Visit Tampa Bay to Inspire UK Art Scene as the Official Destination Sponsor of the London Art Fair - News & announcements
Tampa Bay Artist La’ford to Feature with Installation on Global Stage Jan. 22-26
London in January just got warmer and brighter as
Visit Tampa Bay proudly announces its role as the exclusive Destination Sponsor of the 2025 London Art Fair.
This high-profile partnership cements Tampa Bay’s reputation as a hub for vibrancy and creativity and is part of Visit Tampa Bay’s extensive $1 million-plus marketing campaign in London that showcases the region’s artistic excellence while inspiring UK travelers to experience Tampa Bay’s unique vitality and charm.
At the heart of Tampa Bay’s presence at the fair is renowned local artist Ya La’ford, whose bold, geometric creations have captivated audiences worldwide. Her artwork, a cornerstone of the sponsorship, will be prominently featured at the fair, reflecting Tampa Bay’s dynamic cultural landscape.
“It’s a tremendous honor to represent Tampa Bay at the 2025 London Art Fair,” said La’ford. “Reflecting the unique history and culture of our region, the Bay area art scene is a vibrant and dynamic tapestry. By showcasing how art fosters connection and creativity, I hope to inspire everyone in attendance to experience the rich beauty and unique sense of community that make Tampa Bay a must-visit destination.”
La’ford and Santiago C. Corrada, President and CEO of Visit Tampa Bay will be featured in a panel discussion alongside London-based artist Jason Bruges, exploring the transformative impact of public art on communities. Bruges has one current installation in Tampa and two more will be unveiled this year.
“One of Tampa Bay’s most striking characteristics is the art that incorporates Tampa’s eclectic history and culture, from sculptures to murals, into the landscape,” said Corrada. “We’ve seen firsthand art’s power to connect us to one another, transforming strangers into neighbors and turning neighborhoods into communities. It’s important to share that experience with others in hopes they can use art to have a similar positive impact.”
Adding to the artistic showcase, Tampa Bay lifelong resident and artist, Dylan Perry, will lead two interactive art activities during the fair with Visit Tampa Bay-sponsored Brentford Football Club at a media event at the Globe Theater. Perry’s vibrant mixed-media creations, inspired by Tampa Bay’s eclectic culture and history, will shine as he collaborates on pieces centered on the theme of ‘Heart.’
The London Art Fair partnership is one of several strategic initiatives under Visit Tampa Bay’s London marketing campaign. High-impact, out-of-home advertising placements in iconic locations like Waterloo and Euston stations, as well as taxi wraps and digital billboards, are captivating the attention of millions of commuters. In-market representation and activations at major travel trade shows are further bolstering Tampa Bay’s visibility among key audiences.
The campaign also leverages cutting-edge digital tactics, including collaborations with Expedia and Skyscanner, to engage travel planners at critical decision-making stages. Custom landing pages, banner ads, and innovative data-driven targeting are designed to drive travel bookings directly to Tampa Bay.
In addition to the London Art Fair, Tampa Bay is spotlighted during the Brentford Football Club’s matches and through exclusive media events, including a cultural showcase at the Swan at the Globe. Corrada emphasized these initiatives, collectively generating over 45 million impressions, demonstrate Tampa Bay’s commitment to positioning itself as a premiere destination for international travelers.
“Thanks to our tantalizing eateries, gorgeous weather, scenic beauty, distinct culture and welcoming spirit, Tampa Bay has gained increasing prominence as a destination of choice for discerning travelers in significant international markets like the United Kingdom and Germany,” said Corrada. “Key partnerships with the London Art Fair and Brentford Football Club are invaluable for reminding our international friends that Tampa Bay is ready to play and welcome them for a world-class visit.”
Running from January 22-26, the London Art Fair provides an unparalleled platform to celebrate Tampa Bay’s artistic talent and cultural depth. Through the works of La’ford and Perry, Tampa Bay offers visitors a vivid glimpse into its vibrant, hospitable community, inspiring audiences to explore all that the destination has to offer.
United Kingdom
United States
Asia Pacific
