Following the strong success of its inaugural event, VISIT FLORIDA has announced the return of Florida Huddle UK & Ireland, a dedicated trade show designed exclusively to showcase the Sunshine State.
The inaugural event was held September 22–23, 2025 in London. It had a total of 20 Florida partners, primarily destination marketing organizations (DMOs), with a few operators and major attractions participating.
Building on last year’s success, the 2026 edition will expand beyond destination marketing organizations (DMOs) to include attractions and accommodation partners, offering a more complete representation of Florida’s diverse tourism experiences.
After many years of exhibiting alongside valued partners at World Travel Market (WTM) London, VISIT FLORIDA launched Florida Huddle to create a more focused, high-impact event where Florida takes center stage. The overwhelmingly positive feedback and strong engagement from the inaugural edition confirmed the value of the format, and this year’s expanded partner lineup is expected to further strengthen the event.
Florida Huddle UK & Ireland will take place October 13–14, 2026, at TOGETHER, bringing VISIT FLORIDA and its partners together with leading travel agents, tour operators, product managers, trade and consumer media, and content creators from across the UK and Ireland.
The appointment-based, two-day event is designed to foster meaningful business connections, encourage collaboration, and provide partners with an efficient platform to showcase Florida’s wide-ranging visitor experiences to key decision-makers in the market. Details about registration are due to be posted in a few weeks time.
