At Visit California, our mission is to develop and maintain marketing programs – in partnership with the state’s travel industry – that inspire travel to, and within, California.
We work hard to promote and market California as a premier tourist destination. From the mountains to the beaches, the redwoods to the deserts and from our metropolitan cities to our unique small towns, we see it as our job to inspire travel to this amazing state, one visitor at a time.
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28 Aug 24
Partner News
Visit California’s Travel Trade Update | August 202410 super-scenic California road trips Consider one of these classic road trips, rich ...Read moreVisit California’s Travel Trade Update | August 2024 - News & announcements10 super-scenic California road trips Consider one of these classic road trips, rich with magical scenery like pounding surf, rolling hills, waterfalls and plenty of wineries. Most make for a great weekend or even day trip. Choose your favorites from these trips, listed north to south — then roll down the windows and get going. READ MORE Partner spotlight: Visit Fairfield Discover some of California’s best-kept secrets in Fairfield, located in the heart of Northern California, just 45 minutes from Sacramento and San Francisco. Fairfield is best known as the home of the world-famous Jelly Belly Candy Factory. This iconic attraction offers sweet and memorable tours and tastings for guests, including a self-guided factory tour and the new Jelly Belly Museum. The Suisun Valley wine region is a close neighbor to the world-famous Napa Valley — but without the crowds. The region is home to more than a dozen tasting rooms, including Caymus-Suisun Winery and Bally Keal Estate, which is one of the only brewery, distillery and winery properties in the United States. The Suisun Valley wineries are known for treating their guests like family — just one reason the valley is winning the hearts of visitors from around the world. Suisun Valley was recently voted #5 for Best Wine Region, and Caymus-Suisun Winery was #9 for Best Tasting Room, in USA Today’s 10Best poll. Get out and discover all there is to see and do in and around Fairfield with outdoor adventure such as biking, hiking and kayaking. Or sample delicious brews, taste award-winning olive oils, explore historic downtown Fairfield or experience a ride on an old train car at the Western Railway Museum. With Sacramento, San Francisco and the Napa Valley all within a 45 min drive, the travel possibilities and adventures in and around Fairfield are endless. PLAN A VISIT The best cooking classes in San Francisco For every foodie traveling to California, there are vast culinary experiences to choose, from world class Michelin-starred restaurants to finding delicious beachside tacos. And what better way to experience more of what the Golden State has to offer by taking a cooking class. Take your culinary experience in San Francisco to the next level by taking one of these cooking classes. READ MORE Find paddleboarding paradise in San Diego Stand-up paddleboarding is one of the most popular water sports in San Diego. A mixture of perfect temps, smooth waves and accessibility of equipment make for ideal conditions to stand up and glide around the waters of this beautiful destination. READ MORE Ways to play in Joshua Tree National Park Fall is a great time to visit the desert, and Joshua Tree National Park is a fantastic destination to add to your dream desert vacation. Spanning 800,000 acres, this one-of-a-kind region offers otherworldly scenery but also easy ways to play. Here are five approaches to get you started. READ MORE California STAR agent training Become an expert on California through our CA STAR training platform. This free online training program will provide you with training knowledge, as well as tools and resources with images, itineraries, webinar content and the latest news to help you sell California. The chapters are great for every level of travel advisor selling product, from beginner to expert, and we just posted some great new luxury itineraries to check out as well. And as a bonus, all those who complete the new chapter training will be eligible to win a California themed prize! JOIN TODAY -
20 May 24
Partner News
Statement on Highway 1 (Rocky Creek slip-out) reopening – Visit CaliforniaVisit California President & CEO Caroline Beteta today issued the following statement on Friday’s ...Read moreStatement on Highway 1 (Rocky Creek slip-out) reopening – Visit California - News & announcementsVisit California President & CEO Caroline Beteta today issued the following statement on Friday’s reopening of the portion of Highway 1 closed by the Rocky Creek slip-out north of Big Sur in Monterey County: “Visit California is thrilled to celebrate that travellers can freely explore Big Sur as the summer travel season begins. Highway 1 is a major demand driver for California, inspiring millions of visitors to choose the Golden State for the ultimate road trip experience. “California’s travel and tourism industry is grateful to Caltrans for its diligent efforts and flexibility over the past month and a half to get this critical access point open ahead of original estimates. As Caltrans crews continue to work on the closure at Paul’s Slide north of San Luis Obispo, we look forward to marking the full opening of the highway later this year. “Previous closures have seen tourism businesses face severe revenue reductions and a loss of workforce that can’t be recovered, but community has proven its resiliency time and again. Visitors exploring Monterey and San Luis Obispo counties along Highway 1 and the more inland Highway 101 corridor this summer will certainly help. “Visit California remains committed to highlighting the treasure of Highway 1 to the world and working to provide clear information to coastal visitors and road trippers visiting the state.” BACKGROUND:- The Rocky Creek slip-out closure just north of Big Sur in Monterey County will reopen to traffic in both directions starting 17 May. A temporary traffic signal will provide unrestricted public access with one-way alternating traffic.
