Holibob wins scale-up of the year at prestigious UK Go:tech awards

Friday, Aug 16, 2024 0

B2B2C provider of tours and experiences technology for travel brands and destinations recognized at awards organized by UK’s Business Leader magazine.
News follows Holibob recently announcing first institutional investment from Guinness Ventures.

Last week innovative tours & activities technology company Holibob continued its upward success when it won ‘Scale-up of the Year’ at the coveted Go:tech awards organized by the UK’s respected online magazine Business Leader.

The well-known awards – chosen in close collaboration with business incubators, universities and technology associations – celebrate the UK’s tech pioneers and innovators with finalists decided through a judging panel including HSBC’s head of technology sector Roland Emmans and other senior industry figures.

Holibob – whose innovative tours & experiences tech makes it easy for travel brands and tourism boards to sell experiences online – were chosen over seven other finalists who were announced in April.

This is the third major award win in the last year for the company, following founders Craig and Angus receiving a ‘30 under 30’ award from Forbes for the retail & ecommerce space and Holibob featuring at number 11 in the Sifted 100 UK & Ireland list of the fastest growing tech start-ups.

Craig Everett, CEO of Holibob comments: “We’re all over the moon to see our hard work and innovation recognized by being chosen as the Go:tech Scale-up of the Year. I’d like to thank our team, our investors, and not least our partners around the world for making this happen. Watch this space as we make more exciting announcements this year.”

The award follows Holibob recently receiving the addition of funding to its previously announced Series A raise. Led by Guinness Ventures, the funding marked the first institutional capital raised by Holibob.

Already the new funds are being used to further develop the solutions Holibob delivers to make it easy for destinations and travel brands to sell experiences online – including Holibob’s Experiences Marketing Platform, which aims to deliver hyper-relevant experience recommendations to in-destination travellers.

This represents a significant opportunity, according to Everett: “Experiences continue to lag other sectors of travel in the number of bookings that happen online, and the fact that people tend to book in the days – or even day – before enjoying an activity is a core reason for that. By enabling brands and destinations to put the right product in front of the right traveller at the right time, we can drive more online bookings of experiences and more revenue for travel businesses who are otherwise locked out of these last-minute purchases.”