Fred. Holidays is continuing to grow its sales team with the appointment of Rachel Wood to the newly-created position of Business Development Manager for the Midlands.
Rachel joins from Premier Holidays where she held the position of Sales and Business Development Manager looking after agents in the North of England, Scotland and Northern Ireland. She has also held positions with Classic Collection Holidays, The Freedom Travel Group and Carnival UK.
Within her new role, which she takes up on 6th May 2025, Rachel’s key strategic focus will be increasing brand awareness, in particularly around the cruise and stay offering, working closely with the business development team to optimise new business opportunities through current trade partners, and expanding the distribution reach to achieve results in line with budget expectations. Rachel will report into Laura Wilson, Fred. Holidays’ Head of Business Development.
Commenting on her appointment, Rachel said: “I’m delighted to be joining the business development team at Fred. Holidays during this exciting time of growth. I can’t wait to work with their existing agents to increase sales, and also to introduce new agents to the brand and the extensive range of cruise- and land-based product that they offer.
Tricia Birmingham, Fred. Holidays’ Director of Tour operations, added: “We are delighted to welcome Rachel who is highly respected and has a number of years’ experience, most notably in cruise and tour operating . This experience means that she is a perfect fit for our business and will be a huge asset to us as we target strategic growth and aim to become one of the leading operators in the industry.”
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