- Caltrans crews continue to work on a closure at Paul’s Slide about 22 miles north of the San Luis Obispo County line and a full opening of the highway is envisioned in autumn.
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12 Apr 24
NEWS
California’s Living Desert Zoo launches interactive appBlending technology with wildlife conservation, California’s Living Desert Zoo and Gardens has teamed up with ...Read moreCalifornia’s Living Desert Zoo launches interactive app - News & announcementsBlending technology with wildlife conservation, California’s Living Desert Zoo and Gardens has teamed up with UK-based attraction experience innovators n-gage.io to enhance the visitor experience. They have launched a new app which aims to boost interactive visitor engagement and conservation education. With over 600,000 annual visitors, The Living Desert Zoo and Gardens is one of the US's top wildlife attractions. The zoo has now adopted n-gage.io’s SaaS platform and mobile app, to improve the way visitors explore, learn and connect with the natural world. The zoo spans 1,200 acres. The mobile app introduces visitors to interactive trails, rich media content about animal habitats and navigation tools optimised for both online and offline use. It offers engaging content for both passionate animal lovers and plant enthusiasts. The app opens up new pathways to explore the zoo’s 150+ animal species and 1,200 plant species. It has many interactive features that bring the zoo’s conservation efforts to life. Visitors can learn about the zoo’s work with over 70 global partners. N-gage.io is led by entrepreneur Bryan Hoare and incubated by GCV Labs in North East England. “We are thrilled to partner with The Living Desert Zoo and Gardens to deliver an app that not only enhances the visitor experience but also plays a crucial role in conservation education,” Hoare said. The app serves as a digital mobile pocket guide with multimedia content and real-time navigation. “This app is a game-changer, offering our visitors an unparalleled experience while underscoring the importance of conservation,” said Allison Krupp, VP of Marketing & Communications at The Living Desert Zoo and Gardens. The app can be download hereRelated News Stories: California Desert Road Trip Itinerary Inspiration - TravelMole Visit California - TravelMole 10 Ways to Experience Greater Palm Springs Responsibly ... Become a Western Legend in Arizona - TravelMole American Tours International - TravelMole Travel Nevada - TravelMole G Adventures - TravelMole The Red Sea - TravelMole Partner News - TravelMole Elegant Resorts - TravelMole
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05 Mar 24
NEWS
Visit California launches new branding ‘The Ultimate Playground’Visit California is showcasing the Golden State as the ‘Ultimate Playground in a new global ...Read moreVisit California launches new branding ‘The Ultimate Playground’ - News & announcementsVisit California is showcasing the Golden State as the ‘Ultimate Playground in a new global campaign to inspire travelers. It rolled out the ‘Let's Play’ tourism campaign, with the Ultimate Playground platform representing the first brand evolution for the state in more than a decade. It features a quiz that helps visitors identify their personal play style and the California itinerary best suited to them. "California's playful lifestyle, paired with our abundance of experiences, create something no other destination can claim – California is the Ultimate Playground," said Caroline Beteta, president and CEO of Visit California. More than 85% of consumers across six global markets agree it is important to incorporate play into their lives. "Travel is a time and place that gives us permission to embrace play, and California offers every visitor an opportunity in a way that speaks to them," Beteta added. Wunderman Thompson Intelligence says consumers are creating a "joyconomy," based on a recent study of consumers across the US, UK and China The Age of Re-enchantment: Emerging Trends and Opportunities findings: 89% see fun as a necessity that keeps them going in tough times. 83% are seeking out experiences that bring them happiness. 