ONYX Hospitality Group Introduces Exclusive “COLOUR Your Life” Experience, Showcasing the “Live Your Blended Life at Shama” Concept

Tuesday, Nov 19, 2024 0

ONYX Hospitality Group, a leading management company for luxury hotels, resorts, serviced apartments, and residences in Southeast Asia, is driving the continued growth of its Shama brand. As part of its ongoing effort to elevate the guest experience, Shama – ONYX Hospitality Group’s premier serviced apartment brand – is launching an exclusive activity under the “Live Your Blended Life at Shama” campaign: a “COLOUR Your Life” experience.

This initiative is designed to further establish Shama as a true home-away-from-home, providing guests with the perfect balance of comfort, convenience, and a sense of belonging from the moment they arrive. By offering unique and enriching experiences, Shama helps guests seamlessly integrate into the local community, fostering meaningful connections and ensuring an immersive, authentic stay.

The activity will be organised through the Shama Social Club, a lifestyle programme designed to connect guests at Shama and help them integrate their lives with their new surroundings, allowing them to fully experience the essence of local culture. The programme will run continuously throughout the year, offering exclusive activities based on three core concepts of blending key life moments. These include:

Explorecation (Explore + Vacation) The Floating sound healing session invites guests to relax as their minds and bodies float on the water’s surface, allowing them to experience tranquillity through healing sound waves in the pool. The soothing sounds help release stress and promote both physical and emotional balance.
Workshopping (Work + Shopping) The COLOUR Your Life workshop will guide guests in discovering the right colours that enhance their charm, boost their aura, and brighten their appearance. The insights from this workshop can be applied to shopping for clothes, accessories, cosmetics, and selecting hair colours, helping participants feel confident and look their best in a new environment.
Foodventure (Food + Adventure) The Taste of Life experience takes guests on a cycling tour through the old city of Bangkok, where they can explore local flavours and sights. Along the way, participants will also learn photography techniques to add a colourful and fun dimension to their adventure.

In November 2024, the COLOUR Your Life workshop, specially curated by the Shama brand for its guests, will focus on helping individuals discover the colours that suit them best. This workshop applies the concept of personal branding through the psychology of colour selection. Based on the principle of the “Right Colour,” it aims to boost confidence, enhance charm, and create a lasting first impression by choosing the ideal colours that reflect one’s identity. The right colour choices can positively influence how individuals feel about themselves and how others perceive them. In addition to fostering connections among guests at Shama, this activity also empowers them to confidently integrate their lives into new environments, societies, and contexts. This aligns seamlessly with the Shama brand’s latest communication campaign, “Live Your Blended Life at Shama.”

Yuthachai Charanachitta, Chief Executive Officer of ONYX Hospitality Group, said, “The goal of the Shama Social Club is to support our residents—primarily long-stay guests—in adapting to their new environments while also engaging with local community residents. Additionally, the programme aims to connect Shama guests with one another, fostering a network of travellers who can share new insights and information. Therefore, the activities of the Shama Social Club go beyond merely taking guests to popular tourist attractions; they are designed to help guests seamlessly blend into their new location while simultaneously experiencing the essence of the local culture surrounding their accommodation.”

Shama is a serviced apartment brand renowned for its spacious rooms, thoughtfully designed to accommodate all types of residents, from solo business travellers to large families seeking a second home. The brand also offers facilities that cater to daily life needs, including 24-hour hotel-level care services for residents, available seven days a week. All Shama properties are situated in residential areas within vibrant city centres, surrounded by amenities and offering convenient travel options. These features enhance the experience for both short-term and long-term stays, promoting well-being by seamlessly integrating lifestyle, work, travel, and leisure. This approach fosters a sense of simple living in a new environment, allowing guests to feel that Shama is their second home, providing happiness and warmth with every stay.

In Thailand, there are six serviced apartments operating under the Shama brand, with seven in Hong Kong, five in China, and two in Malaysia. The Shama brand includes three formats: “Shama Luxe,” “Shama,” and “Shama Hub,” each catering to a diverse range of customer needs from upper upscale to upper middle scale. Looking ahead, ONYX Hospitality Group plans to expand Shama Hub in Thailand, Shama Luxe in Malaysia, and Shama in Lao PDR.