United Kingdom
United States
Asia Pacific
A chic Address around the world
DUBAI – Another UAE-based hospitality group is launching a luxury global hotel brand.
Emaar Hospitality will operate its own five star hotels under the brand name of The Address Hotels and Resorts.
Emaar’s flagship hotel will open later this year in the new Downtown Burj Dubai development. A second property will follow at Dubai Marina.
Mohammed Ali Alabbar, chairman of Emaar Properties, revealed that The Address will have four sub-brands covering resort, retreat, urban and business in all markets where Emaar has a footprint.
“The Address will be one of the prime drivers in our global expansion strategy in the hospitality and leisure business. Creating a new brand to operate our hotels and resorts globally is a key component of our business integration strategy,†he said.
Related News Stories:
Ian Jarrett
Kittipong Prapattong’s Plan for Thailand’s Tourism Growth: Taxes, Visas, and Campaigns
James Jin: Didatravel’s Journey from China to Global Reach and the Impact of AI on Travel
Darien Schaefer on Pensacola’s Evolution: From Small Town to Global Destination
Florida Tourism’s Next Frontier: Dana Young on Expanding Beyond the Classics
Patrick Harrison on Tampa Bay Tourism’s Resilience and Marketing Strategy
Bubba O’Keefe on Clarksdale’s Vibrant Music Scene
Commemorating Elvis and Embracing Tupelo’s Culture with Jennie Bradford Curlee
Craig Ray and the Expansion of the Blues Trail
Presenting Mississippi’s Cultural Trails with Katie Coats
Robert Terrell: A Journey Through BB King’s Influence
Rochelle Hicks: Celebrating Mississippi’s Musical Legacy
Exploring Jacksonville with Katie Mitura: The Flip Side of Florida
Dozens fall ill in P&O Cruises ship outbreak
Turkish Airlines flight in emergency landing after pilot dies
Boy falls to death on cruise ship
Protestors now targeting Amsterdam cruise calls
Unexpected wave rocks cruise ship