If Only launch Europe!

Wednesday, May 10, 2023 0

Trade-only luxury tour operator If Only have launched a European programme for the first time in its 22-year history.

The newly launched programme will focus on six key Mediterranean holiday destinations most regularly requested by the UK market, including Spain (including Balearics and Canary Islands), Portugal, Italy, Greece, Cyprus, and Turkey and will feature a hand curated program of 106 of truly the best luxury hotels across 6 Beach destinations. The hotels will all be luxury 5 Star properties from world-renowned brands such as Ikos, Sani, St Regis, Jumeirah, Ritz Carlton, Domes and many more.

The packages will be departing from 24 UK airports utilising scheduled and low cost airlines with all packages including private transfers, pre-booked seats, luggage, and speedy-boarding as standard.

To support the launch of the program If Only have a brand new 96-page European Collection agent friendly brochure arriving with agents from the 11^th May and which is also available to order via Tradegate. If Only will be producing its largest every product launch with a host of exciting campaign activity which includes social media, email marketing, blogs, videos, collateral and much more. A series of launch events will also be hosted up and down the UK including a European showcase event and a series of VIP agent dinners.

General Manager, Gordon McCreadie said Europe had been the most requested region by our retailer partners to add to the company’s luxury portfolio “for many years”.

Gordon said: “I am thrilled that we have added Europe to our existing product range, and we are excited to take the company on this new venture. Although only a short flight away, Europe is brimming with fantastic scenery, cuisine, and history, and not to mention some of the finest 5 Star luxury hotels in the world and fits seamlessly with our portfolio of luxury long haul destinations.

We are established in the long-haul market thanks to the support we get from agents, in particular Indian Ocean, Caribbean and Arabia that our feedback from retailers was that they missed a trade only operator like us with our dedicated luxury specialists in the European market. Our hotel partners in Europe are excited to be working with If Only and our excellent network of travel agent partners. Our newly formed reservations team are eager to share their over 80 years’ worth of combined knowledge of this much-loved holiday region with our agents and their customers.”

To support the launch of If Only’s luxury European collection they are offering agents Enhanced earnings on their My Loyalty Card Scheme, giving agents the chance to earn up to £600 on each booking. In addition, all European bookings made during the month of May will be entered into a prize draw to win a 3-night stay at the Ritz Carlton, Abama including flights plus paces on some amazing Fam trip we will be running throughout 2023 and 2024.