Matongo Matamwandi, CEO of Zambia Tourism Agency, highlighted Zambia’s appeal. Positioned in South Central Africa, Zambia is gaining recognition for its natural wonders, notably the Victoria Falls and 20 other waterfalls. The country stands out for its commitment to preserving wildlife in its natural habitat and its peaceful, hospitable citizens from 73 tribes. The tourism industry focuses on sustainability, involving local communities and enforcing strict standards for operators. Zambia is easily accessible from major international hubs, ensuring convenient travel. Overall, Zambia emerges as a culturally rich and environmentally conscious destination.