72% want more joy, hope (71%) and inspiration (62%) in their lives. ‘Let's Play’ is a 30-second television spot, which captures the simple joys of playing in California. The three-month, $32.8 million integrated campaign will air across the UK, US, Canada, Mexico, Australia and China. A new section on VisitCalifornia.com features a quiz for travelers to identify their "play style" and connects visitors to regions of California and activities that align with each style.Related News Stories: Visit California - TravelMole Travel Nevada unveils new brand campaign MSC Cruises launches big giveaway for travel agents - TravelMole Rental Escapes launches Valentines bonus commission' promotion ... Sabre launches new cloud-based tools for Asia travel agencies Ryanair launches Dubrovnik rescue fares Sabre and Aeromexico launch NDC content Promoting Central America: A Conversation with Boris Iraheta from ... Turkish Airlines to launch low cost carrier brand in 2024 Etihad starts new India flights
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2024 California Visitor’s Guide - News & announcements
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26 Oct 23
NEWS
California’s Wild West in Tuolumne CountyCalifornia's Tuolumne County is the heart of Gold Country where thriving Gold Rush towns put ...Read moreCalifornia’s Wild West in Tuolumne County - News & announcementsCalifornia's Tuolumne County is the heart of Gold Country where thriving Gold Rush towns put the region on the map. Beside the Stanislaus National Forest and Yosemite National Park, expect epic landscapes but also the spirit of the Old West. There is no better place to climb in the saddle and live out your cowboy dreams. Explore the Saloons Tuolumne County is home to several Gold Rush era towns that will take visitors back in time> The saloons in these towns have remained much the same as if frozen in time, but luckily, they have modern menu updates. Iron Door Saloon in Groveland is California's longest continually operating saloon, and a must see for visitors. It was founded in 1852. The bar's most unique feature is the dollar bills pinned to the ceiling. Hopeful gold rushers used to pin their cash to the ceiling before heading out in search of a fortune, so that they would always have enough money for one last drink if they returned. Head out on a trail ride Visitors can experience the High Sierra and Emigrant wilderness the way the settlers first saw it on horseback. Pack stations offer visitors the chance to experience the cowboy lifestyle with weeklong pack trips into Tuolumne County's wilderness. Shorter trail ride options are also available. Kennedy Meadows Pack Station sits high in the Sierra Nevada Mountains and offers visitors trips up to 14 days with stops at peaceful lakes and the chance to try out trout fishing. Discover Gold Rush history Thanks to its perfectly preserved Gold Rush towns, Tuolumne County is a treasure trove of history. Jamestown is where gold was first discovered in the county and the first town visitors will encounter when coming into Tuolumne County from the west. Several of the buildings here date as far back as the 1870s. Stay in one of two historic inns, pan for gold on the high street or visit Railtown 1897 State Historic Park for a ride on one of the vintage steam trains. Make your own stetson No cowboy is complete without his hat, and in Tuolumne County visitors can personalise their very own at Heart Valley Mercantile and Ranch Wear located the heart of historic Downtown Sonora. The boutique fits seamlessly into the historic area and was inspired by a dear friend of the owners; an old cowgirl with family roots in Tuolumne County dating back to the 1800's. Visitors can enjoy craft beer and cocktails as they try on their chosen headwear. -
28 Jul 23
NEWS
Made in Central Valley, CaliforniaHome to bustling communities, quirky towns, and some of the most fertile farmland in the ...Read moreMade in Central Valley, California - News & announcementsHome to bustling communities, quirky towns, and some of the most fertile farmland in the United States, Central Valley, California is full of unique sights, sounds and tastes. Visitors will find food, wine, music and art that’s uniquely made only in Central Valley, created and grown by the locals. Made in Yolo Sitting at the most northern part of the Central Valley, visitors to Yolo County will find peaceful farmland and an abundance of locally grown produce. This ranges from fruit and vegetables, to honey and lavender. The Capay Valley Lavender Farm spans 27 acres and grows herbs, figs, pomegranates, citrus and olives. Founded by 64-year-old farmer Sherri Wood in 2017, Capay Valley Lavender grows five acres of lavender and produces many lavender-made products, including lavender lip