Etihad Airways just marked the milestone of 10 million loyalty members.
Mark Potter, MD of the Etihad Guest loyalty program, said: “We are delighted to welcome our 10 millionth member. Our member numbers have leapt by a quarter since the beginning of 2023.”
“The lucky guest who has become the 10 millionth member is in for an incredible surprise when they are notified later this month.
The milestone comes as Etihad celebrate 20 years in business.
Etihad Guest launched in 2006, and now boasts a global membership.
Its largest membership bases are spread across the UAE, India, the UK, the US and Australia.
“Today’s landmark moment comes as we activate the program enhancements we announced earlier this year,” Potter said.
Everyone joining Etihad Guest enjoys Core Benefits.
When they join the loyalty program, they become a Bronze Tier member, benefitting from free access to onboard Wi-Fi Chat packages.
As guests fly more often, they reach higher tiers, unlocking more valuable Core Benefits such as extra baggage, priority check-in and boarding, plus bonus miles.
On top of Core Benefits, the Etihad Guest Program has introduced Custom Benefits.
Members can go into their profiles and select the custom benefits that suit them.
The number of Custom Benefits available each year will depend on the member’s tier, with higher tiers offering greater benefits.
Additionally, Beyond Benefits have been introduced.
These bonus perks reward the most loyal members.
Gold Tier members earning 75,000 Tier Miles, or Platinum Tier members, earning 175,000 Tier Miles, are given the option to choose two Beyond Benefits as the airline’s way of saying thank you for their continued loyalty.
Members can look forward to special rewards, like priority boarding or lounge access, that they can enjoy and share with their friends and family.
A new top tier, Diamond, has been introduced for Platinum members who spend $150,000 over a rolling 12-month period on flights with Etihad.
