Uniworld launches Europe 2025 collection with its biggest trade incentive to date
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~Agents supported by new itineraries, new brochures, new inclusions and a £50,000 kick off incentive~
Uniworld Boutique River Cruises is today introducing two new brochures for 2025, following the successful launch of its Spectacular Journeys of the World 2025 long haul collection earlier this year.
The new brochures are accompanied by Uniworld’s biggest ever trade incentive, totalling £50,000 worth of prizes, with bucket-list trips to Peru, India, Venice and the Rhine up for grabs to the top performing agents.
For the first time, Uniworld is releasing Ultimate European Journeys, a standalone 98-page brochure which brings together its European holidays of ten days or more, in response to a 34% year on year increase in UK guests choosing to add one of its luxury land or rail extensions to their holiday.
The brochure will give increased focus to the trips that combine Uniworld’s ultra-luxury river cruises with carefully curated land-based hotel stays and gold-standard train journeys, helping agents to articulate the depth and exceptional quality of these spectacular journeys. It will also include itineraries that bring together two or more Uniworld cruises, for example Ultimate France, which connects Uniworld’s three renowned French cruises – Paris & Normandy, Burgundy & Provence and Brilliant Bordeaux – by first class high-speed rail and with seamless luggage transfer.
Ultimate European Journeys will include some NEW trips for 2025, including:
- The 18-day Wine Roads of France and Portugal, which pairs guest favourite itineraries Brilliant Bordeaux with Portugal, Spain & the Douro Valley to form the ultimate river cruise for wine connoisseurs.
- Istanbul to Paris, a 15-day trip which features an epic rail journey aboard the Golden Eagle Danube Express through mountains and iconic cities, before reaching Paris for seven days sailing the Seine on the sumptuous SS Joie de Vivre.
- Rhine, Moselle and Belgium Grand Discovery, offering 15 days on board the SS Victoria, the latest addition to Uniworld’s award-winning fleet, as it carves its way through the heart of Europe visiting six different countries.
- The 13-day Grande Italia, which brings together three of Italy’s most iconic cities, teaming Uniworld’s immersive Venice & the Jewels of the Veneto cruise with luxury stays in both Milan and Rome.
The brochure will also showcase a range of new extensions in destinations such as Biarritz, Interlaken, Lucerne and more. Hotel accommodation is of the highest standard, including the Mandarin Oriental Hotel at Lake Lucerne and the Hôtel du Palais in Biarritz, reflecting Uniworld’s ultra-luxury levels of comfort, service and attention to detail.
The new brochure comes as Uniworld also launches its main 2025 brochure – The Finest Luxury River Cruises – which brings together the entire worldwide collection across Europe, India, Egypt, Asia and the Peruvian Amazon.
The brochures launch with a 10% Early Booking Discount valid until 30 September, as well as an incentive for agent partners offering an incredible £50,000 worth of prizes, Uniworld’s biggest incentive to date. It runs in two parts: the top two trip-of-a-lifetime prizes to India and Peru will be presented to the two agents that secure the most points a tiered points system*. The second part of the incentive is available to any agent that makes a Uniworld booking. Their names will be entered into a draw to win a place on Uniworld’s 10-day Castles Along the Rhine with Lake Lucerne itinerary or the 8-day Venice & the Jewels of the Veneto, and the more bookings made, the more entries they receive. The incentive runs from 11 July – 15 October 2024.
Chris Townson, MD of Uniworld for the UK and Europe, said:
“We want to help our valued agent partners capitalise on the growing trend we’re seeing for longer, more immersive, and more varied travel experiences. Our extensions are not just hotel nights tacked onto a cruise. They are carefully curated and fully hosted itineraries offering iconic inclusions – such as seeing Da Vinci’s Last Supper before it opens to the public – and the same levels of luxury that our guests experience on board.
“This new standalone Ultimate Journeys of Europe collection, supported by the best product, service and team in the business, will enable our partners to offer their clients the trip of a lifetime.”
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