G Adventures appoints Nick Hughes as UK Director of Growth

 

G Adventures is thrilled to announce the expansion of its senior leadership team with the appointment of Nick Hughes as Director of Growth, UK. In this new role, Nick will be responsible for shaping and executing the strategic direction of the UK business, driving profitable growth and overseeing the brand’s high-performing Sales and Marketing teams.

 

Nick brings a wealth of experience in business and commercial strategy, people development and partner relationships. With a broad career in the travel industry including Director roles at Scenic & Emerald Luxury Cruises, Princess Cruises, dnata and Attraction World, he has a proven track record in driving sustainable business growth and leading strategic transformation.

 

Brian Young, Managing Director EMEA at G Adventures said: “I am very pleased to have Nick join us in this newly created role. He’s joining G Adventures at an exciting time following a record-breaking first quarter, with a huge growth opportunity in the UK market. Nick’s experience in driving strategic transformation will play a pivotal role in helping us to better support and grow our agency partnerships across the UK, supported by our newly-expanded outside sales team.

 

“Nick is incredibly well-known and respected across the industry and, on a personal level, his commitment to responsible travel and ability to approach work with a sense of humour will make him a great fit with our passionate and vibrant team as we continue to drive our mission of changing lives through travel.”

 

Nick added: “I feel incredibly proud to be joining G Adventures as the Director of Growth. G Adventures has long been a trailblazer through its commitment to responsible travel and its industry-leading community tourism initiatives. It’s an incredibly exciting time for the adventure and touring sector, as demand for small-group travel continues to rise. I’m looking forward to utilising my experience, alongside the talented team at G Adventures, to drive the continued growth of the brand, whilst also accelerating its commercial performance.”

 

The appointment comes as G Adventures kicks-off the year with record-breaking global sales, along with the biggest product launch in its history – 300 new trips and a 50% increase in departures. As always, this exciting growth is aligned with G Adventures’ core mission – to use the power of tourism to change lives, whilst ensuring that as much money as possible stays in the hands of local people, every step of the way.

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