Visit St. Pete-Clearwater, Pinellas County’s official destination marketing organization, has inked an 18-month partnership with the Betfred Rugby Super League. This is a top tier Rugby League competition in the Northern Hemisphere. As an advertising sponsor, branded LED banners will be prominently featured across more than 100 matches, which will also be televised on BBC and Sky Sports. The partnership includes high-profile games throughout the season as well as the playoffs and finals along with marquee matches, such as the England vs. France international match. The Betfred Rugby Super League games give the beaches of  St. Pete-Clearwater global exposure as the games are aired in over 50 countries. These include France, Belgium, Switzerland, Gulf States, Asia, Australia, New Zealand, and Canada. The sponsorship also includes an integrated online and radio campaign, with Visit St. Pete-Clearwater assets prominently displayed in stadiums. Additionally, there will be specially-designed ads on the radio and online content. With an estimated viewership of over 40 million, the partnership promises extensive visibility for the Visit St. Pete-Clearwater brand. The sponsorship will run until 31 December 2025. Steve Grimes, Chief Marketing Officer of Visit St. Pete-Clearwater, says: “The Rugby Super League's growing popularity worldwide provides a dynamic platform to reach diverse and passionate sports fans.” "We are proud to align our brand with one of the fastest-growing sports globally.”

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