balm, hand cream, essential oil, candles as well as tea and syrups. Visitors can experience tours of the farm, enjoy a picnic in stunning scenery, and take part in hands-on workshops. Made in Lodi Home to 32% of California’s Zinfandel, Lodi’s 100,000 acres of vineyards produce over 100 award winning wines. Visitors can enjoy wine tours, tastings and dinner pairings whilst sitting down with the people who have grown grapes and made wine for generations. McKenzie Winery is a family run business and has been for six generations, located by the Mokelumne River. Each varietal fruit is hand-picked, then fermented and aged in carefully selected barrels. Made in Fresno As one of the top agricultural counties in the US farming is a key element in Fresno’s economy and culture. With nearly 200 million acres of farmland producing more than 300 premium crops, Fresno County's farms make for scenic landscapes. Visitors can buy produce directly from the farms and learn about the stories behind generational farmers. Basilwood Farm is a family owned and operated goat farm that produces skin nourishing goat milk soap as well as skincare, deodorant and even laundry soap. The farm has been in their family for 20 years and visitors don’t just walk away with a bar of soap, they are welcomed to help milk the goats, name new kids, and help on farm projects and workshops. Made in Visalia Like much of the Central Valley, Visalia has an abundance of farm fresh produce that is never grown far from where it’s bought. Visalia’s farmers market is one of the biggest in the region and runs year-round. Visitors will find an abundance of seasonal, fresh fruits that are grown in the California sunshine on farms that surround the city. As well as being able to buy the farm produce, master gardeners also attend and offer advice to help visitors grow their own fruit, vegetables and plants There is music every first Saturday of the month and every last Saturday kids can take part in a free activity. Made in Modesto Modesto is a growing city that sits at the very heart of Central Valley. The city’s downtown area is a colourful collection of over 100 unique street murals painted by international artists. Wander the streets that serve as an open-air art exhibition, taking in the artwork or follow the Modesto Mural Walk Audio Tour. The first of its kind, this guided street art audio tour takes users from Rodin Ranch farm market past restaurants, coffee shops, museums, and galleries. Taking just under an hour, the audio tour introduces the artists who created the murals and the stories behind them. Made in Bakersfield A buzzing city in the south of Central Valley, Bakersfield has a style of its own and even a music genre named after it. The gritty style of country music, Bakersfield Sound, was born in the Southern California town during the mid-50s and pioneered by country music legends Buck Owens and Merle Haggard. Bakersfield, known as ‘Nashville West’, has since become a hub for all kinds of music. The town has many ‘sounds’ for visitors to explore and enjoy in the many music venues, including Buck Owens’ Crystal Palace, a celebrated venue among country music fans. For more information visit www.visitcentralvalley.com -
21 Jul 23
NEWS
Family adventures in Lompoc, CaliforniaExplore La Purisima Mission State Historic Park: Step back in time at La Purisima Mission. This ...Read moreFamily adventures in Lompoc, California - News & announcementsExplore La Purisima Mission State Historic Park: Step back in time at La Purisima Mission. This preserved mission allows visitors to explore the grounds, interact with farm animals, and take part in engaging interactive activities. Kids will love the living history demonstrations and hiking along the park's scenic trails. Take a Sweet Tooth Tour of Lompoc: Check out an epic list of places for the sweet tooth in Lompoc. Sample cookies, cupcakes, specialty donuts, Nutella toast, milkshakes, or melt-in-your-mouth soft-serve cones. Lompoc never has any shortage of sweet treats. Catch a Rocket Launch: Plan your trip around a rocket launch from Vandenberg Space Force Base for an unforgettable family experience. Lompoc has several perfect viewing spots, set up your chairs, and gaze up at the sky. Watching a rocket launch from Vandenberg Space Force Base is not the marvel of technology; it's a celebration of human achievement. Visit the Lompoc Museum: Delve into Lompoc's fascinating past, where exhibits showcase the area's cultural heritage