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SA launches official web portal
An official South African portal was launched this week, reportedly the first of its kind in the world.
The web portal – www.Safrica.info – provides a wide range of information about the country, covering everything from travel to trade and investment and from government services to sports and art. Safrica.info is part of a campaign undertaken by the International Marketing Council (IMC) to change perceptions about the country.
The IMC was established by President Thabo Mbeki as a public/private sector initiative to improve the country’s image, particularly amongst international investors.
It carries links to the Department of Trade and Industry, Proudly South African, South African Airways, Trade and Investment South Africa. The portal is not intended to replace existing web sites but to improve access to them. Safrica.info is aimed at four different audiences: potential foreign investors; tourists or business travellers; South African residents and South Africans living abroad.
(Miguel de Sousa)
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