Visit Tampa Bay is highlighting the Tampa region’s blend of adventure and relaxation in its latest marketing campaign.
The organization is calling on families, road-trippers, and multicultural audiences to embark on their next summer vacation in Tampa Bay.
From mid-May through the end of August, English and Spanish speaking travelers from Atlanta, Orlando, and Miami-Fort Lauderdale will have increased exposure to the Tampa Bay experience.
It has been produced with agency of record FKQ Advertising + Marketing,
Tampa Bay’s historical visitation data, current economic trends, and other factors influencing traveler decision-making were analyzed to select the best-performing markets within easy driving distance.
The campaign highlights major attraction partners including Busch Gardens Tampa Bay, The Florida Aquarium, ZooTampa at Lowry Park, the Museum of Science & Industry (MOSI), and the Straz Center for the Performing Arts.
“Summer is the perfect time to experience our world-class destination,” said Santiago C. Corrada, President and CEO of Visit Tampa Bay. “Our warm welcome and laid-back attitude make Tampa Bay the ideal spot for summer.”
The majority of the campaign will be customized to the diverse audiences in each target market.
In Atlanta, the destination is continuing its partnership with WAMJ-FM, the largest Black-owned broadcasting company in the U.S., including endorsements by popular DJ Jackie Paige.
Visit Tampa Bay’s video ads can be seen on Warner Music Experience’s social platforms and YouTube channel.
In the Miami-Ft. Lauderdale market, audiences can expect Spanish language premium video on Televisa Univision, imagery on digital billboards and panels across major highways and in high-traffic areas such as Little Havana and Coconut Grove.
Orlando will also see bright and bold ads on digital billboards on busy highways such as I-4 and I-Drive.
Through a partnership with Expedia, Tampa Bay will be introduced to national audiences through the eyes of real people. Custom stories will be featured on a branded landing page, social media, and promoted on the website.
Additional media channels will also be used across all markets to maximize exposure and includes advertising on Disney and Hulu’s latest premium platform, Disney Streaming Entertainment, to reach families on both platforms.