and history. The museum offers interactive displays, artifacts, and captivating stories that will fascinate young minds and spark curiosity. Dive into the Cabrillo High School Aquarium: The aquarium showcases a variety of marine life, providing a captivating glimpse into the diverse ecosystems found in the surrounding waters. Children and adults alike can marvel at colorful tropical fish, coral reefs, and learn about the importance of marine conservation. From interactive exhibits to hands-on learning opportunities, the Cabrillo High School Aquarium offers a memorable marine adventure. Lompoc Mural Tour: Lompoc is a vast canvas of art, thanks to its iconic murals that grace the downtown area. Take a self-guided mural tour to view the vibrant artwork that tells the story of Lompoc's culture and heritage. Pick up a map from the Lompoc Valley Chamber of Commerce or download online to navigate through the town's colorful streets. A Day in the sand at Jalama Beach: Just 30 minutes from Lompoc, Jalama Beach offers an idyllic setting for a memorable day trip. Splash in the waves, or simply soak up the sunshine. Enjoy a picnic on the beach, savoring delicious treats like the famous Jalama Burger. Located on scenic Pacific Coast Highway 1, just 155 miles northwest from LA, Lompoc is a California hidden delight. A valley setting, surrounded by spectacular rolling hills and vineyards, unlocks top class golf, wine tasting, cycling, hiking, skydiving, and surfing at nearby Jalama Beach. www.explorelompoc.com -
08 Jul 23
Expert Hub
California’s Newest and Most Iconic Luxury Hotels and ExperiencesEveryone deserves to be pampered, so do it in style at one of California’s ...Read moreCalifornia’s Newest and Most Iconic Luxury Hotels and Experiences - News & announcementsEveryone deserves to be pampered, so do it in style at one of California’s newest luxury hotels, a once-in-a-lifetime event or an unforgettable dining experience. You truly won't regret planning a fabulous getaway to one of these many luxury offerings. It’ll be the best time of your life!
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08 Jul 23
Expert Hub
Unique Wine Experiences in CaliforniaAs the fourth largest wine producer in the world, California is synonymous with wine ...Read moreUnique Wine Experiences in California - News & announcementsAs the fourth largest wine producer in the world, California is synonymous with wine travel in the United States. From the well-known areas of Napa Valley and Sonoma to less discovered areas like El Dorado County and San Diego, the Golden State is a mecca for oenophiles. Here are some of our favorite wine experiences throughout the state.
Classic Wine Country Experiences
Yorkville Cellars From the Medoc to Mendocino, Yorkville Cellars is the only winery outside of Bordeaux to produce wine from all eight major Bordeaux grapes. Opt for the Oakview Tasting to experience an intimate tasting amidst the organic vineyard. Historic Boeger Winery Boeger Winery – the birthplace of wine in El Dorado County –offers a tasting of six wines in its enchanting garden. Celebrating its 50th anniversary as a winery, visitors can sip wine and tour the historic winery, grounds and vineyards for a behind-the-scenes look. The winery produces a portfolio of reds, whites, rosé and dessert wines. Food & Wine With so many wine producers in the Napa Valley, one way that wineries are setting their experience apart is with elevated food and wine paired tastings. The Chef’s Tasting Menu at Joseph Phelps is a gourmet feast pairing nine seasonal dishes with single-vineyard wines and its famous Insignia Cabernet. At Trefethen Family Vineyard, bites crafted from their home-grown produce are paired with wines in the Taste the Estate flight. The Clif Family Winery offers the fun Clif Family Bruschetteria food truck for guests to pair their favorite dishes with the vineyard’s wines. Cellar Tours Serious oenophiles will enjoy the many cellar tours offered by some of Paso Robles 300 wineries. Eberle is one of the pioneering wineries of the region and offers complimentary tours of its 16,000 square feet of underground caves. Taste the award-winning wines of Robert Hall and explore their caverns on a cave and barrel-tasting tour. Lompoc Ghetto The name might be lowbrow, but the wine inside is anything but. The Lompoc Wine Ghetto is a group of small urban wineries and tasting rooms housed in an industrial park complex. The Lompoc Ghetto represents the largest concentration