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Is Your Company Better Than Average? – British Travel Awards
The British Travel Awards has the largest audience reach of any consumer holidays polling in the United Kingdom.
Annually we receive 100’s of thousands of individuals casting even more votes and opinions. These big numbers can make some companies reluctant to participate thinking the mountain is too high to climb.
To allay those concerns we have looked at the votes received by winning companies for the five years (2015 – 2019). The tables below show the average of those winning votes.
The majority of awards are graded by company size with up to nine accreditations in each category.
Travel Companies – Holiday Styles
| Category | Large | Medium | Small |
| Best for Family Holidays | 3,361 | 1,788 | 1,065 |
| Best for Luxury Holidays | 1,376 | 2,810 | 1,122 |
| Best for All-Inclusive Holidays | 3,739 | 1,881 | 467 |
| Best for Singles Holidays | 1,601 | 1,379 | 1,433 |
| Best for Weddings & Honeymoons Holidays | 895 | 909 | 1,172 |
| Best for LGBT+ Holidays | 2,270 | null | 537 |
| Best for Assisted/Accessible Holidays | null | null | 1,112 |
| Best for Special Interest Holidays | 3,863 | 1,304 | 1,556 |
| Best for Activity/Sports Holidays | 1,050 | 1,098 | 1,400 |
| Best for Ski & Winter Sports Holidays | 970 | 560 | 591 |
| Best for Escorted Tours | 6,174 | 3,594 | 1,219 |
| Best for Adventure Holidays | 900 | 1,324 | 945 |
| Best for Coach Holidays | 6,111 | 1,599 | 633 |
| Best for Rail Holidays | 1,422 | 1,073 | 1,442 |
| Best for Villa Holidays | 5,289 | 4,648 | 1,702 |
| Best for Camping and Mobile Holidays | 4,886 | 852 | 521 |
| Best for Safari, Wildlife & Nature Holidays | 920 | 740 | 2,133 |
Travel Companies – Destinations
| Category | Large | Medium | Small |
| Best to Western Europe | 2,501 | 1,163 | 339 |
| Best to Central & Northern Europe | 1,805 | 869 | 390 |
| Best to the Iberian Peninsula | 1,810 | 647 | 221 |
| Best to the Italian Peninsula | 1,926 | 1,022 | 842 |
| Best to Hellenic Europe | 3,333 | 1,645 | 967 |
| Best to the U.S.A. | 1,613 | 1,730 | 827 |
| Best to Canada | 2,190 | 1,171 | 598 |
| Best to the Caribbean | 1,184 | 1,234 | 372 |
| Best to Central & South America | 767 | 667 | 864 |
| Best to Sub-Saharan Africa | 781 | 572 | 561 |
| Best to North Africa | 678 | 1,080 | 447 |
| Best to the Middle East | 478 | 2,694 | 732 |
| Best to Australasia | 680 | 1,191 | 751 |
| Best to Southern Asia | 1,145 | 1,311 | 662 |
| Best to Southeast Asia | 648 | 1,341 | 709 |
| Best to East & Central Asia | 441 | 719 | 650 |
| Best to the Indian Ocean | 552 | 1,609 | 746 |
UK/Domestic Holidays
| Category | Large | Medium | Small |
| Best UK Cottage Holiday Company | 15,644 | 4,004 | 2,334 |
| Best UK Family Holiday Company/Parks Operator | 9,823 | 2,654 | 322 |
Open Categories – Retail & Travel Services
| Category | Avg. |
| Best Travel Deals Provider | 20,545 |
| Best Travel Review/Ratings Website | 3,790 |
| Best National Travel Retailer | 3,781 |
| Best Independent Travel Agency | 1,429 |
| Best Online Travel Agency | 5,263 |
| Best Cruise Holiday Retailer | 3,429 |
| Best Flight Booking Website | 4,955 |
| Best Accommodation Booking Website | 5,206 |
| Best Foreign Exchange/Travel Money Retailer | 6,217 |
| Best Travel Insurance Provider | 5,512 |
| Best Car Hire Provider | 2,785 |
| Best Airport Parking Provider | 16,773 |
Open Categories – Cruise Lines
| Category | Avg. |
| Best Ultra-Luxury Cruise Line | 836 |
| Best Luxury Cruise Line | 1,202 |
| Best Family Cruise Line | 1,112 |
| Best Ocean/Expedition Cruise Line | 1,345 |
| Best River Cruise Line | 2,418 |
| Best Ferry/Mini Cruise Operator | 6,171 |
Open Categories – UK/Domestic Holidays
| Category | Avg. |
| Best UK Coach Holiday/Excursion Company | 6,694 |
| Best UK Leisure Attraction | 2,104 |
| Best UK Heritage Attraction | 2,326 |
In these unsettled times the British Travel Awards is a great platform to reassure your existing customers that you’re still delivering innovative experiences and provide a gateway to potential new business.
Learn more about British Travel Awards
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