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UNLOCK TAMPA BAY
FLORIDA’S MOST
The heart of Florida’s west coast beats in Tampa Bay. Visit Tampa Bay encourages adventurous travelers to unlock sun, fun and culture in Florida’s most diverse travel destination. As a not-for-profit corporation certified by Destinations International’s Destination Marketing Accreditation Program (DMAP), we work with hundreds of partners to tell the world the story of Tampa Bay.
Treasure awaits.
The tourism industry is a significant driver of Hillsborough County’s economic development. The $3.6 billion in visitor spending supports a total of $5.6 billion in sales across the county, these sales create more than 48,000 jobs with associated incomes of over $2.1 billion. Aside from jobs and income, Hillsborough residents benefit from tourism due to the $347 million it generates in state and local taxes revenues.
We are funded in part by Tourism Development Collections (aka the bed tax) gathered in Hillsborough County from overnight visitors. These funds provide resources to support the base marketing, advertising and promotions programs; office operations; partnership marketing; customer services; and administrative support functions that support all other departments.
OUR MISSION
To create vibrant economic development for our community by collaboratively increasing visitation to Tampa Bay.
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10 Jan 25
Partner News
Visit Tampa Bay to Inspire UK Art Scene as the Official Destination Sponsor of the London Art FairTampa Bay Artist La’ford to Feature with Installation on Global Stage Jan. 22-26 ...Read moreVisit Tampa Bay to Inspire UK Art Scene as the Official Destination Sponsor of the London Art Fair - News & announcementsTampa Bay Artist La’ford to Feature with Installation on Global Stage Jan. 22-26
London in January just got warmer and brighter as Visit Tampa Bay proudly announces its role as the exclusive Destination Sponsor of the 2025 London Art Fair. This high-profile partnership cements Tampa Bay’s reputation as a hub for vibrancy and creativity and is part of Visit Tampa Bay’s extensive $1 million-plus marketing campaign in London that showcases the region’s artistic excellence while inspiring UK travelers to experience Tampa Bay’s unique vitality and charm. At the heart of Tampa Bay’s presence at the fair is renowned local artist Ya La’ford, whose bold, geometric creations have captivated audiences worldwide. Her artwork, a cornerstone of the sponsorship, will be prominently featured at the fair, reflecting Tampa Bay’s dynamic cultural landscape. “It’s a tremendous honor to represent Tampa Bay at the 2025 London Art Fair,” said La’ford. “Reflecting the unique history and culture of our region, the Bay area art scene is a vibrant and dynamic tapestry. By showcasing how art fosters connection and creativity, I hope to inspire everyone in attendance to experience the rich beauty and unique sense of community that make Tampa Bay a must-visit destination.” La’ford and Santiago C. Corrada, President and CEO of Visit Tampa Bay will be featured in a panel discussion alongside London-based artist Jason Bruges, exploring the transformative impact of public art on communities. Bruges has one current installation in Tampa and two more will be unveiled this year. “One of Tampa Bay’s most striking characteristics is the art that incorporates Tampa’s eclectic history and culture, from sculptures to murals, into the landscape,” said Corrada. “We’ve seen firsthand art’s power to connect us to one another, transforming strangers into neighbors and turning neighborhoods into communities. It’s important to share that experience with others in hopes they can use art to have a similar positive impact.” Adding to the artistic showcase, Tampa Bay lifelong resident and artist, Dylan Perry, will lead two interactive art activities during the fair with Visit Tampa Bay-sponsored Brentford Football Club at a media event at the Globe Theater. Perry’s vibrant mixed-media creations, inspired by Tampa Bay’s eclectic culture and history, will shine as he collaborates on pieces centered on the theme of ‘Heart.’ The London Art Fair partnership is one of several strategic initiatives under Visit Tampa Bay’s London marketing campaign. High-impact, out-of-home advertising placements in iconic locations like Waterloo and Euston stations, as well as taxi wraps and digital billboards, are captivating the attention of millions of commuters. In-market representation and activations at major travel trade shows are further bolstering Tampa Bay’s visibility among key audiences. The campaign also leverages cutting-edge digital tactics, including collaborations with Expedia and Skyscanner, to engage travel planners at critical decision-making stages. Custom landing pages, banner ads, and innovative data-driven targeting are designed to drive travel bookings directly to Tampa Bay. In addition to the London Art Fair, Tampa Bay is spotlighted during the Brentford Football Club’s matches and through exclusive media events, including a cultural showcase at the Swan at the Globe. Corrada emphasized these initiatives, collectively generating over 45 million impressions, demonstrate Tampa Bay’s commitment to positioning itself as a premiere destination for international travelers. “Thanks to our tantalizing eateries, gorgeous weather, scenic beauty, distinct culture and welcoming spirit, Tampa Bay has gained increasing prominence as a destination of choice for discerning travelers in significant international markets like the United Kingdom and Germany,” said Corrada. “Key partnerships with the London Art Fair and Brentford Football Club are invaluable for reminding our international friends that Tampa Bay is ready to play and welcome them for a world-class visit.” Running from January 22-26, the London Art Fair provides an unparalleled platform to celebrate Tampa Bay’s artistic talent and cultural depth. Through the works of La’ford and Perry, Tampa Bay offers visitors a vivid glimpse into its vibrant, hospitable community, inspiring audiences to explore all that the destination has to offer. -
10 Jan 25
Partner News
Hillsborough County Tourism Hits Billion-Dollar Threshold for Third Consecutive Calendar YearRecord November Revenue Passes $100 Million for First Time Ever Hillsborough County’s tourism ...Read moreHillsborough County Tourism Hits Billion-Dollar Threshold for Third Consecutive Calendar Year - News & announcementsRecord November Revenue Passes $100 Million for First Time Ever
Hillsborough County’s tourism and hospitality industry eclipsed the billion-dollar mark in hotel taxable revenue in 2024 for an unprecedented third-straight calendar year, with $1,052,883,894 earned through the end of November. November hotel taxable revenue surpassed $100 million for the first time and generated tourist development tax (TDT) collections of $6,159,362, both November records. This solid welcome to the holiday travel season represented a 35.8% increase over the same period last year. November’s performance follows on the heels of record hotel revenue and collections in October and September 2024 as well, propelling the destination past the billion-dollar threshold with December’s collections still to be tallied. Santiago C. Corrada, President and CEO of Visit Tampa Bay, said this wave of success is a sign of the drive generated through partnership, innovation, and leadership. “Exceeding the billion-dollar threshold for the third year in a row is a testament to officials in each municipality and at the county-level, our innovators and investors in every hospitality sector, and the collective efforts of our more than 900 partners,” said Corrada. Hotels saw a new all-time high in occupancy for November at 81.1%, a 21.8% increase from November 2023. Full rooms combined with an Average Daily Hotel Room Rate (ADR) of $169.83 and Revenue Per Available Room (RevPAR) of $137.76 fueled November’s feat, something Corrada attributes to the strength of the local hospitality industry and recent key marketing campaigns. “Our industry found opportunities in the face of challenges in the past year,” said Corrada. “That kind of determination along with investments in marketing the destination in the wake of high-profile weather events have helped Tampa Bay’s hospitality industry thrive at a record pace.” -
11 Dec 24
NEWS
Tampa area October hotel revenue tops $100 million for first timeThe lower autumn temperatures didn’t cool the hotel industry’s strong start to Fiscal Year 2025 ...Read moreTampa area October hotel revenue tops $100 million for first time - News & announcementsThe lower autumn temperatures didn’t cool the hotel industry’s strong start to Fiscal Year 2025 in Hillsborough County and Tampa Bay. October’s taxable hotel revenue surpassed $100 million for the first month ever. Hotel stays earned $101,711,839 in revenue and generated $6,155,987 in Tourism Development Taxes (TDT). This is a collections record for the month of October, nearly 28% higher than last year. October’s hotel occupancy rate was 78.5%, also up 14% year-over year. The Average Daily Hotel Room Rate (ADR) came in at $166.21 and Revenue Per Available Room (RevPAR) at $130.51. “Robust TDT and hotel figures for October are a strong indication Tampa Bay’s hospitality industry has sustained the positive momentum