Azamara Cruises Sets the Stage for Elevated Entertainment Lineup in 2026 through Expanded Partnership with RWS Global

Friday, Apr 25, 2025 0

Azamara Cruises, the small-ship cruise line renowned for its signature Destination Immersion® experiences and Extended Destination Days, today announced an exciting new phase in its long-standing partnership with RWS Global to deliver 13 new and exclusive-to-Azamara, world-class entertainment experiences across its fleet starting in 2026. This next chapter underscores Azamara’s continued commitment to curating vibrant, culturally enriched programming that inspires and engages travellers onboard.

“At Azamara, we are always looking for ways to elevate the onboard experience and create lasting memories for our guests,” said Simon Blacoe, Vice President of Hotel Operations at Azamara Cruises. “Our partnership with RWS Global allows us to elevate our guest experience, delivering world-class performances and entertainment which also reflect the destinations we visit and the cultures we celebrate. We are really looking forward to sharing the amazing new shows and experiences that will debut exclusively on Azamara Cruises next year.”

A Fresh Wave of Signature Entertainment

Azamara Cruises’ 2026 entertainment will include:

10 original, exclusive-to-Azamara Cruises stage shows featuring high-calibre talent, contemporary choreography, and reimagined classics. These shows will span a variety of musical genres and decades, designed to resonate with the cruise line’s diverse, multi-generational audience.
Two interactive game shows that maximise guest participation in new ways.
Themed musical experiences and pop-up moments that surprise and delight passengers throughout their voyage.
Fleetwide technical upgrades to enhance venue production quality and elevate every aspect of the entertainment experience.

“Our enhanced programming with RWS Global will elevate the onboard experience and create unforgettable moments for our guests,” said David Duff, UK and EMEA Managing Director at Azamara Cruises. “This partnership will contribute to the deeper connections our passengers will forge with the cultures and destinations we visit in new, exciting ways that are exclusive to Azamara Cruises.”

A Continued Collaboration with RWS Global

The newly expanded multi-year partnership builds upon a creative relationship originally forged in 2017. RWS Global will lead the development, casting, choreography, design, and production of Azamara’s new shows, while also overseeing implementation and ongoing management across the fleet.

“We are delighted to expand our longstanding partnership with Azamara Cruises to create premium entertainment and unforgettable experiences for travellers around the world,” said Ryan Fitzgerald, Executive Vice President, Sea Production of RWS Global. “Azamara guests will be treated to a vibrant range of musical, dance, and artistic performances — brought to life with world-class talent and enhanced by our shared investment in onboard technology.”