of world-class, small-production tasting rooms in Santa Barbara County. Jalama Wines Tasting Room Jalama Wines is known for some of the coolest climate Pinot Noir produced in California, but its tasting room is in the desert heat of Palm Springs. As the only winery tasting room in Palm Springs, Jalama is a must-see hotspot for wine lovers. Pali Wine Co. Trade Pluto for Pinot at Pali Wine Co. in Anaheim. Head to Pali Wine Co. to taste top Central Coast Pinot Noirs and Chardonnays on tap. The spacious outdoor patio is pet-friendly and offers full service from the bar and kitchen. Natural Wines While it just opened in summer 2022 in San Diego’s hip North Park neighborhood, Little Thief is already stealing wine lovers’ hearts with its lineup of natural wine from independent producers. The wine bar offers 20 wines by the glass and 50 by the bottle. The bar has a European feel and serves up tapas to perfectly pair with the wine.Unique Experiences
Water into Wine The New Clairvaux Vineyard in Redding is a collaboration between the Trappist-Cistercian monks who call it home and fifth-generation winemaker Aimee Sunseri. Visitors can taste the award-winning wines, as well as tour the Abbey.LOLA Wines It’s hard to beat wine and caviar for sheer decadence. At LOLA Wines, founder and winemaker Seth Cripe is also one of the world’s only producers of bottarga, a caviar delicacy usually only found on the menus in top restaurants in the world. Wine & Design Stay at the boutique MacArthur Place in Sonoma and book the Wine + Design package which takes wine lovers on a day trip exploring the area’s most design-forward wineries. Guests will enjoy wine tastings and a gourmet lunch and receive a copy of The New Architecture of Wine book. Art & Wine Located in the Sierra Nevada foothills just a stone’s throw from Yosemite National Park, Casto Oaks winery serves up its Zinfandels and Bordeaux varietals in a tasting room that doubles as an art gallery. Here you’ll find the blending of fine art and fine wine in historic downtown Mariposa. Cause and Effect Wine geeks can do a truly original tasting at the fifth-generation, family-owned Lange Twins Winery in Acampo. Appropriately named Cause and Effect, guests will taste a variety of wines stored in different conditions to see how it impacts the look, aroma and taste of the wines. Guitars and Grapes Wine and music are a perfect pairing, and at Solvang’s Cali Love Wine, guests are treated to an authentic sensory experience with a pink tasting room and the first-ever guitar museum housed within it. Malibu Discovery Wine Tour Did you know a wine region is hidden behind the Santa Monica Mountains? With Malibu Discovery, you can choose from four tours to explore this secret wine area. Tours include wine room tastings and either brunch, lunch or dinner. Winemaker for a Day Test your skills at crafting wine at the Blending Lab at the BOTTAIA Winery in Temecula Valley. Guests will barrel taste a variety of wines to create three red blends. Once you pick your favorite creation, the staff will bottle, cork and capsule it for you to take home. -
10 May 23
Partner News
10 Ways to Experience Greater Palm Springs ResponsiblyAs increasing numbers of leisure and business travelers strive to travel more responsibly and ...Read more10 Ways to Experience Greater Palm Springs Responsibly - News & announcementsAs increasing numbers of leisure and business travelers strive to travel more responsibly and consciously, Visit Greater Palm Springs (VGPS) has doubled down on its commitment to ensure that the values of sustainability, community, collaboration, and inclusion are not only embedded within the organization itself but also in the region's travel industry. New partnerships, content, and web guides are making it even easier for sustainably-minded travelers, meeting planners, and event producers to find the information and resources they need to curate thoughtful, carbon neutral, and regenerative itineraries throughout the nine desert cities and surrounding protected wildlands. Here are 10 ways travelers can tread lightly when visiting Greater Palm Springs:- Be a Kind Traveler
- Go Car-Free
- Charge Up
- Learn About Sustainable Energy
- Take a Bike Tour
- Tee Off Mindfully
- Embrace Mother Nature
- Shop Antique, Vintage & Consignment
- Savor Farm-to-Table Dining
- Support the Local Indigenous Tribes
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20 Apr 23
Partner News
