Scenic Luxury Cruises & Tours reports huge uplift in sales on ocean product

Tuesday, Apr 16, 2024 0

Scenic (www.scenic.com), the ultra-luxurious and truly all-inclusive cruise and land operator, has reported a huge uplift in sales across its ocean product, following a successful Q1 campaign and starring in the popular Channel 5 series ‘Cruising with Susan Calman’ in Antarctica.

Ultra-luxury Discovery Yacht, Scenic Eclipse, starred in two episodes of ‘Cruising with Susan Calman’ as Susan discovered the most remote region on earth, Antarctica. Viewers watched the comedian, writer, and presenter, Susan Calman, sail the Antarctic peninsula on board Scenic Eclipse, The World’s First Discovery Yachts™. The series which was intertwined with a successful Q1 campaign also led to an increase in Antarctica sales year-on-year, with more than a fourfold increase.

The episodes led to a record surge in website traffic and enquiries via phone resulting in bookings to Antarctica more than doubling compared to the previous weekend, before the first episode aired. The week commencing 12 February 2024 also cemented itself as Scenic’s top performing week of 2024 so far across Ocean product, both in terms of overall bookings and bookings to the Antarctica region.

Nichola Absalom, managing director, sales & marketing, Scenic UK, said: “Scenic Eclipse and Scenic Eclipse II are unlike any other super-yacht on the market, offering unrivalled exploration and access to some of the world’s most spectacular regions. We were delighted to see such an uplift in sales, particularly to the Antarctica region, after the two episodes of ‘Cruising with Susan Calman’ aired, which followed the announcement of our largest Antarctica season in 2025/26 at the beginning of the year.

“With the arrival of Nick Hughes as Director of Sales, Partnerships and Strategic Growth earlier this year, we are looking forward to the continued growth of Scenic ocean sales and are confident of cementing our position as providing UK travel agents with the most comprehensive offers, support and training to its valued agent partners.”

With just 200 guests in Antarctica (228 in other destinations) and an almost 1:1 staff-to-guest ratio and private butler service, both Discovery Yachts ensure an extraordinary level of personalised service for each guest. All Scenic ocean voyages are truly all-inclusive, meaning guests can leave their wallet in a safe place and relax, knowing everything is taken care of. Flights, transfers, fine dining experiences, premium branded beverages** and once in-a-lifetime immersive experiences are all included in the price.