Visit Tampa Bay unveils new summer campaign
Visit Tampa Bay is highlighting the Tampa region’s blend of adventure and relaxation in its latest marketing campaign.
The organization is calling on families, road-trippers, and multicultural audiences to embark on their next summer vacation in Tampa Bay.
From mid-May through the end of August, English and Spanish speaking travelers from Atlanta, Orlando, and Miami-Fort Lauderdale will have increased exposure to the Tampa Bay experience.
It has been produced with agency of record FKQ Advertising + Marketing,
Tampa Bay’s historical visitation data, current economic trends, and other factors influencing traveler decision-making were analyzed to select the best-performing markets within easy driving distance.
The campaign highlights major attraction partners including Busch Gardens Tampa Bay, The Florida Aquarium, ZooTampa at Lowry Park, the Museum of Science & Industry (MOSI), and the Straz Center for the Performing Arts.
“Summer is the perfect time to experience our world-class destination,” said Santiago C. Corrada, President and CEO of Visit Tampa Bay. “Our warm welcome and laid-back attitude make Tampa Bay the ideal spot for summer.”
The majority of the campaign will be customized to the diverse audiences in each target market.
In Atlanta, the destination is continuing its partnership with WAMJ-FM, the largest Black-owned broadcasting company in the U.S., including endorsements by popular DJ Jackie Paige.
Visit Tampa Bay’s video ads can be seen on Warner Music Experience’s social platforms and YouTube channel.
In the Miami-Ft. Lauderdale market, audiences can expect Spanish language premium video on Televisa Univision, imagery on digital billboards and panels across major highways and in high-traffic areas such as Little Havana and Coconut Grove.
Orlando will also see bright and bold ads on digital billboards on busy highways such as I-4 and I-Drive.
Through a partnership with Expedia, Tampa Bay will be introduced to national audiences through the eyes of real people. Custom stories will be featured on a branded landing page, social media, and promoted on the website.
Additional media channels will also be used across all markets to maximize exposure and includes advertising on Disney and Hulu’s latest premium platform, Disney Streaming Entertainment, to reach families on both platforms.
Related News Stories: Visit Tampa Bay rolls out new branded craft beer Visit Tampa Bay – TravelMole Visit Tampa Bay touts success of Riverwalk Attraction Pass Visit Tampa Bay Launches New Training Platform for Travel … Welcome to the Orlando Travel Academy – TravelMole Brand USA MegaFam 2024! – TravelMole CLIA announces new trade events Arival unveils new Edinburgh travel experiences conference Princess Cruises launches onboard credit promotion Royal Caribbean orders seventh Oasis-class ship – TravelMole
Related News Stories:
Learn more about : Visit Tampa Bay ( N. America ) Visit Tampa Bay ( United Kingdom )
TravelMole Editorial Team
Editor for TravelMole North America and Asia pacific regions. Ray is a highly experienced (15+ years) skilled journalist and editor predominantly in travel, hospitality and lifestyle working with a huge number of major market-leading brands. He has also cover in-depth news, interviews and features in general business, finance, tech and geopolitical issues for a select few major news outlets and publishers.
Dozens fall ill in P&O Cruises ship outbreak
Woman dies after getting ‘entangled’ in baggage carousel
Turkish Airlines flight in emergency landing after pilot dies
Boy falls to death on cruise ship
Protestors now targeting Amsterdam cruise calls