Bridget Jones; Spider-Man to Succession; House of the Dragon to Harry Potter; Mary Poppins Returns and more. The film takes viewers on a cinematic journey through Britain, showcasing familiar movie locations. The launch film was directed by Academy Award-winning British director Tom Hooper. It is supported by a wider advertising campaign which is underway across the UK’s most valuable inbound visitor markets including Australia, the GCC countries, France, Germany and the US. VisitBritain’s screen tourism research shows that more than 9-out-of-10 potential visitors to the UK would be keen to visit film and TV locations during a trip. Tourism Minister Sir Chris Bryant said: “We want visitors from home and abroad to immerse themselves in the scenery and locations made famous thanks to film and TV.” “Our tourism industry is already worth £74 billion to the economy and this campaign will help drive more growth by encouraging millions of tourists to visit even more parts of the country.’ The first phase of the international ad campaign started from 20 January and runs until the end of March 2025. As well as the launch film, the multi-media advertising campaign uses a mix of channels to showcase destinations across England, Scotland and Wales. The campaign on large digital billboards in locations including Kurfürstendamm in Berlin, to Gare du Nord Station in Paris. The advertising also directs viewers to a screen-tourism hub on VisitBritain’s global consumer website with itineraries themed around film genres from romance to fantasy, action to adventure. A digital map links to film inspired locations, attractions and experiences across the nations and regions. -
20 Dec 24
Partner News
VisitEngland’s Tourism Superstar 2025 finalists revealedVisitEngland has today, 20 December, announced the 10 finalists to make the shortlist of ...Read moreVisitEngland’s Tourism Superstar 2025 finalists revealed - News & announcementsVisitEngland has today, 20 December, announced the 10 finalists to make the shortlist of its annual search to find the unsung hero of England’s tourism industry. VisitEngland’s Tourism Superstar competition, now in its 13th year, seeks out champions working in tourism who provide the most memorable experiences for visitors, as well as showcasing the variety and quality of England’s tourism offer and destinations. The 10 finalists were selected out of dozens of submissions from employers and destinations across England covering all areas of tourism. The finalists go on to compete for the title of Tourism Superstar, decided by a public vote and run on VisitEngland’s website. VisitEngland Director Andrew Stokes said: “Tourism Superstar provides the public with an opportunity to celebrate individuals within England’s tourism industry who go above and beyond time-after-time to give visitors truly exceptional experiences. From creating memorable stays in castles to showcasing England’s brilliant museums and art galleries, from running animal sanctuaries that connect people with nature to providing fantastic experiences on heritage railways, the finalists truly go the extra mile in their role as tourism ambassadors. “We have the most fantastic, passionate people working in England’s tourism industry who continually raise the customer service bar. We congratulate the 10 finalists and wish them every success in the competition, though of course they are all superstars already. Please do show your support for our outstanding finalists and cast your votes once the VisitEngland Tourism Superstar public competition opens.” VistEngland’s Tourism Superstar 2025 finalists are:- Andy Yeoman, Dartmoor Zoo, Devon
- Wendy Wilshere, 11Arches/Kynren, County Durham
- Zeb Fisher, Wildheart Animal Sanctuary, Isle of Wight
- Ben Francis, ROARR!, Norfolk
- Steve Johnson, Scarborough North Bay Railway, North Yorkshire
- Max Sadgrove, Adventure Island, Essex
- Graham Barclay, Adam Henson’s Cotswold Park Farm, Gloucestershire
- Southampton Saints, City of Southampton Port, Hampshire
- Hannah Clapp, Muncaster Castle, Gardens & Estate, Cumbria
- The team at Leicester Museums & Galleries, Leicestershire
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14 Mar 24
NEWS
