Reach a new audience by adding the Eurail Pass

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Reach a new segment with Eurail's senior discount

 

There's no age limit to exploring Europe. Even better, when choosing to discover Europe with a Eurail Pass, passengers aged 65+ can purchase their Pass with a 10% discount.

Advantages of targeting senior customers with Eurail Passes:
 
  • The 10% senior discount also applies to first-class Passes, giving you the option to offer the most comfortable way to explore all of Europe at a competitive price point.
  • The 10% senior discount compounds with other promotional offers making it even more accessible to price-conscious travelers.
  • Pass sales tend to be high-value transactions on Rail Pass sales.

33 countries, 30,000+ destinations, one Pass


Senior and youth travelers don't have to compromise when choosing a Eurail Pass. Both segments are entitled to a discount. However, their Passes will grant them the same access to our European rail network.

As mentioned above, when Eurail runs promotions, the youth and senior discounts still apply on top of the promotional ones. For example, if Eurail ran a 10% off promotion mid-season, senior travelers could purchase a Pass with a compounded 20% discount.

Please note that promotional Passes may have different terms and conditions. For example, promotional Passes may be heavily discounted to encourage travelers to explore Europe during the shoulder season. However, this may mean that these Passes can only be used before the start of the high season or may have validity limitations.

Promotional Passes may present an excellent opportunity to engage the curiosity and adventurousness of your customer base.
 

When is the best time to visit Europe?


Spring and Autumn will consistently deliver the best value. After the hustle and bustle of the peak season dissipate, the pace slows down, and a more genuine Europe reveals itself. Travelers can also explore lesser-known destinations, making their trip more unique.
 

An example itinerary for senior travelers


A foodie's tour of Europe – 1-month continuous Global Pass
 
  • Paris – Begin your journey in the city that perfected fine dining. The French capital has earned the most Michelin in all of Europe!
  • Bordeaux – Explore France's more authentic flavors by heading South. Here you'll have the best pastries you've ever tried.
  • Barcelona – Indulge in tapas at Barcelona's famous terraces, such as Plaça Reial. Local favorites include seafood and pork.
  • San Sebastián – The best chefs in the region buy top-quality seasonal produce at the colorful underground La Bretxa Market.
  • Girona – Like Bordeaux and San Sebastián, you'll find more authentic regional flavors once you're out of the big cities. Girona will offer you perhaps the best dining experience in Europe.
  • Lyon – Back in France, in Lyon, you will find the gastronomical capital of the world! Local cuisine includes duck pâté, sausages, and roast pork.
  • Bologna – You've made it to Italy! Explore the Osterias, small restaurants with short menus but incredible quality. Bologna is the beating heart of Italy's food scene.
  • Rome – Finish your trip with a bang! Avoid the crowded touristic areas and treat yourself to all the Italian classics as they are meant to be enjoyed.
 
Two pro tips:
 
  • Consider promoting first-class Passes to maximize comfort and for your customers to get the most out of the senior discount.
  • With a continuous Global Pass, travelers can hop on and off regional trains and explore other destinations. Villages and small towns often conceal incredible experiences (not only food!) and are just a short train ride away from big cities.

Start expanding your product portfolio with Eurail Passes


If you're interested in expanding your offering and reaching new segments with our products, reach out, and we'll gladly discuss the possibilities.

Review all our products and learn more about Eurail by clicking below. Becoming a partner is easier than you think. With our fast and seamless distribution solutions, we'll get you up and running in no time!
 
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