Fred. Holidays Launches Extraordinary Encounters Campaign Celebrating Immersive Travel Experiences With Top Touring Partners - A new Extraordinary trade incentive will run alongside

Fred. Holidays Launches Extraordinary Encounters Campaign Celebrating Immersive Travel Experiences With Top Touring Partners – A new Extraordinary trade incentive will run alongside –

Friday, Apr 04, 2025 0

Tailor-made specialist, Fred. Holidays, has launched a brand-new Extraordinary Encounters campaign, showcasing the very best in cruising, touring and exploring and designed to inspire travellers with unforgettable journeys that transcend the ordinary. The campaign is supported by a dedicated mini brochure featuring esteemed touring partners G Adventures and Wendy Wu Tours, alongside long-standing partner Collette and destination partners, reinforcing Fred. Holidays’ commitment to delivering immersive, authentic experiences and expertly crafted adventures by land, river and sea.

The 32-page brochure opens the door to some of the world’s most remarkable destinations and features cultural explorations, small group adventures and expertly guided tours in Africa, Asia, Australia, Europe and North and South America. Travellers can embark on unique journeys experiencing extraordinary encounters such as spotting giant tortoises and blue-footed boobies in the Galapagos, experiencing a chuck wagon dinner and cowboy entertainment in the USA, coming face to face with the terracotta warriors in Xi’an or searching for tigers on a game drive in Ranthambore National Park.

The Extraordinary Encounters brochure spotlights a selection of once-in-a-lifetime travel experiences including:

A 26-night Ultimate Japan cruise and tour featuring a nine-night tour with Wendy Wu Tours and a 14-night full-board cruise onboard Azamara Pursuit.
A 24-night Inspiring India: Golden Triangle & the Hooghly River adventure featuring a 12-night fully escorted tour with Wendy Wu Tours and a nine-night Pandaw cruise on the Hooghly.
A 29-night The Great Barrier Reef, Whitsunday Islands & New Zealand cruise and tour featuring a 13-night Best of Australia tour with G Adventures and an 11-night cruise on Celebrity Edge.
A 15-night Mississippi by Paddle Wheeler & America’s Music Cities river and tour featuring a six-night American Cruise Lines cruise on the Mississippi and a seven-night escorted tour with Collette.
A 17-night Exploring Galapagos, Machu Picchu and Peru’s Land of the Inca cruise and tour featuring a seven-night expedition cruise on National Geographic Endeavour II, a two-night stay at Belmond Miraflores Park in Lima, Sol y Luna and Belmond Hotel Monasterio and a night in Machu Picchu.
A 10-night Classical Rhine, Glacier Express & Gornergrat Railway river and rail tour featuring a seven-night five-star Rhine cruise with Amadeus River Cruises, a scenic Swiss rail journey on the Gornergrat Railway and Glacier Express from Zermatt to Chur, two nights in Zermatt and a night in Chur.

Tricia Birmingham, Director of Tour Operations at Fred. Holidays, shares the vision behind the campaign: “Travellers today crave a blend of adventure and comfort, balancing independent discovery with expertly guided experiences. We are seeing key trends in luxury and immersive travel, sustainability and combining elements such as rail and sail to explore regions more comprehensively. Our new campaign highlights these hybrid travel styles, combining the expertise of our own team with that of trusted partners—Collette, Wendy Wu Tours, and G Adventures – to offer truly extraordinary encounters.”

The new Extraordinary Encounters brochure is being distributed to key partners, and travel agents can request copies through their Fred. Holidays Business Development Manager. A digital version, along with additional sales assets, is also accessible via the Agent Portal at www.agentfred.co.uk.

To celebrate the launch of the new brochure, Fred. Holidays is introducing a new trade incentive, Extraordinary Rewards, offering travel agents the chance to earn up to £1,000 per booking. Valid from 4^th April to 26^th June, and applicable to all new Fred. Holidays package bookings made during this period, the incentive rewards agents with One4All vouchers based on the booking value.

In addition, there will be a Bonus Easter Giveaway with agents having the chance to become an EGGstraordinary winner. Agents booking any new Fred. Holidays package in the lead-up to Easter will be entered into a draw to win an EGGstraordinary Freddo Easter chocolate gift box, with winners announced on 14th April!