VisitBritain reveals new Birmingham homeNational tourism agency VisitBritain/VisitEngland has announced its new West Midlands home. During a VisitEngland Advisory ...Read moreVisitBritain reveals new Birmingham home - News & announcementsNational tourism agency VisitBritain/VisitEngland has announced its new West Midlands home. During a VisitEngland Advisory Board meeting it unveiled Victoria Square House in Birmingham as its new hub office. Victoria Square House will become VisitBritain/VisitEngland's home from April. It is located in the heart of Birmingham, close to New Street station, Bullring and Grand Central shopping centre. The organisation will operate its hub out of offices located in the Gambling Commission's premises. VisitBritain/VisitEngland selected the West Midlands for the region's transport links, local talent pool and the successful relocation of other government departments to the area. The move has been supported by the West Midlands Growth Company. Andy Street, Mayor of the West Midlands, said: "VisitBritain/VisitEngland's move to the West Midlands is a major vote of confidence for West Midlands tourism and comes at a time when visitor numbers here are at a record high.” "The West Midlands tourism scene is a cornerstone of our economic offer, attracting visitors from around the world.” The West Mildlands will become the second pilot for the country's new Destination Development Partnership (DDP) model. Patricia Yates, CEO, VisitBritain/VisitEngland, added: "We are delighted to have secured office space as we begin the transition to our new hub.” "We are excited about the opportunities and perspectives that having our hub in Birmingham will bring.”Related News Stories: Visit Britain - TravelMole Cunard - TravelMole Partner News - TravelMole Club Med achieves record-breaking first half of the year & new ... Liverpool to host Queen Anne naming ceremony - TravelMole Romance in Capital Region USA Plan to reopen Doncaster-Sheffield Airport moves forward ...
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23 Feb 24
Partner News
Michelin Guide Shines a Spotlight on Britain’s Sustainable Gastronomic ExcellenceBeing the highest distinction in gastronomy, year after year, the Michelin Star award ceremony brings the ...Read moreMichelin Guide Shines a Spotlight on Britain’s Sustainable Gastronomic Excellence - News & announcementsBeing the highest distinction in gastronomy, year after year, the Michelin Star award ceremony brings the culinary arts to life. Great Britain shone once again this year, with a display of 28 stars awarded to a total of 21 restaurants: 15 restaurants received One Star; 5 establishments received Two Stars and one new Michelin Three Star (The Ledbury in London). These new award winners make a total of 154 One Star, 23 Two Star and 9 Three Star restaurants sprinkled throughout England, Scotland and Wales. A category introduced in 2021, Green Star trailblazers have sustainability in their DNA and already adorned with Michelin stars, beckon you to discover your next culinary obsession, knowing each bite supports a sustainable cause. These six fresh Green Star winners have been awarded a Green Star for the first time in 2024:- The Whitebrook, Monmouthshire, Wales
- St Barts, London, England
- Interludeat Leonardslee Lakes & Gardens, Horsham, England
- Forgeat Middleton Lodge, North Yorkshire, England
- Exmoor Forest Inn, Minehead, England
- Annwn, Narbeth, Wales
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26 Jan 24
Partner News
Embrace the Scottish Leap Year Tradition Across Britain’s Romantic DestinationsUncover Britain’s Most Romantic Places to Pop the Question This February, Valentine’s Day ...Read moreEmbrace the Scottish Leap Year Tradition Across Britain’s Romantic Destinations - News & announcementsUncover Britain’s Most Romantic Places to Pop the Question
This February, Valentine’s Day will be extra indulgent and romantic, owing to Leap Year traditions. According to a British legend dating back to 5th-century Scotland, St. Bridget voiced her concern to St. Patrick about women waiting too long for proposals. In response, St. Patrick declared that women could propose to their partners on leap day every four years. Ever since, this charming tradition has evolved into a playful and light-hearted opportunity for women to propose in fun and unconventional ways. Below, please see the top ways to celebrate romance in Britain, and maybe even pop the most important question:- Spa experience at Ste Anne's Spa (Northumberland, England): Experience a romantic retreat at Ste Anne's Spa with their soothing hydrotherapy pools and warm campfire evenings in the picturesque English walled garden. More information here.
- Visit the home of the Welsh Saint of lovers(Bodelwyddan, Wales): Just a short trip from the northern coast and the island home of St Dwynwen (the Welsh patron saint of lovers), one can visit the Grade II Victorian Bodelwyddan Castle Hotel for an adults-only get away. Set in a beautiful woodland estate, there's also a spa and an indoor heated swimming pool. More information here.
