Explore Louisiana partnered with the London Jazz Festival 2024, for three specially curated concerts which took place this weekend and saw a great turnout.
This year, for the first time, Explore Louisiana and Visit the USA presented the #MyLouisiana series, three specially curated concerts inspired by the energy, culture and musical heritage of the state of Louisiana, with its deep and rich history in jazz.
The partnership centred on three very special shows on the closing weekend of the festival. Saturday saw special performance by representatives from Take Me To The River. Born from the desire to celebrate and preserve the rich musical history of Louisiana, Take Me To The River is a blend of musicians, educators and historians, united by a shared passion for music and culture. They are passionate to keep the river of music flowing for future generations.
On Sunday, the South Bank Centre featured a day of performances from a diverse roster of Louisiana Musicians including Orphy Robinson, who will lead a group of 50 amateur musicians to learn, rehearse and perform a suite of new music composed for this performance. The Joli Blon Cajun Project played traditional dance music from Louisiana: featuring accordion, fiddle and sung in Cajun French by a core trio of women.
The festival closed with a Louisiana themed party featuring The Dirty Dozen Brass Band, the Grammy award-winning band founded in 1977, blending brass band music with Bebop, Jazz, Funk and R&B/Soul.
Neil Tagliavini Jones, Chief Account and Marketing Officer for Explore Louisiana UK said “The London Jazz Festival 2024 celebrated the musical legacy of Louisiana which has been instrumental in so many genres of music that we listen to today.” He continued “We’re happy this partnership resulted in the bands playing to sold out venues in a blended celebration of Music.”
Explore Louisiana also hosted a special dinner for the media last week at the Household Cavalry Museum and met with members of the travel industry during the week.
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