generated in 2023 and 2024,” said Santiago C. Corrada, President and CEO of Visit Tampa Bay. “Ultimately, though, this success comes down to our Hillsborough County, City of Tampa, Temple Terrace, and Plant City leadership, and our more than 900 partners who are the backbone to our hospitality industry.” While the recent storms caused short-term displacement into Tampa hotels, the potential disruptions in visitor perception is being countered with a major marketing investment in domestic and international markets. Corrada highlighted that Visit Tampa Bay is reminding all potential visitors, including the meeting and convention industry, that Tampa Bay is ready now. Visit Tampa Bay is ready to reward meeting planner and conventions partners now with a new meetings incentive. “Meetings and conventions generate business for every sector of our hospitality industry,” said Corrada. “We have several meetings incentives to offer to further showcase to meeting professionals why Tampa Bay is the ideal choice.” -
06 Nov 24
Partner News
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing StrategyPatrick Harrison of Tampa Bay Tourism discusses the city’s recovery after recent weather disruptions, ...Read morePatrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy - News & announcementsPatrick Harrison of Tampa Bay Tourism discusses the city’s recovery after recent weather disruptions, emphasizing that Tampa's tourism infrastructure remained intact despite the challenges. He reassures potential travelers that the city is fully operational and encourages visitors to support local communities. Harrison also outlines an expanded marketing push in the UK, which will kick off earlier this year with a higher budget and new sponsorships, including a partnership with the London Artfare. He highlights the importance of community-focused sports marketing, leveraging sponsorships with football teams like Brentford FC to enhance brand awareness and local engagement. -
16 Jul 24
NEWS
Destinations International’s convention kicks off in TampaTampa Bay takes center stage this week as destination experts gather at the largest ...Read moreDestinations International’s convention kicks off in Tampa - News & announcementsTampa Bay takes center stage this week as destination experts gather at the largest annual convention for Destinations International. It runs from July 16-18 at the J.W. Marriot Tampa Water Street. "Hosting destination professionals in Tampa this week is an opportunity for this community to our region," said Santiago C. Corrada, President and CEO of Visit Tampa Bay. Destinations International President and CEO, Don Welsh expects record-level conference attendance. "We are delighted to welcome a sell-out crowd of almost 2,000 attendees representing more than 30 countries and territories," Welch said. Visit Tampa Bay continues to see a steady stream of successful conferences hosted. Lat month, Omega Psi Phi Fraternity, Inc., hosted their 84th and largest Grand Conclave ever at the Tampa Convention Center with more than 30,000 attendees. Still to come later this year are more than a dozen large conventions, including the Florida Governor's Conference on Tourism August 28-30. For their annual convention, Destinations International has curated an experience where attendees feel engaged and connected with the Tampa Bay community. They will learn about issues that affect the residents and economy. This includes: Partnering with the NAACP of Hillsborough County to allow high-school students to shadow DI professionals. Community service efforts with Feeding Tampa Bay. Creating a "Giving Circle" by which attendees can donate funds to local non-profits. Teaming up with Visit Tampa Bay to showcase small local businesses during the convention. Destinations International plans to catalogue these efforts into a "Tampa Case Study" that will be shared with DMOs both domestically and internationally.Related News Stories: What's new in Fort Lauderdale Visit Tampa Bay - TravelMole TravelMole Las Vegas Visitors and Convention Authority - TravelMole BIT Milan - TravelMole Travel industry gathers in LA for IPW convention American Tours International - TravelMole Visit Detroit - TravelMole The Palm Beaches unveils agent training portal Pacific Asia Travel Association (PATA) - TravelMole
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10 Jul 24
NEWS