- Fall in love in a hot air balloon over the Wye Valley (Usk, Wales):Soar above the stunning Wye Valley in a hot air balloon departing from Llanarth. The incredible views of the picturesque ruins of Tintern Abbey and the post-flight indulgence with a glass of bubbly at one of Monmouthshire's splendid restaurants and gastropubs, creates an unforgettable experience in the skies above this enchanting region of Wales. More information here.
- A romantic night at The Witchery by the Castle (Edinburgh, Scotland): Discover the enchanting allure of The Witchery by the Castle in Edinburgh, offering lavish suites that set the stage for an unforgettable stay. From dining in opulence to exploring the Old Town, it’s the opportunity to enjoy romantic Edinburgh. More information here.
- Blend a signature scent on a perfume experience (London, England):The Perfume Studio, across its 25 locations in Britain, is offering a bespoke perfume experience for two where they can blend 21 exclusive scents, creating a fragrance that encapsulates their unique bond. This blend can then be registered and added to The Perfume Studio's fragrance library, which guests can use for future orders. More information here.
- Soar over London on a helicopter tour (London, England):Travellers looking for a luxurious and romantic escape in London can also book a helicopter tour over London with their loved one. The flight highlights London’s top landmarks and reveals stunning viewpoints over a romantic lunch with Champagne. More information here.
- Driving a vintage car around Cotswolds (Cotswolds, England):To explore the romantic charm of this beautiful region with its luxurious hotels, bed and breakfasts, and secluded cottages, one can hire a classic car and take The Romantic Road , exploring historic Winchcombe, charming Stanton, and the highest town in the Cotswolds, Stowe-on-the-Wold. Slaughters and Cheltenham are a must visit too. Get the complete road trip itinerary here.
- Luxurious dinner at an English manor house (Bristol, England):A sumptuous 3-course meal at Old Down Estate combined with an overnight stay is a perfect setting for an indulgent Valentine's experience. Explore Old Down Estate here.
- Spend a Night Under the Stars at Galloway Forest Park (Dumfries & Galloway, Scotland): Spend a romantic night stargazing at the UK’s largest forest park. On winter nights, see the stars shine and sparkle across the sky in a truly dramatic display. Plan your trip here.
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21 Dec 23
NEWS
VisitBritain releases 2024 tourism forecastVisitBritain has published its tourism forecast for 2024 showing an increase in inbound visits and spending. It ...Read moreVisitBritain releases 2024 tourism forecast - News & announcementsVisitBritain has published its tourism forecast for 2024 showing an increase in inbound visits and spending. It finds there are varying rates of recovery and growth across its major inbound visitor markets. VisitBritain's overall forecast for spending by international visitors in the UK in 2024 is £34.1 billion, up 7% on the spending predicted in 2023 and up 20% on 2019. It forecasts 39.5 million visits in 2024, up 5% on 2023 however it is still 3% shy of 2019 levels. The US continues to lead tourism's recovery with record-breaking spend by American visitors in the UK in 2023. VisitBritain is expecting the US market to be worth £6.7 billion in 2024 with American visitors contributing almost £1 in every £5 of all inbound spending. The pace of recovery from Europe slowed as 2023 progressed. Tourism spending, in real terms stayed just below 2019 based on the latest data. China, the UK's second most valuable inbound market in 2019, has continued to build back gradually with numbers increasing throughout 2023. Overall, East Asia has been relatively slower to recover. VisitBritain is expecting China to recover to a value of £1.7 billion in 2024 to be the UK's fourth most valuable inbound visitor market. It expects a full overall recovery for the number of visits and spending to 2019 levels by early 2025. VisitBritain CEO Patricia Yates said: "International visitors spend tens of billions of pounds so it has been great to see the double-digit growth in spending from the US.” VisitBritain's GREAT Britain marketing campaigns in 2024 are set to run across Australia, France, Germany, the GCC and the US, inspiring visitors to 'See Things Differently' Its campaigns in 2024 are also harnessing the power of screen tourism to showcase Britain's regional diversity, highlighting film and TV locations, destinations and visitor experiences to drive visits. VisitBritain's research shows that films and TV are powerful motivators for travel. -
13 Dec 23
Partner News
Explore Wonka Filming Locations & Irresistible Chocolatey Experiences Throughout BritainFans of Charlie and the Chocolate Factory can transport themselves into Britain’s own version of the ...Read moreExplore Wonka Filming Locations & Irresistible Chocolatey Experiences Throughout Britain - News & announcementsFans of Charlie and the Chocolate Factory can transport themselves into Britain’s own version of the enchanting world of Willy Wonka as the film Wonka hits theatres on December 15th. Featuring several iconic British locations as backdrops to bring the playful universe alive, Wonka tells the story of Willy Wonka’s early days as an eccentric chocolatier. The uniquely British film is based on the 1964 novel written by British author, Roald Dahl and has a cast of a-list actors such as Timothee Chalamet and British legends including, Hugh Grant, Olivia Colman, and Sally Hawkins. Now, travelers who are heading over to Britain can transport themselves into a real-life candy land by visiting Wonka’s magical film locations and immersing themselves in these chocolate-themed experiences. Follow Wonka’s footsteps and visit the filming locations: Bath, Oxford and Lyme Regis are just a few iconic English façades used as backdrops for the film. Head over to Oxford’s Hertford College and the iconic Radcliffe Camera, a working library of the University of Oxford, for a glimpse into the Wonka-verse. Get the inside scoop on a guided tour of the Radcliffe Camera. The nearby Catte Street and Sheldonian Theatre mark other locations in the city used in the film. Explore the theatre on your own or join a guided tour to enjoy the best indoor 360-degree panoramic views of the city from the Cupola. Venture down to Bath in the Southwest for a view of the magnificent Parade Gardens, The Colonnade overlooking Pulteney Bridge and the weir below it. Soak in the wacky Wonka atmosphere with a walk along Bath Street, glancing at the many listed buildings while passing one Bath’s major attractions, the Thermae Bath Spa. Or head over to Bath Abbey and the floral roundabout Orange Grove in front of it, both featured in the film. To re-create the 1930s era of the film, much of the filming took place at Warner Bros. Studio Leavesden, just outside of London. Other filming locations include the Cobb, a breakwater harbor wall in Lyme Regis, The pub Ye Olde Fighting Cocks, Veralumium Park and Abbey Mill Lane in St Albans, north of London and the Rivoli Ballroom and Eltham Palace in Southeast London. The palace and its gardens are an English Heritage attraction and can be visited all year round. Indulge in Britain’s Sweetest Experiences- Charbonnel et Walker – London, England
- Artisan du Chocolat – London, England
- Dark Sugars – London, England
- Harrod’s Chocolate Hall – London, England
- Bean to Bar Factory Experience at London Chocolate – London, England
- Dr Choc’s Windsor Chocolate Factory – Windsor, England
- The Chocolate Factory – Manchester, England
- Cadbury World – Birmingham, England
- York’s Chocolate Story – York, England
- Mrs. Potts Chocolate House – Bath, England
- Knoops – Bath, Brighton, Cambridge, Oxford, London, Chester, Manchester, St Albans, Rye
- Fudge Making Experience at Fudge Kitchen – Canterbury, Bath, Windsor, Cambridge, York & Edinburgh
- Chocolatarium – Edinburgh, Scotland
- Chocolate and Whisky Tour at The Clydeside Distillery – Glasgow, Scotland
- Halen Mon – Anglesey, Wales
- The Chocolate House – Trehafod, Wales
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30 Nov 23
NEWS
VisitEngland launches accessibility toolkit for tourism businessesVisitEngland has launched a new Accessible and Inclusive Toolkit for Tourism Businesses. The toolkit provides ...Read moreVisitEngland launches accessibility toolkit for tourism businesses - News & announcementsVisitEngland has launched a new Accessible and Inclusive Toolkit for Tourism Businesses. The toolkit provides practical guidance for an inclusive welcome, accessible buildings, employing disabled staff and creating accessibility information for disabled travellers. Tourism Minister Sir John Whittingdale said: "I hope this becomes the go-to resource for visitor economy businesses across England." The free toolkit includes case studies, tips and downloadable business specific checklists to plan and prioritise improvements for disabled travelers. The toolkit was designed with input from leading disability charities and travel trade associations. It has been launched in the run up to the International Day of Persons with Disabilities on 3 December 2023. VisitEngland Director Andrew Stokes said: "Our research shows that visitors in this important market value clear accessible information and tourism business want to provide it.” “We want to support businesses to remove barriers so that visitors with accessibility requirements have the opportunity to enjoy our tourism.” "It supports businesses to place accessibility at the centre of their operations." -
