Incredible Journeys Unveils Biggest Touring Myths As They Launch New “Touring Uncovered” Campaign

Tuesday, Jul 11, 2023 0

Touring Uncovered is the latest campaign from Incredible Journeys, specialist adventure and touring brand of dnata Travel Group B2B, launching 11 July and running for six weeks. The experienced Incredible Journeys team have taken a deep dive into popular beliefs around all things touring, uncovering important topics including safety for women, and how touring can be the perfect holiday choice for families as well as solo travellers.

The campaign is accompanied by a 48-page Touring Uncovered guide for agents, and will be supported through e-shots, social content, posters and printed direct mail to 250 of the brand’s top touring agent partners. Agents can expect to see familiar myths broken down, reassuring anyone who wants to enjoy the wonders of touring that it is not as daunting as they may have heard.

“Touring holiday is just another term for coach holiday”, “I’m travelling solo, touring isn’t really for me” or “Touring accommodation is always basic hotels or camps” are just a few of the myths people have shared that may have, in the past, deterred customers from touring.

Mark Henderson, Head of Product – West, shared, “At Incredible Journeys we believe touring can be for anyone, and outdated misconceptions should not hold people back from exploring the beauty that the world has to offer, or hold agents back from offering these experiences to their customers. Agents can be assured that the experienced and knowledgeable Incredible Journeys team will build the perfect tour, curated to the needs of their clients and with the utmost attention to detail.”

The tour operator is also reminding agents that they can be in with a chance to win a place on a G adventures and Incredible Journeys FAM trip, departing this September to Vietnam, in partnership with Vietnam Airlines. The G Adventures Classic Vietnam tour is a popular and iconic 10-day adventure from Hanoi to Ho Chi Minh City, experiencing must-see highlights.

Agents who make any Incredible Journeys booking between 04 July and 15 August 2023 will be eligible to win a place on the FAM trip. Agents who make a package booking with Incredible Journeys and G Adventures will earn a double entry into the incentive.

Incredible Journeys work with an unrivalled choice of the world’s best airlines and hotels, as well as the most prestigious and trusted touring companies, including G Adventures, Intrepid, Trafalgar, Contiki, AAT Kings, Not in the Guidebooks, Wendy Wu tours and Rocky Mountaineer, to name but a few. From discovering new and exciting cultures to exploring vast national parks across the globe, Incredible Journeys experts have worked together with their partners to curate trips of a lifetime, while debunking the tales that have notoriously held adventurers back.