Visit Tampa Bay partners with German team F.C. St. PauliVisit Tampa Bay has partnered with German soccer team FC St. Pauli "Wilken Engelbracht, Commercial ...Read moreVisit Tampa Bay partners with German team F.C. St. Pauli - News & announcementsVisit Tampa Bay has partnered with German soccer team FC St. Pauli "Wilken Engelbracht, Commercial Director of FC St. Pauli said: "This partnership opens up new opportunities for us to strengthen our international relationships.” “We look forward to a successful collaboration and many joint projects." The initial two-year deal includes media opportunities and there will be a Tampa takeover in Hamburg in the near future. Tampa Bay activations will take place at the Millerntor-Stadion throughout the season. Germany is traditionally a leading international market for visitors to Tampa Bay. “The culture surrounding St. Pauli FC reflects Tampa Bay’s high energy, spirit, and fun,” said Santiago C. Corrada, president and CEO of Visit Tampa Bay. “St. Pauli’s skull-and-crossbones team flag embodies the spirit of swashbuckling rebellion.” Visit Tampa Bay currently partners with all Tampa Bay-based sports franchises, including the Tampa Bay Buccaneers, The Tampa Bay Rowdies, The Tampa Bay Rays, The Tampa Bay Lightning, and Brentford FC in the English Premier League.Related News Stories: Visit Tampa Bay - TravelMole Visit Tampa Bay rolls out new branded craft beer Visit Tampa Bay touts success of Riverwalk Attraction Pass Visit Tampa Bay Launches New Training Platform for Travel ... Mālama Maui By Visiting Mindfully - TravelMole Pure Michigan - TravelMole Miami Beach kicks off Pride season Princess Cruises launches new loyalty accelerator program Cruise Croatia announces 2025 small-ship cruising programme Royal Caribbean orders seventh Oasis-class ship - TravelMole
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29 May 24
NEWS
Visit Tampa Bay unveils new summer campaignVisit Tampa Bay is highlighting the Tampa region’s blend of adventure and relaxation in ...Read moreVisit Tampa Bay unveils new summer campaign - News & announcementsVisit Tampa Bay is highlighting the Tampa region’s blend of adventure and relaxation in its latest marketing campaign. The organization is calling on families, road-trippers, and multicultural audiences to embark on their next summer vacation in Tampa Bay. From mid-May through the end of August, English and Spanish speaking travelers from Atlanta, Orlando, and Miami-Fort Lauderdale will have increased exposure to the Tampa Bay experience. It has been produced with agency of record FKQ Advertising + Marketing, Tampa Bay’s historical visitation data, current economic trends, and other factors influencing traveler decision-making were analyzed to select the best-performing markets within easy driving distance. The campaign highlights major attraction partners including Busch Gardens Tampa Bay, The Florida Aquarium, ZooTampa at Lowry Park, the Museum of Science & Industry (MOSI), and the Straz Center for the Performing Arts. “Summer is the perfect time to experience our world-class destination,” said Santiago C. Corrada, President and CEO of Visit Tampa Bay. “Our warm welcome and laid-back attitude make Tampa Bay the ideal spot for summer.” The majority of the campaign will be customized to the diverse audiences in each target market. In Atlanta, the destination is continuing its partnership with WAMJ-FM, the largest Black-owned broadcasting company in the U.S., including endorsements by popular DJ Jackie Paige. Visit Tampa Bay’s video ads can be seen on Warner Music Experience’s social platforms and YouTube channel. In the Miami-Ft. Lauderdale market, audiences can expect Spanish language premium video on Televisa Univision, imagery on digital billboards and panels across major highways and in high-traffic areas such as Little Havana and Coconut Grove. Orlando will also see bright and bold ads on digital billboards on busy highways such as I-4 and I-Drive. Through a partnership with Expedia, Tampa Bay will be introduced to national audiences through the eyes of real people. Custom stories will be featured on a branded landing page, social media, and promoted on the website. Additional media channels will also be used across all markets to maximize exposure and includes advertising on Disney and Hulu’s latest premium platform, Disney Streaming Entertainment, to reach families on both platforms.Related News Stories: Visit Tampa Bay rolls out new branded craft beer Visit Tampa Bay - TravelMole Visit Tampa Bay touts success of Riverwalk Attraction Pass Visit Tampa Bay Launches New Training Platform for Travel ... Welcome to the Orlando Travel Academy - TravelMole Brand USA MegaFam 2024! - TravelMole CLIA announces new trade events Arival unveils new Edinburgh travel experiences conference Princess Cruises launches onboard credit promotion Royal Caribbean orders seventh Oasis-class ship - TravelMole
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11 Apr 24
NEWS
