Azamara Cruises Invests In Leadership Team Promotions To Enhance Support For Agents In The Uk & International Markets - TravelMole


Azamara Cruises Invests In Leadership Team Promotions To Enhance Support For Agents In The Uk & International Markets

Monday, Mar 24, 2025 0

 

Azamara Cruises – the small-ship cruise line renowned for Destination Immersion® and Extended Destination Days, has reinforced its commitment to the international trade community with strategic promotions. International markets have been key to Azamara’s success, and this significant investment has set up Azamara Cruises for future ambitions for growth in the UK and globally.

 

In the new structure, Stuart Peace will step into the role of Director of Sales UK & Ireland and Lee Surman will take the position of Director of Partnerships & Trading, International. See more information below:

 

  • Stuart Pearce has been with the company for over 17 years and will continue to oversee the UK sales strategy and will work to develop visible market leadership, support trade partners and drive growth across the UK and Ireland. His team, including Strategic Account Manager, Nikki Singleton and Business Development Managers, Peter Ryan and Moira Gregson, will focus on driving sales and strengthening relationships with the UK trade.

 

  • Lee Surman has been promoted to Director of Partnerships & Trading, International. Having started in the UK sales team and working for Azamara for over 11 years, Surman’s expanded role includes leadership of Azamara’s EMEA GSA partnerships and a support team to drive initiatives across the international markets.

 

Commenting on the news, Stuart Pearce, Director of Sales UK & Ireland said: “I am delighted to accept the position of Director of Sales UK & Ireland at Azamara Cruises. Leading the Sales team at Azamara Cruises, and having the opportunity to share our unique, Destination Immersion® offering with agents across the British Isles is a daily privilege. We have a fantastic product, and a wonderful team, and I can’t wait to see what more we can achieve together as we continue to grow, strengthen and offer more support for our valuable partners in the UK and beyond”. 

 

David Duff, Managing Director adds: “Throughout my time at Azamara Cruises, we’re proud to have established a culture that celebrates hard-work, success and long-standing commitment, and Stuart and Lee are a testament to this. Our high staff retention reflects the passion and expertise our team brings to Azamara Cruises, ensuring we continue to deliver exceptional experiences for our guests”. 

 

The creation of new senior roles covering the UK and International market, further demonstrates Azamara Cruises’ investment in supporting travel agents, while also rewarding its industry-leading talent that will spearhead the next phase of growth for the company.



Learn more about Azamara Club Cruises


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