WTM London unveils new brand identity for its travel & hospitality tech event

Wednesday, Feb 23, 2022 0

WTM London – the leading global event for the travel industry – has redesigned and renamed its co-located travel & hospitality technology show.

Previously called Travel Forward, it will become WTM Travel Tech and offer more features for exhibitors and visitors at WTM London 2022 (7-9 November 2022).

Show organisers are planning two theatres in the WTM Travel Tech zone – one to showcase new products and the other to host seminars, debates and presentations.

The product showcase theatre will offer exhibitors more options to present their new services and innovations to visitors.

WTM Travel Tech will also have an updated brand positioning to reflect the way it has evolved from Travel Forward, as well as a dedicated section within the WTM London website.

The changes have been made as a result of findings from in-depth research conducted among buyers, exhibitors and visitors.

The survey was conducted shortly after the respondents had attended WTM London 2021 and Travel Forward, which took place in a hybrid format for the first time, featuring a live show on 1-3 November 2021 and an online event on 8-9 November 2021.

The poll found a strong preference for Travel Forward to be closely integrated with WTM London.

Vasyl Zhygalo, WTM Portfolio Director, said: “We received very positive feedback from delegates who attended both events last year and there was great support for our new hybrid format.

“Our post-show research also indicated to us that our travel tech offering will benefit from close integration with the main WTM Lonon event, along with more content to show how travel & hospitality technology is a core element of the wider travel industry.

“The world of travel is constantly evolving, and WTM evolves too – meaning the enhanced WTM Travel Tech will offer a unique opportunity for professionals in the fast-moving technology market to come together, face-to-face, to showcase their innovations and services to a global audience.

“Exhibitors from more than 100 countries attended WTM London in person last year, and this year’s event will be even bigger and better as the sector’s recovery gathers pace – meaning WTM Travel Tech will present unrivalled opportunities for exhibitors, sponsors, buyers and visitors to meet, do business and network.

“Over the past few years, our travel tech partners have been recognised brands such as Amadeus, Sabre, Mastercard and Oracle. Technology will be fundamental to the short-term recovery and long-term future of the travel industry, and the WTM Travel Tech is 100% committed to helping all stakeholders connect the dots.”

Access WTM Travel Tech pages: