The Tampa Riverwalk Attraction Pass has a stellar 2023, with a 72% year over year increase in units sold.
The Pass generated a $85,000 increase in revenue to $210,000.
Rolled out 2022 by Visit Tampa Bay in conjunction with Bandwango, the Riverwalk Pass has become popular for both visitors and locals.
The pass curates seven attractions along the Tampa Riverwalk, and packages them into a 1-Day or 3-Day pass.
It showcases partner attractions like the American Victory Ship & Museum, Glazer Children’s Museum, Pirate Water Taxi, Tampa Museum of Art, and the Florida Aquarium.
In 2023, the Riverwalk Pass was enjoyed by almost 12,000 unique visitors.
It showed significant growth in visitor numbers during the summer and a notable resurgence in December.
“Just two short years, we’ve seen the incredible growth of the Riverwalk Attraction Pass and watched it boost the economic impact for our destination,” said Santiago C. Corrada, president and CEO of Visit Tampa Bay.
“This collaborative effort has also helped our smaller partners share in the success of the pass’ popularity.”
“With so many amazing cultural attractions like the Glazer Children’s Museum in Downtown Tampa, the Riverwalk Pass positions Tampa’s Riverwalk as a cultural hub in the region,” said Kate White, Chief Marketing Officer of Glazer Children’s Museum.
The pass can be purchased online at: https://www.VisitTampaBay.com/riverwalk-pass.
