Accor Announces Signing of First Emblems Collection Property In Italy

Tuesday, Apr 01, 2025 0

“Hotel Bellevue Cortina d’Ampezzo perfectly embodies the essence of the Emblems brand: refined and exclusive hospitality, in which luxury and intimacy come together. Nestled in the heart of the Dolomites, this new destination is a true source of pride for us as it seamlessly blends luxury and nature, emotion and experience. I extend my sincere gratitude to Invel Real Estate and Prodea Investments for their trust in this magnificent project.”

— Maud Bailly, CEO of Sofitel Legend, Sofitel, MGallery and Emblems

The signing of Hotel Bellevue Cortina d’Ampezzo, Emblems Collection represents a defining moment in the brand’s global expansion—honouring a legacy while forging a new icon in the heart of the Dolomites. This project marks the beginning of a promising partnership with visionary owners from South-East Europe, who share Accor’s ambition of redefining luxury through heritage, craftsmanship, and innovation.

“We are committed to shaping the future of luxury hospitality by preserving heritage while embracing innovation. We are thrilled to partner with Accor in leading the iconic Bellevue into a new era of excellence by restoring its prominence in one of Europe’s most prestigious alpine destinations. The masterful design direction by Tihany, coupled with our selection of the Emblems brand, reflects our dedication to creating a lasting legacy—ensuring the resort remains a benchmark for sustainable, world-class hospitality for generations to come.”

— Marianna Papachristophorou, Partner, Head of Hospitality, Invel Real Estate

Hotel Bellevue Cortina d’Ampezzo, Emblems Collection is located on Corso Italia, Cortina’s most iconic address, with roots dating back to the late 19th century. Crafted by the Italian architects pconp, the property’s architecture seamlessly blends traditional alpine charm with a contemporary aesthetic, creating an elegant and authentic mountain retreat. Renowned Tihany Design Studio imagined the interiors, capturing the essence of ‘Embrace Cortina’—an invitation to reconnect with nature, heritage, and a sense of belonging. The interiors highlight rich materials and local craftsmanship, including timeworn marble mosaics crafted from Bianco Antico stone from the Veneto region, finished to evoke the polished charm of Italy’s historic buildings.

“We aimed to capture the essence of this legendary mountain retreat—where mid-century glamour meets the raw beauty of the Dolomites and the vibrant spirit of après-ski life. Deeply inspired by the surrounding landscape, our design integrates locally sourced materials—stone, warm woods, and handcrafted textiles—that echo the textures and colours of the mountains. The rich craftsmanship of the region is reflected in every bespoke detail, from Dolomite-inspired furnishings to artisanal finishes, creating a seamless dialogue between the interiors and the alpine scenery.”

— Alessia Genova, Principal at Tihany Design

Paying tribute to the beauty of the Dolomites and capturing the elegance of Cortina’s golden age, the decor features custom-made Dolomite-inspired furnishings. Inspired by the mountain landscape, these pieces bring nature indoors, transforming every space into a living reflection of Cortina’s stunning surroundings. The design embodies organic alpine elegance, enriched with artful and engaging touches.

Beyond aesthetics, the hotel will feature 80 luxury rooms including 27 suites with views of the mountains. As part of its commitment to holistic well-being, the spa will span 500 square meters, offering a serene retreat for post-ski relaxation. Guests can unwind in one of three treatment rooms, indulging in a thoughtfully curated selection of wellness experiences designed for the modern alpinist. The intimate wellness centre features both an indoor and an outdoor pool, inviting guests to immerse themselves in self-guided healing and rejuvenating bathing rituals.

Regarding the dining and entertainment experience, the hotel will propose a world-class venue bringing to new heights the guest experience. Poised to become the next hotspot, the hotel will offer creative culinary stages with the Bellevue Terrace, where every season will find its beat and a main dining venue that will serve as a central gathering spot.

Aligned with the brand’s commitment to responsible hospitality, the Hotel Bellevue Cortina d’Ampezzo project will incorporate energy-efficient design practices, meeting the Group’s stringent Luxury & Lifestyle Sustainability Standards.

“Cortina d’Ampezzo is the ideal setting for Italy’s first Emblems Collection hotel – an emblem of heritage, prestige, and natural beauty. More than just a luxury hotel, this project is a landmark that redefines alpine hospitality, offering an unparalleled experience in one of Europe’s most iconic mountain resorts. With two Emblems properties already in the pipeline across Southern Europe and several deals in advanced negotiations, we are setting a new benchmark for the region.”

— Paul Rosenberg, Regional Vice President Development Luxury Brands France, Southern Europe & North Africa

The transformation of Hotel Bellevue into Emblems Collection is a testament to the power of Accor’s luxury brands in elevating existing properties into flagship destinations. As a collection brand, Emblems Collection specializes in conversions, leveraging Accor’s global luxury ecosystem in sales, distribution, loyalty and brand recognition.

Set to open at the end of 2026, Hotel Bellevue Cortina d’Ampezzo, Emblems Collection will redefine luxury hospitality in the Italian Alps, offering guests an unforgettable alpine experience that blends sophisticated design, elegance, exceptional service, and the natural beauty of one of Italy’s most celebrated destinations.