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In the heart of Europe, in one of the most innovative cities in the world, Milan, at the centre of business, innovation and future, BIT is the international tourism exhibition in Italy. A marketplace to support the travel industry in Italy and around the world.
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Leisure brings international tourism supply and demand together, while also serving as an area where discover destinations, from new ones to hidden gems. This area will also provide an opportunity to b travelb around the World and Italy, discovering all it has to offer, from wine and food tourism to slow and sustainable tourism.
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BeTech brings together companies that offer business & networking services and exclusive digital and social media content, both physical and virtual. It will represent the spirit of BIT, featuring the technological avant-garde in the industry and making it visible like never before.
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It is an area entirely focused on industry events, meetings and conferences, reserved exclusively for MICE operators and top buyers. It will include everything from business travel to corporate offers. tourism.
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