Riviera Travel to reward agents with new peaks incentive

* £30 voucher on offer for every Riviera booking made

* Special weekly prize draw of £1000 additionally available

* Free upgrade campaign for guests also launched

Riviera Travel has announced that its peaks campaign features a trade incentive and special weekly £1000 draw.

Travel agents will receive a £30 voucher for every booking they make on behalf of the river cruise and escorted touring specialist from January 1 to February 28, 2025. The voucher amount will double for themed river cruise bookings. 2025 themed itineraries include:

* Gastronomy of the Douro – from Portugal to Spain

* History of the Douro – from Portugal to Spain

* Music of the Blue Danube

* Art & History on the Danube

* History & Art of the Rhône

* Gardens & Natural Beauty of the Rhône

* Gastronomy of Switzerland & the Rhine

* Music, Arts & Craft of Switzerland & the Rhine

Additionally, all bookings made will be entered into a weekly draw to win £1000 on a Mastercard credit card. The card will be preloaded and sent to the winning agent.

Elsewhere, a free upgrade offer is also available on select October 2025 departures. The upgrades cover middle to upper deck cabins for bookings made from December 18, 2024, to January 31, 2025. The departures comprise:

* Rhine & Moselle, departing October 2 and 23. Prices start from £2549pp

* Cologne, the Rhine Gorge & Medieval Germany, departing October 6. Prices start from £3949pp

* The Seine, Paris & Normandy, departing October 9. Prices start from £2699pp

* The Blue Danube, departing October 13 and 14. Prices start from £2599pp

* Burgundy, the River Rhône & Provence, departing October 16, 17 and 23. Prices start from £2299pp

* Rhine, Strasbourg & Heidelberg, departing October 16 and 23. Prices start from £2449pp

* Rhine Cruise to Switzerland, departing October 17. Prices start from £2599pp

* Lyon, Provençal Rhône & the Camargue, departing October 24. Prices start from £3799pp

Claire Hills, national sales manager for retail and OTAs at Riviera, said: “Travel agent partners play a pivotal role in driving awareness of our cruise and long-haul product, and this incentive demonstrates our appreciation for everything they do. It’s also important to reward the trade during the crucial and busy peaks season, as we know they will be working to the maximum to drive sales. Meanwhile, the peaks upgrade offer gives guests the opportunity to enjoy a range of top-selling European river cruises in a sought-after upper deck cabin at no additional cost.”

During peaks, agents can access ‘Riviera Explorer’, the operator’s e-learning platform. It features a ‘Primed for Peaks’ training module with tips and advice, including how to order brochures, assistance with marketing plans and contact information for Riviera’s key account managers.

Learn More

This Specials closes at midnight on 2025-01-31.

Learn more about Riviera Travel