18 Sep 23
NEWS
VisitBritain touts the value of business eventsVisitBritain has showcased the economic importance of the business events sector. It hosted its first ...Read moreVisitBritain touts the value of business events - News & announcementsVisitBritain has showcased the economic importance of the business events sector. It hosted its first 'Ambassador Reception' to recognise city sector and academic ambassadors who help secure new international business events in Britain. The reception, held last week, brought together 50 attendees including cities, local ambassadors, industry stakeholders and representatives from the Department of Culture, Media and Sport. British Tourist Authority Chairman Nick de Bois CBE highlighted the importance of ambassadors and their cities in securing new business events. Two panel sessions were also held. The first welcomed three city convention bureaus, Glasgow, Wales and Leeds, to discuss their ambassador programmes to secure new business events. The second panel saw three city ambassadors from London, Sheffield and Edinburgh discuss their experiences of working in partnership with British cities. They discussed the impact of these events in their regions. President of the European Society of Association Executives, Mike Morrisey, shared his thoughts from international perspective. Chairman of the British Tourist Authority Nick de Bois CBE said: "This was a hugely valuable opportunity to connect with industry representatives who have played a crucial part in the recovery.” It is important that we come together to recognise the enormous value of our business events sector and the critical role our cities and ambassadors play.” The event finished with a networking session. -
05 Sep 23
Partner News
VisitEngland announces winners of 2023 ROSE AwardVisitEngland has today Tuesday 5 September announced the 100 winners of this year’s ROSE ...Read moreVisitEngland announces winners of 2023 ROSE Award - News & announcementsVisitEngland has today Tuesday 5 September announced the 100 winners of this year’s ROSE Award. The ROSE Awards recognise the accommodation providers across England who give visitors the best customer experience. They celebrate the establishments, irrespective of their star rating, style or type of accommodation, where the owners, management and employees provide world-class service to their visitors. VisitEngland Advisory Board Member Nadine Thomson said: “The ROSE Awards celebrate and champion the accommodation businesses across England who go above and beyond in their customer service to guarantee visitors have amazing experiences. "There truly is a place to stay to suit all tastes and budgets in England and these awards also highlight the exceptional variety on offer. From our wonderful English inns and pubs with rooms, to glamping, camping and farm-stays in beautiful countryside and coastal locations. From traditional B&Bs and self-catering cottages to luxury boutique accommodation, there really is something for everyone.” The ROSE Award winners were nominated by VisitEngland’s quality scheme assessors and selected from assessor comments and online feedback from overseas and domestic visitors. The award recipients include all types of accommodation from B&Bs/guesthouses, self-catering and hotels to parks, campsites, glamping sites and hostels and cover a range of ratings from three to five stars, as well as accredited properties. ROSE Award recipients can advertise their accolade as long as they remain within the VisitEngland quality scheme. The VisitEngland ROSE Awards 2023, now in their seventh year, were presented at an afternoon tea event on Tuesday 5 September at the Great Fosters Hotel in Egham. See the full list of ROSE Award 2023 winners: https://www.visitbritain.org/sites/default/files/vb-corporate/business-hub/resources/visitengland_rose_award_2023_winners.pdf Tourism is one of England’s largest and most valuable industries, supporting hundreds of thousands of businesses, employing about 2.6 million people and, in 2019, generating £76 billion in domestic visitor spending.
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