10 reasons to add Slovenia to your travel list in 2024

Discover Slovenia’s attractions that excite visitors all year round.

Are you looking for reasons to put Slovenia on your travel list? We’ve found (at least) ten!

Slovenia is a unique destination committed to sustainability, which offers experiences that are intended for individuals, couples, groups of friends or families all year round. It’s a country where everyone can find something for themselves: active experiences in the embrace of pristine nature, city breaks topped with culture, relaxing holidays in spa centres or gastronomic pampering with local flavours in first-class restaurants. Check out why Slovenia excites travellers and media outlets from around the world and find ideas for your next dream holiday.

1. Cover stars

Slovenian proverb states “a good name is better than riches”. The name of Slovenia reached several global medias that recognised it as a trendy tourist destination, mainly due to its sustainable and boutique direction. National Geographic placed Slovenia among the 25 most exceptional places and communities to visit in 2023 in the Nature category. See which media placed Slovenia on the pedestal of the most attractive and sustainable tourism destinations in the world.

Slovenia in the eyes of the global media

2. Active experiences all year round

Diverse landscape at the crossroads of the Alps, the Pannonian Plain, the Mediterranean and the Karst provides a polygon for countless active outdoor experiences. With more than 10,000 kilometres of maintained trails, Slovenia is a paradise for hikers, while its numerous cycling trails at various difficulty levels pose a challenge for cyclists. Picturesque rivers, lakes and the sea attract lovers of water sports and fishing, while adrenaline junkies also get a dose of what they need. How do you feel about descending along the longest zipline in Europe, exploring caves, paragliding or kayaking in abandoned mine tunnels?

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3. Land of top athletes

Top Slovenian athletes spoil us with their fantastic achievements throughout the year. They spread the word around the world about Slovenia as an important sports destination. Sports ambassadors of Slovenian tourism, such as basketball player Luka Dončić, cyclists Primož Roglič and Tadej Pogačar, sports climber Janja Garnbret and Alpine skier Ilka Štuhec promote Slovenia as a destination for active experiences and a venue for elite sports competitions and preparations for professional athletes.

4. Natural health resorts and premium spa centres

Slovenia is a land of healthy water. Natural therapeutic effects of thermal water, beneficial seawater and treatments incorporating local ingredients invite guests to be pampered in natural health resorts and other spa centres with a long tradition, professional approach and modern architecture. Find the perfect health resort for yourself based on your preferred region and what your body and mind need in any given moment, and also the kind of holiday that you and your family desire. Wellness, aquafun, selfness, you!

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5. Explore towns and culture

Let scenic Slovenian towns, in which the historical spirit of old town centres meets contemporary design, charm you. Discover interesting facts and legends, visit museums and galleries, admire architectural gems and take in the lively street atmosphere. Slovenia is a land of castles and mansions that will make you feel as if you’ve stepped into a fairy tale. Only a stone’s throw away from urban centres, you’ll find green oases such as parks, botanic gardens and arboretums.

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6. Green story of Slovenia

In Slovenia, we are committed to sustainability. For generations we’ve lived and worked in harmony with nature and strive to preserve it for our descendants. Here, you can still find age-old forests, crystal clear waters, pristine corners and exceptional biodiversity. The most sustainable destinations are awarded the Slovenia Green label.

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7. Top destination for foodies

Slovenia is a country where the link between sustainably and locally grown produce and the extraordinary creativity of renowned chefs plays an important role. Slovenian restaurants have impressed culinary connoisseurs and have been awarded Michelin stars and Gault&Millau chef’s hats. Slovenian wines also rank among the best in the world. What is sustainable Slovenian cuisine like? Choose your own way of discovering the flavours of Slovenia and embark on an exciting culinary journey.

Visit website Taste Slovenia

8. Top attractions

It’s difficult to select the most iconic sites, since treasures can be found in the Alpine Slovenia, Thermal Pannonian Slovenia, Central Slovenia with Ljubljana, Mediterranean and Karst Slovenia … but you must certainly add the following sites to your travel list. From the amazing Alpine lake to the mysterious underground world, the UNESCO heritage sites to the oldest vine in the world – explore the grandest jewels of Slovenia.

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9. Slovenia Unique Experiences

Boutique, authentic, unique. Learn about the most unique stories and experiences that you won’t find anywhere else in the world. Be inspired by 5-star boutique experiences embellished with the Slovenia Unique Experiences label, where Slovenia’s originality can be experienced in an unforgettable way with all your senses. In your own way.

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10. Comfortable accommodation: from 5-star hotels to glamping

From luxury hotels to tourist farms, boutique castle chambers to campsites in the middle of pristine nature. Anyone can find their perfect place to spend the night in Slovenia. Hospitality of farms offering accommodation will attract families with children and 5-star hotels will cater for the most demanding guests. Those in love with nature can spend the night at unique glamping sites, while active hikers can rest their aching feet at specialised hiking and cycling accommodation facilities. If travelling by motorhome, you will find an extensive network of well-maintained stops around Slovenia. What will you choose?

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