Visit Tampa Bay touts success of Riverwalk Attraction PassThe Tampa Riverwalk Attraction Pass has a stellar 2023, with a 72% year over year ...Read moreVisit Tampa Bay touts success of Riverwalk Attraction Pass - News & announcementsThe Tampa Riverwalk Attraction Pass has a stellar 2023, with a 72% year over year increase in units sold. The Pass generated a $85,000 increase in revenue to $210,000. Rolled out 2022 by Visit Tampa Bay in conjunction with Bandwango, the Riverwalk Pass has become popular for both visitors and locals. The pass curates seven attractions along the Tampa Riverwalk, and packages them into a 1-Day or 3-Day pass. It showcases partner attractions like the American Victory Ship & Museum, Glazer Children's Museum, Pirate Water Taxi, Tampa Museum of Art, and the Florida Aquarium. In 2023, the Riverwalk Pass was enjoyed by almost 12,000 unique visitors. It showed significant growth in visitor numbers during the summer and a notable resurgence in December. "Just two short years, we've seen the incredible growth of the Riverwalk Attraction Pass and watched it boost the economic impact for our destination," said Santiago C. Corrada, president and CEO of Visit Tampa Bay. "This collaborative effort has also helped our smaller partners share in the success of the pass' popularity." "With so many amazing cultural attractions like the Glazer Children's Museum in Downtown Tampa, the Riverwalk Pass positions Tampa's Riverwalk as a cultural hub in the region," said Kate White, Chief Marketing Officer of Glazer Children's Museum. The pass can be purchased online at: https://www.VisitTampaBay.com/riverwalk-pass.Related News Stories: Visit Tampa Bay - TravelMole Visit Tampa Bay Launches New Training Platform for Travel ... Visit Tampa Bay launches new cookbook, food podcast - TravelMole Visit Tampa Bay launches new summer tourism campaign New travel job vacancies double Carnival opens solar energy park at Amber Cove port Travel job placements at six-month high Saudi Tourism launches first global campaign for AlUla Royal Caribbean orders seventh Oasis-class ship - TravelMole Princess Cruises launches onboard credit promotion
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24 Jan 24
NEWS
Visit Tampa Bay launches new cookbook, food podcastVisit Tampa Bay has unveiled Volume 2 of Tampa’s Table: A Culinary Evolution, again showcasing the ...Read moreVisit Tampa Bay launches new cookbook, food podcast - News & announcementsVisit Tampa Bay has unveiled Volume 2 of Tampa’s Table: A Culinary Evolution, again showcasing the diverse flavors of the destination. It builds on the success of Volume 1, and with the influence of the MICHELIN Guide's arrival, Volume 2 takes foodies on a flavorsome journey through the Tampa region. The book showcases 52 local restaurants, each contributing their unique flair to Tampa Bay’s culinary landscape. It contains a total of 54 unique recipes covering a diverse range of dishes that capture the essence of gastronomy in the region. “Volume 2 is a culinary voyage beyond a traditional cookbook. Tampa Bay is inviting you to explore our rich history and vibrant culture,” said Santiago C. Corrada, CEO of Visit Tampa Bay. “This edition is a celebration of innovation, tradition, and the extraordinary chefs who continuously shape our unique culinary landscape." Volume 2 invites readers to explore Tampa Bay's food culture through engaging storytelling too. In collaboration with renowned food experts and writers, it intertwines tales of dishes and chefs, highlighting the cultural significance of food in fostering connections. As a complement to the cookbook, Visit Tampa Bay has also launched its first-ever food-focused podcast, "Tampa’s Table: A Culinary Journey.” The first season of this 10-episode podcast, hosted by Jeff Houk, Vice President of 1905 Family of Restaurants, delves into the stories behind Tampa Bay’s culinary scene. Notable guests featured in the podcast include Ferrell Alvarez from Proper House Group, Bryce Bonsack from the Michelin Bib Gourmand restaurant Rocca, and Roberto Torres from Blind Tiger Coffee Roasters. Tampa’s Table Volume 2 can be purchased in Visit Tampa Bay’s Unlock Tampa Bay Visitors Center and online.Related News Stories: Visit Tampa Bay Visit Tampa Bay Launches New Training Platform for Travel ... Virgin Atlantic touches down in Tampa Bay Christmas Town at Busch Gardens Tampa Bay Training & Competitions Royal Caribbean cancels next cruise from fog-bound Tampa Bay ... Dream Hotel Group signs Saint Lucia resort Princess Cruises appoints Nikki Dos Santos as sales manager ... New coaster ride coming to Busch Gardens Tampa in spring ... Travel Agency Distribution Workshop: NDC, Payments & Selling ...
