Slovenia’s capital Ljubljana has been awarded last February the title of Europe’s Best Creative City Destination 2026 at the Creative Tourism Awards. The Creative Tourism Network jury recognized the Slovenian capital for systematically embedding creativity into its identity, tourism strategy and long-term urban development.
In its explanation, the jury highlighted Ljubljana’s consistent and strategic approach to nurturing creativity as a driving force of the city’s development and visitor experience.
Ljubljana Tourism has outlined an ambitious vision in the Tourism Development Strategy for Ljubljana and the Ljubljana Region 2021–2027: by 2027, the city aims to become the world’s leading and most creative urban destination for a sustainable lifestyle.
Ljubljana vibrant creative atmosphere is one of the city’s key unique selling points. Its rich cultural offer, dynamic creative industries and diverse artistic community – from artists, designers, architects, musicians and filmmakers to digital innovators and craftspeople – play a vital role in shaping the city’s identity and enhancing the quality of life for both residents and visitors.
Visitors can explore the architectural legacy of Jože Plečnik, whose works in Ljubljana are recognized as a UNESCO World Heritage Site and a true master of design that can be seen in multiple small architectural objects across town, from lighting to columns
Creativity is also reflected in a growing range of experiential tourism experiences. Visitors can take part in craft workshops led by masters of traditional skills, create in the contemporary Rog Centre, or explore studios and workshops of local creators.
An important pillar of the city’s creative identity is LUV Fest. The festival, hosted in February, celebrates love, art and wandering – which brings together concerts, theatre and opera performances, dance, themed guided tours, exhibitions, workshops and social events.
Ljubljana Design Biennal
Another major design event is the 29th edition of the Ljubljana Design Biennial (BIO 29), which takes place from December 3, 2026, through April 4, 2027.
Titled “Soft Fields,” the event further reinforces Slovenia’s growing reputation as a destination where contemporary design, sustainable innovation, architecture and cultural heritage come together.
Founded in 1963, BIO is the oldest design biennial in Europe and one of the longest-running design events worldwide. During the Cold War, it served as an important meeting point between Eastern and Western designers, helping position Ljubljana as a unique cultural bridge and placing Slovenia firmly on the global design map.
Organized by the Museum of Architecture and Design (MAO), BIO has evolved from an industrial design exhibition into an international platform for experimentation and collaboration. The upcoming edition will examine how knowledge generated through research, industry and infrastructure can be reimagined and redistributed through design.
For more than four months, visitors will enjoy international exhibitions, immersive installations, lectures, workshops and talks with leading designers at MAO and venues throughout Ljubljana.
