DUBAI – Another UAE-based hospitality group is launching a luxury global hotel brand.
Emaar Hospitality will operate its own five star hotels under the brand name of The Address Hotels and Resorts.
Emaar’s flagship hotel will open later this year in the new Downtown Burj Dubai development. A second property will follow at Dubai Marina.
Mohammed Ali Alabbar, chairman of Emaar Properties, revealed that The Address will have four sub-brands covering resort, retreat, urban and business in all markets where Emaar has a footprint.
“The Address will be one of the prime drivers in our global expansion strategy in the hospitality and leisure business. Creating a new brand to operate our hotels and resorts globally is a key component of our business integration strategy,†he said.
