Visit Pasadena Celebrates Full Recovery

“Travel continues to trend upwards and domestic leisure travel has essentially recovered to 2019, adjusting for inflation,” shared Kristin McGrath, Executive Director of Visit Pasadena. “We are proud to celebrate the contributions that travel has brought to Pasadena throughout history, from Henry Huntington’s railroads of yesteryear to today’s iconic music festivals and this summer’s enchanting celebrations. Travel continues to play a key role in the long-term health of Pasadena’s economy and community.”

The recent findings on Pasadena’s visitor profiles surveyed 1,370 visitors and potential visitors to Pasadena include:

• Pasadena’s visitors are well traveled: Pasadena’s visitors report an average of 11 trips a year and spend an average of $2,400 per trip.
• Pasadena’s visitors are mostly young couples and young families: 60% of Pasadena visitors come for leisure purposes, of which, 77% travel with their spouses and 44% travel with their children under 18.
• Pasadena’s downtown, shopping, and dining are key travel activities and leisure trip motivators: 68% of visitors experience the downtown areas, 63% come to shop, and 63% come to dine.
• Pasadena is beautiful and fun: Almost all visitors have a positive experience in Pasadena and over 90% are likely to recommend it to others. Beautiful was the most prevalent word used to describe Pasadena, from visitors and potential visitors. Pasadena gets strong ratings for having great events and festivals, high-quality dining, being fun, and having local and independent shops.
• Special events and tournaments account for a third of leisure trips: Among those who are visiting for leisure, the main purpose is for vacations and weekend getaways. 20% came for a special event, festival, parade, or live performance and 12% were in Pasadena for a sporting event or tournament.

“We’re thrilled to share these findings,” said McGrath. “By leading with a data-driven foundation, we can all work together to strategically promote the full Pasadena experience and keep moving travel forward. We look forward to continuing the NTTW tradition in Pasadena annually.”

“In Pasadena, there’s so much to be excited about,” said Pasadena Center Operating Company Chairperson Tyron Hampton. “Our hotels, diverse restaurants, fun shopping, enchanting architecture, remarkable attractions, and world-class events allow discerning travelers to engage in an abundance of enriching activities.”

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