Visit Native California platform launches promoting the Golden State’s Native lands and cultural heritage experiencesVisit California recently launched online platform, Visit Native California, a new statewide initiative in partnership with ...Read moreVisit Native California platform launches promoting the Golden State’s Native lands and cultural heritage experiences - News & announcementsVisit California recently launched online platform, Visit Native California, a new statewide initiative in partnership with state officials and tribal leaders designed to showcase California’s vibrant Native communities and cultural tourism experiences to travellers around the world. California is home to more than 100 federally recognised tribes, with Native culture woven into the fabric of its communities. The new site is a vital source of information on all of the cultural tourism experiences visitors can find across the state — including museums and cultural centres, outdoor experiences like hiking and boating, restaurants, tasting rooms and so much more. “Visit California is honoured to create a platform that showcases the rich cultural heritage of the Native Americans who have called this place home for thousands of years,” Visit California President & CEO Caroline Beteta said. “We’re committed to partnering with California’s tribes and creating spaces to uplift and honour their voices, communities and cultures.” Visit Native California is funded by a federal grant awarded as part of the American Rescue Plan Act to help the communities hardest hit by the pandemic. The grant earmarks $1 million to increase awareness of and travel to the state’s cultural heritage tourism experiences. The funding enables Visit California to create and share stories on the Visit Native California platform, which are housed online at VisitCalifornia.com. These stories celebrate the spirit and diversity of California’s people and promote visitation to tribes’ cultural heritage tourism experiences. Native storytellers will help expand the California Responsible Travel Code’s emphasis on preserving the state’s cultural heritage and natural resources while bolstering the people who provide and promote Native experiences across the state. Native California experiences across the state Across California, destinations honour and celebrate the rich history of Native American tribes who first inhabited the state more than 15,000 years ago. From cultural heritage centres and museums to annual festivals and historic hotels, the state is a leader in preserving and uplifting Native American history. Learn more about California’s Native American history on your next trip with these unique and inspiring experiences. Cultural Centres and Museums- New Cultural Centre Opening in Palm Springs: Palm Springs is home to the Agua Caliente Band of Cahuilla Indians, the original inhabitants of the area. Explore their history and culture at historic sites like the sacred reservations at Tahquitz and Indian Canyons. Scheduled to open in April 2023, the Agua Caliente Cultural Plazaincludes a Cultural Museum, Gathering Plaza, gardens, Oasis Trail and The Spa at Séc-he, which will restore access to the underground ancient healing mineral waters, estimated to be over 12,000 years old. The Cultural Museum will act as a gateway to the tribe’s past, present and future with five different exhibit areas all dedicated to telling their history from the native flora and fauna of the Indian Canyons to ancient artefacts.
- Honouring the Chumash Tribe in Ventura County: Discover the local history of Ventura County, from the stories of the Chumash people to present-day facts at the Museum of Ventura County. The Chumash exhibit at the Channel Islands Maritime Museumdetails the Chumash as a seafaring civilisation. Tour the Old Mission Basilica San Buenaventura or take a trip to the Channel Islands National Park and discover where the Chumash hunted, fished and traded.
- Native Sites in San Diego: With over 32,000 archaeological sites in San Diego County, the San Diego Archaeology Centerin Escondido features a rich collection of artefacts and allows visitors to learn the story of how people have lived in San Diego County for the past 12,000 years. The Barona Cultural Center & Museum, located on a Native American reservation, offers a unique educational journey with listening alcoves, photographic displays, archives and more than 300 artefacts. Cupa Cultural Center is dedicated to the Pala Indians and enhancing traditional cultural practices.