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19 Jan 24
NEWS
Meeting Professionals invited to do ‘Tampa Bay Your Way’Visit Tampa Bay is inviting meeting professionals to explore Tampa Bay with the "Tampa Bay ...Read moreMeeting Professionals invited to do ‘Tampa Bay Your Way’ - News & announcementsVisit Tampa Bay is inviting meeting professionals to explore Tampa Bay with the "Tampa Bay Your Way" Giveaway. From now until March 30, 2024, one meeting professional and a guest will receive complimentary airfare, three nights' hotel accommodation, concert or event tickets, and two restaurant gift cards. They are required to take a photo with one of the Visit Tampa Bay outdoor ads in Boston, Chicago, Dallas, Philadelphia, New York or Washington, D.C. As well as the winner, everyone posting to Instagram or Facebook and tagging @VisitTampaBay will receive a $50 gift card to the Unlock Tampa Bay Visitors Center. Grand Prize winner will be drawn on or around 4/15/2024. "We're excited to launch this unique giveaway designed specifically for meeting professionals to enjoy what our vibrant destination offers to groups," said Santiago C. Corrada, President and CEO of Visit Tampa Bay. "We are creating a unique, customizable experience for the winner that allows them to experience Tampa Bay in a personal way." The prize must be redeemed by 9/30/2024. The heart of Tampa Bay's walkable Convention District is the upgraded Tampa Convention Center. The recent $44.5 million expansion features 18 new meeting rooms overlooking the Hillsborough River. Groups can stay at upscale hotels with numerous amenities and dine at Michelin-recognized restaurants.Related News Stories: Flash mobs wake up corporate events Register for World Travel Market London Colorado Tourism National marketing campaign to build Australia's Business Events ... BIT Milano Hosted Buyer Program Open for Applications Unique meetings in the Florida Keys HVCB launches marketing campaign to showcase Waikiki ... Travel South International Showcase 2022 South African Tourism New positive mood among meeting/convention-goers
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10 Jan 24
TRAINING | COMPETITION
Visit Tampa Bay Launches New Training Platform for Travel Advisors WorldwideNew DMO Training Program Revolutionizes Travel Training with Cutting-Edge Technology In an innovative ...Read moreVisit Tampa Bay Launches New Training Platform for Travel Advisors Worldwide - News & announcementsNew DMO Training Program Revolutionizes Travel Training with Cutting-Edge Technology
In an innovative collaboration with TravPRO Mobile, Visit Tampa Bay proudly announces its new travel advisor training and sales mobile platform. Launched in December 2023, this custom-crafted and forward-looking system, known as the Tampa Bay Specialist Learning & Sales Companion™, marks a significant advancement in remote destination sales and training. This mobile app goes beyond a typical educational course; it's a comprehensive training, marketing, and sales tool designed specifically for travel advisor partners. With two multi-modal chapters featuring curated content on essential visitor information, including transportation, accommodations, attractions, and more, the Tampa Bay Specialist Sales Companion™ is fully mobile. Advisors can download the app on iOS or Android to access this valuable resource anytime and anywhere, syncing training progress and programs between web and mobile versions for on-the-go promotion and sales. “Our strategic partnership with TravPRO Mobile ensures that advisors stay up-to-date, keeping pace with the latest developments in our ever-evolving destination,” said Santiago C. Corrada, President & CEO of Visit Tampa Bay. “Together, we are not only transforming the way advisors engage with Tampa Bay — but positioning the area as a premier destination globally." The Tampa Bay Specialist Learning & Sales Companion™ program extends an invitation to travel advisors across North America, Mexico, Colombia, UK, Germany, Scandinavia, and Switzerland providing them with wide-ranging resources to explore and effectively promote the destination. Upon successful completion of the training, advisors receive certification as a Tampa Bay Specialist, gaining access to the trademarked Sales Companion. This resource, encompassing retain, promote, and sell channels, serves as a continuous 24/7 support system, allowing advisors to maintain expertise and engage with clients and prospects. “We are proud and excited to grow our partnerships in Florida with the launch of the new Tampa Bay Specialist Sales Companion™,” said Jonathan Cooper, founder and CEO of TravPRO Mobile. “Our innovative mobile application was purposefully created to help advisors easily learn, promote, and sell Tampa Bay anywhere, anytime, and from any device.” To access the Tampa Bay Specialist Sales Companion™ program, visit www.VisitTampaBaySpecialist.com, or on mobile devices by visiting the App Store or Google Play, and via TravPRO Mobile’s travel advisor super-app, TheSOURCE. -
01 Nov 23
NEWS
Tampa Bay tourism celebrates best year everIt has been another banner year for Tampa Bay tourism. Visit Tampa Bay achieved its ...Read moreTampa Bay tourism celebrates best year ever - News & announcementsIt has been another banner year for Tampa Bay tourism. Visit Tampa Bay achieved its best fiscal year ever with nearly $1.1 billion in taxable hotel revenue. September numbers (which complete the year) show record growth with the Tourist Development Tax (TDT) for the month reaching $4,381,758, a 6.2% increase over last year. September’s hotel occupancy rate also increased 3.2% to 63.7%. The average daily rate (ADR) came in at $139.93 with RevPAR at $89.15. "It’s a remarkable display of collective effort. We take immense pride in every individual in our industry,” said Santiago C. Corrada, President and CEO of Visit Tampa Bay. “Tampa Bay has proven it sets standards that others strive to follow.” One of the core contributors was a busy summer for conventions. It grew hotel revenue by 10% over last year. Tampa Bay tourism was also recognized as leading the way in hospitality recovery, achieving the #1 spot amongst the top 25 US markets in the Hospitality Group and Business Performance Index from Knowland and Amadeus. Visit Tampa Bay plans attracting more conventions, group business, and leisure travelers to maintain its leading position.
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