An annual survey from cruise specialist cruise.co.uk has revealed a growing appetite for cruise holidays, with 54% of new-to-cruise guests looking to increase the proportion of their holidays spent at sea. The findings were revealed as part of a survey of over 8000 cruise.co.uk and seascanner.co.uk customers.
The top reasons cited for an increased interest in cruising over the next two years include retirement and more free time (23%), avoiding the hassle of flying (19%), value for money (18%), and the convenience of visiting multiple destinations in one trip (15%).
The survey also found an impressive 94% of first-time cruisers reported being either satisfied or very satisfied with their cruise experience.
Tony Andrews, managing director of cruise.co.uk, said: “These findings reinforce what we’ve been seeing in the market – not only are seasoned cruisers continuing to make cruise their first choice for holidays, but first-time cruisers are quickly becoming lifelong fans. The fact that so many new-to-cruise guests rate their experience positively is a testament to the incredible service, value and variety that a cruise holiday can offer. With more ships, destinations and experiences available than ever, the cruise industry is well-positioned for continued growth.”
EU entry-exit system delayed again
Carnival Cruise Line hosts Prague getaway for Fun Ambassadors
Jet2 unveils Samos as new Greek destination for summer 2026
Council moves to designate Forest of Dean a Biosphere
US tourism hit with UK, Germany travel warnings