- People of the Earth’s Santa Monica Park: In honour of the Tongva, “people of the earth”, and Native habitants of Santa Monica, the city built Tongva Park, a six-acre urban oasis adjacent to the beach. Take a self-guided tour of the park, which is divided into four main sections: Observation Hill, Discovery Hill, Garden Hill and Gathering Hill. The park features a native and locally appropriate sustainable plant palette that changes subtly with the seasons. Visit the Santa Monica History Museumto view artefacts and learn more about the Tongva people.
- Walk the Me-Wuk Trail in Tuolumne County: Tuolumne, also known as “Stone Houses,” is home to two native tribes - the Tuolumne Band of Me-Wuk Indians and the Chicken Ranch Band of Me-Wuk Indians. The annual Me-Wuk Lifewaysprogrammes offer authentic experiences to learn about and view ancient Native American dwellings and interpretive exhibits as part of a guided walk on the Shadow of the Me-Wuk Trail in Pinecrest Lake.
- Explore the Culture of the Yokuts in a Self-Guided Tour: Explore the amazing culture of the local Yokuts and Western Mono tribes in a self-guided tour that begins in Visalia. Start at Mooney Grove Museumto see one of the largest native American woven basket collections on display, before heading to the Kaweah Heritage Visitors Center at Kaweah Lake to witness bedrock mortar. Hospital Rock in Sequoia National Park is home to some of the finest examples of native American pictographs and the largest Native American village within current park boundaries once thrived here.
- Visit Native Historic Sites in Siskiyou: Lava Beds National Monumentin northern California has more than 700 caves with Native American rock art sites. The rocks are carved petroglyphs and painted pictographs located in the traditional territory of the Modoc people and their ancestors. Stewart Mineral Springs also offers a unique environment of sacred mineral waters and a variety of workshops where the Karuk Tribe has respected these springs for generations.
- Los Angeles Native American Culture and Heritage: Explore the history and impact of Los Angeles’ Native American culture and heritage at the Autry Museum of the American Westthat’s filled with Native film memorabilia, historic firearms and paintings. The Becoming Los Angeles exhibit at the National History Museum has sections on the Gabrielino and Tongva homelands. Heritage Park has traditional Tongva dwellings built by Tongva volunteers and Wishtoyo Chumash Village authentically recreates a working Native American village.
- Festivals and Tours in Del Norte County: Del Norte County is rich with Native American culture. Experience the Yurok tribe’s annual Klamath Salmon Festivalon 19th August, or Tolowa Dee-ni’ Day on 22nd September. Hike the Grove of Titans to view the tallest coastal redwood trees on earth that are sacred to the Tolowa, tour the Yurok Country Visitor Center for local gems or book a Redwood Yurok Canoe Tour to paddle in an authentic hand-carved dugout canoe.
- Learn More About Native Cultures in Eureka: The Wiyot Heritage Centerjust 15 miles south of Eureka is dedicated to the understanding, revitalisation and celebration of Wiyot culture. It’s home to a permanent collection of Wiyot cultural materials and showcases temporary exhibits, educational programming and festivals throughout the year. In the city of Eureka, the American Indian Art and Gift Shop features work by more than 40 local indigenous artists and many out-of-area Native artists and crafters. Visitors can view extensive Native American basketry and regalia at the Clarke Historical Museum in Eureka.
- Experience a Kuyam at Ojai Valley Inn: Surrounded by sprawling hills and lush greens, Ojai Valley Inncontinues to honour its Native American history and the Chumash Indians who settled in Ojai more than 10,000 years ago. From the names of its buildings and spaces, to its signature experiences, guests are immersed in Chumash heritage. At Spa Ojai, experience a Kuyam (“a place to rest together”), which is a therapeutic detoxifying massage coupled with a meditative and traditional Chumash narrative.
- Temecula’s Native American-Owned and Operated Resort: Located in Temecula Valley, Pechanga Resort Casinois owned and operated by the Pechanga Band of Luiseño Indians who created the luxury resort to pay tribute to their heritage. Admire the cultural, historical and artist installations in the resort’s lobby and Summit Events Center. Spa Pechanga offers services derived from the healing botanicals used by Native people and is one of the only Native American-inspired spas in California.